Download - Designing At Scale: IBM & MURAL
JIM KALBACH Head of Customer Success@mural
#designatscale
What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned?
What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned?
Q&A
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More than 100 years old
Nearly 400,000 employees
170 countries
Technology products and services that help people do their work
IBM Design :: Confidential :: © IBM Corporation
Huge
“There’s one key to our future growth: the client experience.”
Create a sustainable global culture of design at IBM.
More than 550 new designers Hiring hundreds more
Visual · UX · Research · FED
Prototype
Evaluate
Understand
ExploreIBM Design Thinking
A framework for practicing human-centered design at a global scale.
IBM Design Education + Activation
Radical collaboration
Why do we use Mural?
Huge
Global
Dispersed
Prolific
How do we use Mural?
Spontaneous Semi-planned
Formal workshops
What have we learned?
What have we learned? Planning. Patience. Persistence. Pluck
Planning• Warm-up activities • Set up template
in advance • Micro-timebox
Patience• It takes time to
adjust to a new tool • There will be glitches
and you need to rollwith them
Persistence• Changing team
behavior doesn’t happen in a single meeting
• Give it a couple months
Pluck• Someone on the team
should be the Mural leader
• Learn and adapt • Be innovative!
ibm.com/design