JIM KALBACH Head of Customer Success@mural

#designatscale

What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned?

What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned?

Q&A

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More than 100 years old

Nearly 400,000 employees

170 countries

Technology products and services that help people do their work

IBM Design :: Confidential :: © IBM Corporation

Huge

“There’s one key to our future growth: the client experience.”

Create a sustainable global culture of design at IBM.

More than 550 new designers Hiring hundreds more

Visual · UX · Research · FED

Prototype

Evaluate

Understand

ExploreIBM Design Thinking

A framework for practicing human-centered design at a global scale.

IBM Design Education + Activation

Radical collaboration

Why do we use Mural?

Huge

Global

Dispersed

Prolific

How do we use Mural?

Spontaneous Semi-planned

Formal workshops

What have we learned?

What have we learned? Planning. Patience. Persistence. Pluck

Planning• Warm-up activities • Set up template

in advance • Micro-timebox

Patience• It takes time to

adjust to a new tool • There will be glitches

and you need to rollwith them

Persistence• Changing team

behavior doesn’t happen in a single meeting

• Give it a couple months

Pluck• Someone on the team

should be the Mural leader

• Learn and adapt • Be innovative!

ibm.com/design