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SNOGURT VS TUTTI FRUTTICASE STUDY : JITRA 3 OUTLETS

BACKGROUNDLAYOUT

CBPSERVICE DELIVERY

SERVICE ENCOUNTER

Farhana Ishak 811026

Hafizah Zainal 811031Maliani Mohamad811049Suganthi Rajaya811115

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NAZA TUTTI FRUTTI(M) SDN BHD is aMaster LicenseHolder for TuttiFrutti Frozen Yogurtin Malaysia,Singapore,

Cambodia, Brunei,Thailand, MiddleEast and Africancountries...

October 2009 -firstcorporate outlet in

Sunway Pyramid

2010-2012- 100outlets in operation

nationwide

February 2010 add 4 more

corporate outletsand a distribution

centre

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STORE

STORE

TOILET

Open Area

Attractivecorner

Attractive area

D i s p e n s e r a r e a

c a s h i e r

STORE : FOR INVENTORYSTOCK & RAW MATERIALS(CANNED FRUITS,DRYTOPPINGS)

ATTRACTIVE CORNER-

DECORATED CHEERFULLY

ATRRACTIVE AREA-SOFA BED

DISPENSER AREA-SELF SERVICE

CASHIER-FRONT COUNTER-TOPPINGS SNOGURT.

OPEN AREA-CAN SITTED 8CUSTOMERS.INSIDE CAN SITTED32 PEOPLE (8 TABLES)

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ROOMSTORE

STORE

TOILET

D i s p e n s e r a r e a

cashier

Attractive area

Open Area

STORE : FOR INVENTORY STOCK& RAW MATERIALS(CANNED FRUITS,DRYTOPPINGS)

ATRRACTIVE AREA-SOFA

DISPENSER AREA-SELF SERVICE

CASHIER-FRONT COUNTER-TOPPINGS SNOGURT.

OPEN AREA-CAN SITTED 24CUSTOMERSINSIDE CAN SITTED 20 PEOPLE

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TUTTIFRUTTI

TELEVISION

HEALTHY

OPEN VIEW

WIFI

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SNOGURT

SOFA BED

MUSIC

WIFITELEVISION

MAGAZINECORNER

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SNOGURT TUTTI FRUTTI

Time Reduce waiting timeself-served service concept

Reduce waiting timeself-served service concept

PlaceNear shopping complexAttractive decoration; pink and white

Near shopping complexOpen wide view-strategic location

InformationProvide user manual;3 steps to enjoy your self serveSnogurt

Provide user manual how to self-service

Entertainment

2 TelevisionWifiMagazine corner1 Sofa bedMusic

2 televisionWifi

ExchangeFranchise outlet

Franchise outletkiosk

Form Public awareness about frozenyogurt healthy nutrition's

Shows as a healthy ice cream filledwith nutrient cultured dairy product.

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GAMBAR2 CBP YG ADA PADA OUTLETS

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GAMBAR2 CBP YG ADA PADA OUTLETS FACILITY LOCATION LAYOUT

Located at Kiosks

38 outlets in MalaysiaMost of the outlets located in

the middle of the building

and shops area

Located at Kiosks &outlets

More than 100 Tutti frutti in

Malaysia

Most of the outlets located at

the corner lot of shops

More outlets create easy

access for its customers

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GAMBAR2 CBP YG ADA PADA OUTLETS PROCESS JOB DESIGNThe staff need to follow the daily routine flow

to ensure the business can be done efficiently.

Management create serving instruction for its

customer which will make the queuing

process smooth and quick.

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GAMBAR2 CBP YG ADA PADA OUTLETS TECHNOLOGY INFORMATION SYSTEM

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Trainedemployees

Employeesrecognition

Servicerecovery

High contactservice system

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