“What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.”
Joe Duffy
Monday, November 2, 2009
Design is communication
Monday, November 2, 2009
Design is a process
Monday, November 2, 2009
Why Design Matters
Monday, November 2, 2009
Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy.
Monday, November 2, 2009
Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy.
Putting consumers and the product at the center of the equation is fundamental to a brand's success.
Monday, November 2, 2009
“[Design is] proof of a company's commitment to people and to innovation.”
Marc Gobé
Monday, November 2, 2009
Early adopter love
Monday, November 2, 2009
"Design is the message. It helps us communicate our strong point of difference. What you say is not as
believable as what you show."
Stig Gustavson
Monday, November 2, 2009
Monday, November 2, 2009
We’re in an emotional economy
Monday, November 2, 2009
People act on emotion
Monday, November 2, 2009
Then back it up with reasoning (maybe)
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Design is a tool to affect emotion
Monday, November 2, 2009
“A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward.
Monday, November 2, 2009
“A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward.
In an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
The best brands of all jam with their consumers to invent and imagine ideas designed for the future.”
Marc GobéAuthor of Emotional Branding
No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust.