designing in hostile territory roger l. martin, dean rotman school of management university of...
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![Page 1: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/1.jpg)
Designing in Hostile Territory
Roger L. Martin, DeanRotman School of Management
University of Toronto
Copyright © 2006 by Roger L. Martin
IIT Institute of DesignStrategy 06 Conference
May 17, 2006
![Page 2: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/2.jpg)
2 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
ReliabilityReliabilityReliabilityReliability
The Fundamental Tension
Vs. ValidityValidityValidityValidity
![Page 3: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/3.jpg)
3 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
ReliabilityReliabilityReliabilityReliability
The Fundamental Tension
Vs.
Production of consistent, replicable outcomes
Substantiation based on past data
Use of limited number of objective variables
Minimization of judgment
Avoidance of the possibility of bias
ValidityValidityValidityValidity
![Page 4: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/4.jpg)
4 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
ReliabilityReliabilityReliabilityReliability
The Fundamental Tension
Vs.
Production of consistent, replicable outcomes
Substantiation based on past data
Use of limited number of objective variables
Minimization of judgment
Avoidance of the possibility of bias
Production of outcome that meets objective
Substantiation based on future events
Use of a broad number of diverse variables
Integration of judgment
Acknowledgement of the reality of bias
ValidityValidityValidityValidity
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5 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
ReliabilityReliabilityReliabilityReliability
Acceptable Bases of “Proof”
Vs.
Inductive Logic
Deductive Logic
Inductive Logic
Deductive Logic
Abductive Logic
ValidityValidityValidityValidity
![Page 6: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/6.jpg)
6 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
A Fundamental Predilection Gap
![Page 7: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/7.jpg)
7 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
1) Take ‘Design-Unfriendliness’ as a Design Challenge
2) Empathize with the ‘Design-Unfriendly Elements’
3) Speak the Language of Reliability
4) Use Analogies and Stories
5) Bite Off as Little a Piece as Possible to Generate Proof
Designing in Hostile Territory
![Page 8: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/8.jpg)
8 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
1) Take ‘Design-Unfriendliness’ as a Design Challenge
2) Empathize with the ‘Design-Unfriendly Elements’
3) Speak the Language of Reliability
4) Use Analogies and Stories
5) Bite Off as Little a Piece as Possible to Generate Proof
Designing in Hostile Territory
![Page 9: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/9.jpg)
9 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
1) Take ‘Design-Unfriendliness’ as a Design Challenge
2) Empathize with the ‘Design-Unfriendly Elements’
3) Speak the Language of Reliability
4) Use Analogies and Stories
5) Bite Off as Little a Piece as Possible to Generate Proof
Designing in Hostile Territory
![Page 10: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/10.jpg)
10 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
1) Take ‘Design-Unfriendliness’ as a Design Challenge
2) Empathize with the ‘Design-Unfriendly Elements’
3) Speak the Language of Reliability
4) Use Analogies and Stories
5) Bite Off as Little a Piece as Possible to Generate Proof
Designing in Hostile Territory
![Page 11: Designing in Hostile Territory Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2006 by Roger L. Martin IIT Institute](https://reader036.vdocument.in/reader036/viewer/2022072005/56649ce45503460f949b0c47/html5/thumbnails/11.jpg)
11 Copyright © 2006 Roger L. MartinRLM-RSM-IITID-05-16-06
1) Take ‘Design-Unfriendliness’ as a Design Challenge
2) Empathize with the ‘Design-Unfriendly Elements’
3) Speak the Language of Reliability
4) Use Analogies and Stories
5) Bite Off as Little a Piece as Possible to Generate Proof
Designing in Hostile Territory