designing micro-small business growth
TRANSCRIPT
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MICRO SMALL
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BIZ GROWTH
STRAT@innerspaethAIGA Richmond: Position Conference
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FROM LARGE FIRM
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JAN 2010
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TO BEDROOM
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MARCH 2010
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6 YRS L8R…
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RESPECTABLE OFFICE
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MICRO SMALL
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BIZ GROWTH
STRAT@innerspaethAIGA Richmond: Position Conference
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THAT DOESN’T INVOLVE
ANY
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HANDSHAKES NETWORKING
AWARDS@innerspaethAIGA Richmond: Position Conference
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DESIGNTO BUSINESS
APPLY
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DISCOVERY
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@innerspaeth
PERSONAS (STAGES) OF BUSINESS GROWTH
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@innerspaeth
PERSONAS (STAGES) OF BUSINESS GROWTH
BOUNCING BABY LLC
WALKING & TALKING LLC
COLLEGE GRAD LLC
SALT & PEPPER LLC
AIGA Richmond: Position Conference
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@innerspaeth
BOUNCING BABY LLC
(BIRTH) COMPANY FORMATION
TEDIOUS SET UP ITEMS
CONSTANT SUPPORT
YOU FALL A LOT
EVERYONE THINKS YOU'RE CUTE
AIGA Richmond: Position Conference
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@innerspaeth
WALKING & TALKING LLC
SPEAKING IN FULL SENTENCES
PROCESSES IN PLACE
MODERATE SUPPORT REQ’
TRAINING WHEELS OFF
NOT AS CUTE AS THE BABY
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@innerspaeth
COLLEGE GRAD LLC
ESTABLISHED PARTNERS
TALKING BACK
SELF SUPPORTING, MOSTLY $
“I’M HOT SHIT”
AIGA Richmond: Position Conference
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@innerspaeth
SALT & PEPPER LLC
BEEN THERE DONE THAT
PLANNING FOR FUTURE
FEES MATCH EXPERIENCE
HURTS WHEN YOU FALL (BUT YOU DON’T DIE)
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APPLICATION
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THINGS THAT WORKED FOR ME
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1
TAKE BABY STEPS
2
THE VALUE PROP
4
DON’T BE EVIL
(INTEGRITY)
5
FORM HABITS
3
HIRE SOME HELP
6
FIND COMMUNITY
7
SAY THANK
YOU
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1 BABY STEPS
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SET SMALL GOALS,
ONE STEP AT A TIME.
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ARCHITECTS RE DEVELOPERS
NON-PROFITS
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BE SPECIFIC.
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OTJ JBG WBG
tangible tip*
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2 VALUE PROP
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“SUCCESSFUL BUSINESSPEOPLE
STAND ON GROUND THAT IS CRUMBLING
BENEATH THEIR FEET.”Joseph Schumpeter
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WHAT DO MY
CLIENTS NEED?
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RESPECT
ANTICIPATE WHAT YOUR CUSTOMERS
VALUE
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WITHOUT VALUE
YOU ARE REPLACEABLE
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DO YOU START YOUR EMAILS
WITH I?
tangible tip*
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3 HIRE HELP
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2:30AM
$34
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WHAT DO I HATE
DOING?
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WHAT CAN I
AFFORD TO HAVE SOMEONE
ELSE DO FOR ME?
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CONTRACT REVIEW BOOKKEEPING
LAWYER-Y STUFF FINANCIAL PLANNING
TAXES INVOICING
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SELECT AND RETAIN A WORKFORCE
POSSESSING BOTH VIRTUE AND TALENT.
MBM PRINCIPLE
tangible tip*
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4 DON’T BE EVIL
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“WINNING TAKES TALENT;
TO REPEAT TAKES CHARACTER.”
JOHN WOODEN
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VIRTUE OVER
TALENT
tangible tip*
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PRINCIPLES >
ORDERS
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YOUR WORD IS YOUR BOND.
*COB IS MIDNIGHT, AND BEFORE 12:01
tangible tip*
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5 FORM HABITS
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FORM HABITS CREATE ROUTINES
TO SUCCESS
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6 FIND
COMMUNITY@innerspaethAIGA Richmond: Position Conference
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AIGA
AA
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7 THANK YOU
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