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SNOGURT VS TUTTI FRUTTICASE STUDY : JITRA 3 OUTLETS
BACKGROUNDLAYOUT
CBPSERVICE DELIVERY
SERVICE ENCOUNTER
Farhana Ishak 811026
Hafizah Zainal 811031Maliani Mohamad811049Suganthi Rajaya811115
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NAZA TUTTI FRUTTI(M) SDN BHD is aMaster LicenseHolder for TuttiFrutti Frozen Yogurtin Malaysia,Singapore,
Cambodia, Brunei,Thailand, MiddleEast and Africancountries...
October 2009 -firstcorporate outlet in
Sunway Pyramid
2010-2012- 100outlets in operation
nationwide
February 2010 add 4 more
corporate outletsand a distribution
centre
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STORE
STORE
TOILET
Open Area
Attractivecorner
Attractive area
D i s p e n s e r a r e a
c a s h i e r
STORE : FOR INVENTORYSTOCK & RAW MATERIALS(CANNED FRUITS,DRYTOPPINGS)
ATTRACTIVE CORNER-
DECORATED CHEERFULLY
ATRRACTIVE AREA-SOFA BED
DISPENSER AREA-SELF SERVICE
CASHIER-FRONT COUNTER-TOPPINGS SNOGURT.
OPEN AREA-CAN SITTED 8CUSTOMERS.INSIDE CAN SITTED32 PEOPLE (8 TABLES)
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ROOMSTORE
STORE
TOILET
D i s p e n s e r a r e a
cashier
Attractive area
Open Area
STORE : FOR INVENTORY STOCK& RAW MATERIALS(CANNED FRUITS,DRYTOPPINGS)
ATRRACTIVE AREA-SOFA
DISPENSER AREA-SELF SERVICE
CASHIER-FRONT COUNTER-TOPPINGS SNOGURT.
OPEN AREA-CAN SITTED 24CUSTOMERSINSIDE CAN SITTED 20 PEOPLE
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TUTTIFRUTTI
TELEVISION
HEALTHY
OPEN VIEW
WIFI
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SNOGURT
SOFA BED
MUSIC
WIFITELEVISION
MAGAZINECORNER
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SNOGURT TUTTI FRUTTI
Time Reduce waiting timeself-served service concept
Reduce waiting timeself-served service concept
PlaceNear shopping complexAttractive decoration; pink and white
Near shopping complexOpen wide view-strategic location
InformationProvide user manual;3 steps to enjoy your self serveSnogurt
Provide user manual how to self-service
Entertainment
2 TelevisionWifiMagazine corner1 Sofa bedMusic
2 televisionWifi
ExchangeFranchise outlet
Franchise outletkiosk
Form Public awareness about frozenyogurt healthy nutrition's
Shows as a healthy ice cream filledwith nutrient cultured dairy product.
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GAMBAR2 CBP YG ADA PADA OUTLETS
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GAMBAR2 CBP YG ADA PADA OUTLETS FACILITY LOCATION LAYOUT
Located at Kiosks
38 outlets in MalaysiaMost of the outlets located in
the middle of the building
and shops area
Located at Kiosks &outlets
More than 100 Tutti frutti in
Malaysia
Most of the outlets located at
the corner lot of shops
More outlets create easy
access for its customers
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GAMBAR2 CBP YG ADA PADA OUTLETS PROCESS JOB DESIGNThe staff need to follow the daily routine flow
to ensure the business can be done efficiently.
Management create serving instruction for its
customer which will make the queuing
process smooth and quick.
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GAMBAR2 CBP YG ADA PADA OUTLETS TECHNOLOGY INFORMATION SYSTEM
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Trainedemployees
Employeesrecognition
Servicerecovery
High contactservice system
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