learning lean: using flash builds to learn from your users
TRANSCRIPT
LEARNING LEAN:USING FLASH BUILDS TO LEARN FROM YOUR USERS
10 September 2015
Alex Humphreys, JSTOR Labs@abhumphreys
PSP Seminar: Knowing and Understanding the User
JSTOR is a not-for-profit digital library of academic journals, books, and primary sources.
Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment.
Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections.
ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the
scholarly record and to advance research and teaching in sustainable ways.
At JSTOR Labs, we have one goal: to shape the future of research and teaching, one project at a time. Working with partner publishers, libraries and labs, we aim to create tools for researchers, teachers and students that are immediately useful – and a little bit magical.
CASE STUDY #1: JSTOR SNAP
CASE STUDY #2: UNDERSTANDING SHAKESPEARE
PARTNERSHIP W/ FOLGERFolger Shakespeare Library
• Folger Digital Texts
• Shakespeare Quarterly
• Scholars and students
Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly.
JSTOR
• The full archive run of SQ
• 2000+ other journals
• A newly-formed Labs team
Objective:validate the value of using a primary text as a portal into secondary literature.
HOW WE DO IT
WHAT WE HAVE
• A small, diverse team with technical, design and business skills
• A space to innovate:• Flexible technology that
allows for componentization and continuous deployment
• A safe-space to fail
• Ability to focus
Prior to the Flash Build
1. User interviews
2. Create the data & infrastructure
During the Flash Build
3. Design jam
4. Paper prototypes
5. Low-fi prototypes
6. Working site
After the Flash Build
7. Polish & clean up
8. Release & measure
WHAT WE LEARN, WHEN
User Input!
Who are they?
What can we do that will help them?
How can we make our implementationeven better?
How should weimplement it?
How’d we do?
WHAT YOUR USERSCAN’T TELL YOU
1. Here’s what I actually do.
2. Here’s what you should build.
WHAT YOUR USERSCAN TELL YOU
1. Here are my goals.
2. What keeps me from achieving my goals is ….
3. Ohmigod, I love it!
THANK YOU
Alex HumphreysDirector, JSTOR LabsITHAKA
http://[email protected]@ithaka.org
Further Reading• The Lean Startup, Eric Ries• Business Model
Generation, Osterwalder & Pigneur
• Marty Cagan’s Blog: http://svpg.com/articles/
• UX for Lean Startups, Laura Klein
APPENDIX(OPEN IN CASE OF NO INTERNET CONNECTION)
