presentatie workshop 3 csr managers meeting (29/9/2011): mvo dat doe jij toch
TRANSCRIPT
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MVO? Dat doe jij toch?
workshop 3- mvo in bedrijf 29 september 2011
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waarom bent U hier? How do I engage and involve my
colleagues more?
How do I start the dialogue with my employees about
sustainability?
How do I get CSR in between the ears of all
employees?
How do I get CSR to the workfloor?
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“employee engagement & sustainability knowledge is key”
kpmg 2010 atos consulting trends institute 2010
mvo nederland 2010 krauthammer, eur & uva 2010
twynstra gudde 2011
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c s r co m m u n i c at i e , wat we r k t b ete r vo o r u ?
OF…
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wo rd - of- m o u t h
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OF…
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c s r co m m u n i c at i e , wat m ot i vee r t u w co l l e g a’s ?
OF…
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draagvlak en verandering:
wat werkt waarom?
lessen uit psychologie & gamification
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lessons learned - psychologie
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tipping point
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tipping point
10%
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hoe kom je b i j het ‘csr t ipp ing po int’ ?
OF
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lessons learned - gamification
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lessen geleerd - gamification
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lessons learned - gamification
The opposite of play isn’t work, it’s depression. Brian Sutton-Smith
Fun is just another word for learning. Raph Koster
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lessons learned - gamification
Source: Gabe Zichermann. Gamification.co
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gamification trend in business
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gamification trend in business
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gamification: not a game but game mechanics
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the walmart case: personal, voluntarily & bottom up
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gamification: needs of workers
June 2011
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treemagotchi@work
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treemagotchi@work
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campagneverloop
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Quiz
Best practice (in-/extern)
Persoonlijk verhaal CEO
Prikkelende video
Op maat leuke en gemakkelijke online handelingsperpectieven.
Generieke acties, voorbeelden :
Fietscalculator
Ecofont
Het Nieuwe Werken test
Website Green Check
Online: vertel je resultaten, ideeën en meningen aan collega’s, manager & werkgever:
Poll
Online ideeënbus
Offline: naast je, tijdens lunch of bij koffieautomaat
• Zichtbare collectieve impact
• ↑Kennis, houding & gedrag
• Innovatie: concrete besparingsideeën
• Ondernemerschap
• Betrokken, tevreden & trots
• Extern imago
• Aandacht! Leuk Inspiratie
• Verrast
• ↑Kennis ↑Houding
SHARE
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treemagotchi@work
voor u 1 communicatiekanaal | breed bereik (mvo 2.0)
actieve & betrokken collega’s | innovatie van onderop
voor uw collega’s relevant & persoonlijk verrassend & simpel
sociaal / delen mening
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136.000 actions | 27.000 participants 50 content / action partners
proven tool
“ E E N E C H T E E Y E O P E N E R E N T E L E U K O M N I E T T E D O E N ”
“ G R A P P I G E E N M A K K E L I J K E M A N I E R O M D U U R Z A M E R T E W O R D E N . Z E H E B B E N M I J Z O G E K G E K R E G E N V A N A L L E S T E D O E N . ”
“ E C H T S U P E R , I K H E B A L V E E L B I J G E L E E R D E N B E N B E W U S T E R G E W O R D E N ”
“ M E T D E Z E T O O L D U R F D E I K M I J N O M G E V I N G W E L T E B E K E R E N ”
“ W E D O E N M E E M E T E E N G R O E P C O L L E G A ’ S E N P R A T E N O V E R D E T H E M A ’ S M E T E L K A A R . H E E L P O S I T I E F . ”
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effect (5 months after participation, n=991)
55%: “I really have changed some things in daily life" 4%: changed a lot
96%: more aware & knows more about sustainability
proven tool
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motivation to participate
what triggers to act?
• fun 75% • easy to act sustainably 66% • enjoy it with friends 30% • to win prizes 13%
• quick & easy 75% • I see the collective impact 51% • pimp my tree 50% • sense of appreciation 32%
proven tool
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awards international
research
clean behave innovation lab
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aanbod: kennismakingspakket • mvo-actiepakket: keuze 8 acties à la carte • eigen online omgeving • ondersteuning communicatieplan en -toolkit • helpdesk • rapportage innovaties / ideeën van werkvloer • effectmeting & lessons learned rapport • en…
• mvo, dat doet iedereen, toch! :-)