DESIGN YOUR VALUE

Social event!!!

Off-site meeting!!!

Ginza office!!!

Nakano office!!!

Service Fields

1Advisory service

5Overseas service

2Corporate tool

production service

4Investment

service

3Education

and training service

At Value Create, we have developed fi ve services. An ‘advisory service’

that is aimed at developing executives at publicly-listed companies, a

‘corporate tool production service’ with a reputation for high-quality design

and planning, an ‘education and training service’ with strengths related to

next-generation executives and management, an ‘investment service’ that

supports companies fi nancially from a long-term perspective and an ‘overseas

service’ that supports value creation in emerging nations, primarily Vietnam.

It might seem diffi cult to see the connection between these services at a

glance but from the perspective of the ‘creation of corporate value’, we

believe that they are connected by a thick line. Most companies that provide

a management advisory service stop at the advice level. Many production

companies do not have the important perspectives of management and

investors. Many companies that deal with investing specialize only in fi nance.

Value Create can provide these integrated services that corporate executives

really need. These kinds of companies are hard to fi nd in the world.

We create corporate value through various perspectives and services.

Our mission is to design corporate value. Since

our establishment, we at Value Create have been

passionately devoted to the theme of ‘creating

corporate value’ and have provided many kinds

of services. We are excited to support visionary

companies all over the world.

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PROFILE

Physical assets

Financial assets

Customer assets

Organizational assets

Human assets

FOR YOUR BEST,DO OUR BEST

The Five Assets™

Daily actions Decision-making Rules

StrengthsOpportunities Timing

Values/code of conductVisionPassion

Value Triangle™

Culture(long-term value)

Strategy(medium-term value)

Achievements (short-term value)

Achievements (short-term value)

Strategy (medium-term value)

Culture(long-term value)

The Three Circles

Think together. Walk together. If you don’t do this you will not be able to commit to anything.

Our Framework

‘Invisible Assets’ make a company stronger.

Consistency between Corporate Culture and Strategy and Daily Actions

By focusing on communication with executives and management teams, we will help you think about how to

create corporate value. We will ask you about management from an external perspective based on the focal point

of corporate value. We will help you think about things such as what executives do not notice and what they

overestimate and underestimate.

For example, nurturing the next generation of executives is a big task for management. We will show you what you

need to undertake by communicating with and training executives and next-generation management teams. We have

a position as an insider with an external perspective (Outside insider) so we can share with you management issues

that are difficult to discuss externally such as capital policy and M&A.

When a company is doing well we often say that they are in a ‘virtuous cycle’ and

when they are not doing well we say that they are in a ‘vicious cycle’. If creating

corporate value can be considered a ‘virtuous cycle’ and destroying corporate

value can be considered a ‘vicious cycle’ then we can think of these cycles in

terms of fi ve assets.

In value creation, there is a cycle that goes as follows: organizational assets human assets physical assets customer assets fi nancial assets

organizational assets. If developing customers (making customers happy) and

developing human resources (having vigorous staff) as well as establishing the

organization (having an exciting organization), which is the base of these, revolve

well, you will make money. In other words, if your staff are ‘Wakuwaku’ (Passionate),

‘Ikiiki’ (Vigorous) and ‘Nikoniko’ (Smiling), money will fl ow towards you.

It might seem like a roundabout way, but if you continue doing this, then your own

‘strengths’ and ‘opportunities’ will become clear and your strategy will become

distinct. As a result, your profi tability will increase, your sales will grow and your

position in the corporate world will rise.

If you think of the Value Triangle’s short-term, medium-term and long-term values as three circles, then you will

realise that there are parts where the three circles overlap. To create corporate value, you need to put these into

practice. It’s important to have consistency extending from passion and strategy to daily actions.

Value Create’s management advice is not a

typical program. We will help you think about

how to create corporate value through long-

term dialogue with executives.

assetsassetsassetsassetsassetsassetsassetsassetsassets

Wakuwaku(Passionate)

Nikoniko(Smiling)

Ikiiki(Vigorous)

Ikiiki(Vigorous)

003 004

ADVICE

Creating Value via IR

Creating Value via IR

Feedback from

market

Framework of value creation Improve IR to close the gap between market value (and intrinsic value)

Visualising path to value creation Review ‘what’

Adjust context

Improving representation

Review ‘how’

Who/when/how

Improve shareholder quality

KPIs (management indicators)

Medium-term plans

Capital policy

1

243

Corporate Value

Time

We design a company’s IR from the perspective of investors and analysts.

Value Create will help you to create value through IR with two steps of corporate value creation

IR is work that will increase your company’s corporate value.

Generally, IR is thought of as ‘dealing with investors and analysts’ but we think of it as ‘work that increases the

corporate value of your company’. It is work that builds relationships with the market to ensure that companies are

evaluated based on their intrinsic value (fair value). In addition, it plays an important role in providing feedback from

the market to executives.

Close the gap between intrinsic value and market value. Review ‘what’ (the content that you communicate to investors)

Review ‘how’ (how to promote dialogue with investors) Construct a framework for value creation.

Market evaluation

Intrinsic corporate value

IR Role 1 Close the gap between market evaluation (stock price) and intrinsic corporate value.IR Role 2 Feedback from the market will increase corporate value.

IR Role 1

Close the gap

IR Role 2 Feedback and capital cost reduction

1

3 4

2

Market value(stock price)

Market value(stock price)

IR Failure Successful IR

Intrinsic value Intrinsic value

If left undervalued, it can become an easy target for M&A and speculative investment.

The risk of becoming the target of M&A and speculative investment is reduced.

You can build the trust of investors.

Mountains that are bigger than expected will always produce large valleys...

By considering the capital market’s expectations

regarding your company based on its market

valuation, we will provide advice to close the gap

between its intrinsic value and market valuation.

Furthermore, we will consider with you how to

communicate your vision and future direction

not only to the capital market but also your

employees and clients.

005 006

ADVICE

When you hear the word ‘design’, you probably

think of fashion, products and advertisements

but the ‘design’ that we refer to has a broader

meaning. It puts things and facts that could not be

seen into a form that is visible. It brings the hidden

reality to the surface. Furthermore, it links these

to value with a variety of techniques. This is how

we defi ne ‘designing’. We design advertisements

and products as well, but we will design business,

strategies and communication as a whole.

All kinds of logos

Annual reports / Integrated reports

Business reports (shareholder communication)

General shareholder meeting videos

IR sites

Corporate profiles

Cred

Corporate profile videos

Corporate tools

Recruitment tools

All kinds of advertising

Product catalogues

Product design

Corporate songs

etc.

Our Concept of ‘Design’

‘Invisible assets’ that don’t appear on financial statements will increase a company’s value.Since our foundation, we have been providing services by advocating the fact that assets that do not appear on

financial statements (invisible assets) can increase corporate value. To increase these ‘invisible assets’, it is firstly

important to change these ‘invisible assets’ into ‘visible assets’. At Value Create, we have been using various

techniques to make these ‘invisible assets’ become ‘visible assets’. To convey a company ‘identity’ to stakeholders,

we engage in repeated discussions, actually experience and deepen our understanding of a company’s services and

facilities and then link these to output.

Applying the expressive power of advertising to the field of IR and corporate tools

Production Tools

Value Create’s creative team are creators who have previously worked in the world of advertising. This does not

mean that the quality of advertising is the best. Advertising plays the role of creating an impression in a limited space

and our expressive power has been forged in this environment.

CREATIVE

007 008

It is not only in Japan where ‘invisible assets’ are

the source to strengthen a company and correct

corporate communication can be achieved by

making invisible assets visible. In Asia and all

over the world, we want to spread Value Create’s

framework and way of thinking and contribute to

society. This is our common goal and our challenge.

Starting with fast-growing VietnamIn March 2013, we established a local subsidiary in Vietnam called Value Create Vietnam. Based on our capital

and business alliance with ‘I-GLOCAL Group’, one of the largest Japanese accounting-related consulting firms,

our way of thinking and framework is gradually expanding. We can also offer various kinds of support ranging from

assistance with expansion into new markets to employee/executive training and strategic advice.

We have been well-received‘Practical Excitement Vietnam Resident Employee School’Among the services that Value Create Vietnam provides is our

well-received seminar. This is known as the ‘Vietnam Resident

Employee School’. Japanese people who live in Vietnam for a

long time and encounter incidents that they have not experienced

in Japan may feel anxious. To counter such anxiety, this seminar

was designed to help expatriates transferred from Japan who

believe in the potential of Vietnam to have passion and work in a

lively manner and ‘make the most of their strengths and produce

achievements’. This seminar is targeted at Japanese who reside

in Vietnam as well as Vietnamese staff (Japanese speaking staff)

who work together with them.

OVERSEAS

011 012

Main Clients (in alphabetical order)

Asatsu-DK Inc.

Chiyoda Ute Co., Ltd.

Department Store Fujisaki Co., Ltd.

Gurunavi, Inc.

HORIBA, Ltd.

HOYA Corporation

Japan Exchange Group, Inc.

Johnan Shinkin Bank

KPMG Japan

Lawson, Inc.

Marui Group Co., Ltd.

Mitsubishi Materials Corporation

Nikkei, Inc.

Nikkeisha, Inc.

Nippon Steel and Sumitomo Metal Corporation

Noritz Corporation

Omron Corporation

Orix Bank Corporation

Orix Corporation

Pronexus, Inc.

The Bank of Tokyo-Mitsubishi UFJ, Ltd.

Tokyo Gas Co., Ltd.

TOTO, Ltd.

Wacoal Holdings Corp.

Xymax Corporation and more

Company Name

Value Create Inc.

Founded

23 May, 2001

ServicesManagement Advisory

IR Consulting

Education and Training

Corporate Tool Production

Investment

Shareholder’s Equity (as of March 2017)

Approx. US $ 2.8 million

Location

Ginza Office

7F Tatsu-Building, 1-18-2, Ginza,

Chuo-ku, Tokyo, 104-0061

Tel : 81-3-6263-0777

Fax : 81-3-6263-0888

OverseasHo Chi Minh, Hanoi, Shanghai,

Qingdao, UK, Hongkong, Singapore

Ginza Office Access

5-minute walk from Tokyo Metro Ginza Line, Kyobashi Station, 1st exit. 2-minute walk from Toei Asakusa Line, Takaracho Station, A1 exit.

Masahiro Mitomi

Akira Sato

Tetsuya Okabe

Editor’s NoteThis magazine pays tribute to a certain famous casual

American fashion magazine that was created in the

year I was born and marks its 23rd anniversary this

year. I only joined the company in April but was put in

charge of creating the corporate profi le which personally

surprised me. I felt a bit uneasy having to perform all

the processes from the concepts to the design and

photography on my own but I was able to complete my

task successfully. Thank you very much to everyone who

helped me along the way.Hitomi Kawagoe – Designer

Born in 1965; from Saitama Prefecture

In 1987, Akira Sato joined Nomura Securities Group, and from 1989, he became a

securities analyst there. He was in charge of such sectors as general heavy industrial

machinery, transportation, construction, utility and trading companies, and he provided

investment opinions to domestic and foreign institutional investors. He was ranked

number one in the Nikkei Financial Daily (now Nikkei Veritas) analyst rankings in 1995,

and received the corresponding top ranking for seven consecutive years from 1994

to 2000 in the shipbuilding and plant sector. In 2000, he was head of the research

division at an investment research company specializing in the IT industry. In 2001, he

co-founded Value Create with Masahiro Mitomi. He has held positions as an outside

auditor at Fuji Pharma, Co, Ltd. (TSE First Section), an outside director at Sockets, Inc.

(Mothers), and an outside corporate offi cer at domestic and overseas asset management

companies and venture companies.

Born in 1970; from Saitama Prefecture

In 1993, Tetsuya Okabe joined Kyodo-Sanden Inc. He then worked at Asatsu-DK Inc.

and Ergo Brains. After serving as CCO (Chief Contents Offi cer) and Executive Offi cer and

Service Director, he was appointed as Director and COO in 2007. He resigned in March

2009 and then became an independent Creative Director. In October 2009, he became a

Value Create partner.

Born in 1964; from Tokyo.

In 1987, Masahiro Mitomi joined the Arthur Andersen Tokyo offi ce. He worked for nine

years from 1991 as a certifi ed public accountant (CPA) at Arthur Andersen's US offi ces in

San Francisco, Seattle and Atlanta. In 2000, he returned to Japan and oversaw divisions

as CFO at a venture company. In 2001, he established Value Create Inc. The company

provides management executives at enterprises of any size or type, from start-ups to major

corporations, with insight into their corporate value creation. Mr. Mitomi is a part-time

lecturer at the Graduate School of Business Administration, Keio University. He is also a

qualifi ed CPA in Japan and the United States, and is an outside director at SUMCO Corp.

(listed on the First Section of the Tokyo Stock Exchange) and an outside director at Otsuka

Kagu, Ltd. (listed on JASDAQ).

Chuo

Dori

Show

a D

ori

Tokyo Expressway

Tokyo Square Garden

Ginza Office (Value Create)

Kyobashi Station 1st exit

Tokyo Metro Ginza Line Kyobashi Station

Toei Asakusa Line Takaracho Station

Takaracho A1 exit

to Nihonbashi

to Higashi-Ginza to Ginza

013 014

CORPORATE PROFILE