design tools for csr managers and social innovators

DESIGN TOOLS FOR CSR MANAGERS & SOCIAL INNOVATORS!VINCENZO DI MARIA

DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET!2

VINCENZO DI MARIA @VDMDESIGN

CREATIVITY. service design

STRATEGY. entrepreneurship

EMPATHY. social innovation

http://WWW.siracusa.impacthub.net


SERVICE DESIGN CROSS-SECTOR TRAINING



FROM DESIGN TO SOCIALLY RESPONSIVE DESIGN



SOCIAL"INNOVATION

SERVICE "DESIGN

WHERE DESIGN MEETS POSITIVE SOCIAL CHANGE



COMMONGROUND PRINCIPLES AND VALUES

PEOPLE FOCUSED. user centred design approach

COLLABORATIVE. co-design with people and stakeholders

INNOVATIVE. thinking laterally, imagining new opportunities

ITERATIVE. prototype, test it, brake it, make it better

RESPONSIVE. societal needs rather than just market needs

VISUAL. design solutions that people can see and experience

IMPACTFUL. creating measurable social change

REPLICABLE. design-led process, creating models


BUSINESS AS UNUSUAL


BUSINESSES ARE ORGANS PART OF AN ORGANISM



TRIPLE BOTTOM LINE FOR A SUSTAINABLE BUSINESS

ECONOMICAL"(PROFIT)

SOCIAL"(PEOPLE)

ENVIRONMENTAL"(PLANET)



1. ACTION 2. EDUCATION 3. INNOVATION


SOUTHERN WATER


INSTALLING OVER 500.000 SMART-METERS IN THE UK


DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET

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Did you know that the South East of England has less water available per person than some hot Mediterranean countries? The Water Design Challenge is a new initiative to get Key Stage 3 students interested and involved in the issue of water conservation and associated cuts in energy use. The Challenge complements the National Curriculum and provides an exciting opportunity for the whole school. It aims to enhance teaching and learning by encouraging students to use design processes and thinking across the curriculum to solve an important problem. It also provides a structured framework for connecting your school with professional designers and water experts.

The Challenge will ask students two questions:

About this manual

This manual, along with an online tool for measuring your school’s water footprint, is designed to help find the answers. It is a toolkit of teaching resources for running the Water Design Challenge (or the ‘WDC’). It gives guidance about the practicalities of taking part in the project, such as how to gain access to professional designers and water conservation specialists, and contains activity suggestions along with background information about design, and the issues of water conservation and supply in the South East of England.

Who’s behind it?

The WDC has been created by the Design Council in association with Southern Water with the aim of changing people’s behaviour and producing positive results in the realm of sustainable action by reducing water consumption. We believe that this can be achieved through design and that the Challenge gives secondary school students an exciting opportunity to really make a difference. Sustainable design can change lives for the better and this project gives young people a great chance to do just that.

What’s this all about?

The Challenge Overview — What’s this all about? The Challenge Overview — What’s this all about?

How much water does your school use?

How can you use design to reduce wastage?

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THE WORLD’S SMALLEST WATER MUSEUM

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Resources Further detailed information about the Double Diamond can be found at: www.designcouncil.org.uk/designprocess The following resources are available in the Appendix or at www.waterdesignchallenge.com Design Process help sheetFor a simplified version of the Double DiamondDesign Development activity sheetTo help students focus on what they are trying to achieve.

The Challenge Overview — How the Challenge works

Creating a brief

4Developing an idea

5Presenting your idea

6Learning about water

Investigation

Communications

campaign

1

3 2

The Double DiamondStudents are encouraged to see the six Water Design Challenge stages as part of a design process the Design Council refer to as the ‘Double Diamond’.

The design process has a number of stages, where ideas are created, developed and refined until a workable solution is arrived at. The Double Diamond is defined across four areas: discover, define, develop and deliver.

Discover How can we learn more about the problem? What do we know about the current situation, and what do we need to change?

Define

Which aspect of the problem do we feel is the most important to tackle? Let’s start to think about what ideas or plans might best help tackle it.

Develop How can we make our idea work? How can we test and improve it?

Deliver How can we make/carry out our idea? How can we make sure it works? How can we best communicate our proposition?

School project management

Schools will be supported in implementing their

project by their own WDC co-ordinator provided

by the Design Council and Southern Water.

This person will act as a link with Southern Water

and the Design Council for the Challenge and

draw together everyone involved in the work.

Your WDC co-ordinator will provide you with

up to five days project support time, and will

help you in: planning the project; managing

co-ordination with designers; evaluation of

the project; co-ordinating input into the Water

Design Challenge online blog; and supporting

general delivery as and when appropriate.

Success is most likely if the following are put in place:

The involvement of at least one

member of senior management.

The awareness of all teaching staff

and students of the aim, timing

and breadth of the project.

The involvement of ancillary staff,

governors, parents and visitors through

communications devised by the students.

A sufficient commitment in terms of

curriculum time across different subjects

for the KS3 students involved — five

days is the broad recommendation.



CO-DESIGN TO REDUCE WATER CONSUMPTION



PROTOTYPE BEHAVIOUR CHANGING EXPERIENCES



SOUTHERN WATER - WATER DESIGN CHALLENGE


CÓRIO


CAMPANIA SHOPPING CENTRE



L’ORTO IN CAMPANIA - NURTURING GENERATIONS



SMART MANAGEMENT & RI-FESTIVAL INITIATIVE



A VEGETABLE GARDEN IN THE SHOPPING CENTRE



EDUCATIONAL EXPERIENCE WITH SLOW FOOD



CODESIGN & PRODUCE EDUCATIONAL MATERIALS



www.ortoinca

mpania.it

L’ORTO IN CAMPANIA

STAKEHOLDERS ENGAGEMENT



SHARED VALUE CREATION OVERVIEW

10%

10%

10%

10%

20%

20%

20%

SHOPPING CENTRESLOW FOODSCHOOLSSTUDENTSPARENTSEMPLOYEESVISITORS


PEOPLERISE


CHANGING HR, ENGAGEMENT AND PERFORMANCE



VALUES AND MISSION WWW.PEOPLERISE.NET


http://WWW.PEOPLERISE.NET


STORYTELLING CORPORATE WORKSHOP


UNBYSTANDER


Institutions CommunityCompanies

• inside the company • between company/institutions/community

CONTACTS: [email protected]"[email protected]

THE STARTUP: UNBYSTANDER


mailto:[email protected]?subject=Richiesta%20di%20Informazione


Helping companies and social leaders increase their social impact by leveraging the skills, knowledge and values found in their community of people.

#MISSION:

CSR Design Consulting via Software-as-a-Service (SaaS) + smartphone app:

Skill-raising platform:

• Create ad hoc CSR strategies co-created with the employees (bottom-up); • Human Centered Design (HCD) approach; • Accessible at all moments.

• To create a marketplace for skill-based volunteers; • To give better access to community resources.

#SERVICES:

A MEDIATION PLATFORM BETWEEN STAKEHOLDERS



THE VALUE PROPOSITION

• Identify a CSR strategy in line with company goals and their core business;

• Engage and empower employees in company decisions and foster peer-to-peer learning and community solidarity;

• Reduce search costs to find Non-Profit partners;

• Increase brand equity with a holistic vision of the company;

• Monitor the performance and impact of CSR activities on company goals.

an innovative solution to allocate more efficiently and effectively their resources to create real social change.

We offer companies:

Helping them to:



We work with companies to develop effective Social Responsibility strategies through a structured design process led by their employees.

Defining areas of CSR sponsorship.

Company welfare services or programs.

Designing new or bettering existing services/products with social enterprises.

Developing new social products or services for new markets.

Corporate Social InnovationCorporate Social Responsibility

#Design Areas:

THE OPPORTUNITY TO SHIFT FROM CSR TO CSI


IMPACT HUB


IMPACT HUB SIRACUSA



BUILDING PLATFORMS FOR COLLABORATION



August 2013 Amsterdam – Athens* – Bari – Belgrade (Candidate)* – Belo Horizonte – Bergen – Berkeley – Berlin* – Bogota – Boston* – Boulder – Bucharest – Caracas* – Copenhagen Curitiba – Donostia* – Dubai* – Florence – Geneva (Candidate)* – Grand Rapids* – Halifax – Helsinki – London Islington / Kings Cross / Westminster – Johannesburg – Kyoto* Los Angeles – Madrid – Melbourne – Mexico City* – Milan – Monterrey (Candidate)* – Moscow* – Munich* – New York City (Candidate)* – Oakland* – Oaxaca – Odessa* Ottawa

– Peoria* – Prague – Recife* – Rome – Rotterdam – Rovereto – Salt Lake City* – San Francisco – Sao Paulo – Seattle – Seoul – Singapore – Stockholm – Sydney* – Syracuse – Tel Aviv – Tokyo – Trieste* – Vienna – Washington DC* – Zagreb – Zurich

A GLOBAL COMMUNITY OF CHANGE MAKERS


CO-CREATION OF SPACE AND LOCAL COMMUNITY


CONNECTING CROSS-SECTOR ORGANISATIONS


INDUSTRIAL AND ARCHEOLOGICAL TOURISM


MIGRATION AND SOCIAL INNOVATION


MEASURING SOCIAL IMPACT BEYOND SROI


CONCLUSIONS - WHY DESIGN IN CSR?

ADD VALUE. design as transformational process

PROTOTYPE. fail earlier succeed sooner

TAILOR MADE. there is no one solution fits all

KEEP IT CREATIVE. don’t be afraid of your ideas

HOLISTIC VIEW. understand systems and care for details

CODESIGN. enabling a sharing culture / collective intelligence

DESIGN THINKING. transferable approach

DESIGN DOING. ask an expert

KEEP IN TOUCH, KEEP SHARING

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design tools for csr managers and social innovators

Design

design council

responsive design

design tools

design solutions

design processes

water design challenge

csr managers social

design challenge online