analyzes the potential of brand GKB Opticals

GKB Optical Digital Presence

Great search engine presence Ranks 1st when we use keywords such as “Gucci/Burberry frames India”

However, when we use keywords such as “GKB Optical/GKB Optical location”,

the Adwords ad comes at the top. This can be avoided.

Local optimization is extremely essential. Location of the GKB local stores aren’t

Integrated into Google Maps, thus they do not show up when we searched.

GKB Opticals Social Media Presence Analysis

Facebook

India’s largest online Eyewear store. Over 60

stores across the nation. 21k page likes

40 people talking about this

GKB Optical is all about brands and style. But the posts can be more stylish compared to the present status.

The page can be more interesting. Cover picture can pack in more.

It’s fairly apparent that 21k people have liked the page because of the brand name. The posts do not receive much likes or comments.

Posts are one-sided, providing no opportunity to engage with the audience.

Providing the frame price in the post itself should be avoided. More than half of the audience won’t click on the link that will lead back to

the original website resulting in reduced traffic. Even the celebrity birthday posts receive less engagement.

Posts are sporadic, a content calendar is needed at the earliest.

For example- June 2- 1 post

June 4 – 2 posts June 5 – 1 post June 6 – 1 post June 7 – 1 post June 8 – 1 post

June 9 – 2 posts

Other than “Tips”, “Celebrity Birthday Wish” and “Quotes”, there are celebrity photos who are flaunting sunglasses/ glasses.

This is a clever trick to attract people,

but more interaction is expected.

Nearly everybody wants to copy the looks of their favorite celebrities.

Providing links to similar sunglasses/glasses is a cool idea.

“Special offer” creative can be more attractive. With 21k likes, 2 or 3 likes

per post can be further developed.

Fashion tips/ wardrobe tips is a good idea. The reason it isn’t working is the quality of the graphics, also we have to provide something that is suitable for Indian

audience.

GKB sells more than 50 top brands. They aren’t showcasing the brands enough.

The post frequency is not doing justice to the stock they actually have.

They aren’t tagging the official pages of the brands in Facebook.

GKB has another opportunity area in promoting their range of contact lenses through social media .

However, this is the only post where they have mentioned about contact lenses.

Low comments suggest that the target group of such posts doesn’t match the actual fans who buy from GKB Optical.

They are more likely to comment on the Ray-Ban page because of the cool factor.

Some of the most liked/shared posts, all from 2012-2013

Let’s take a look at Ray-Ban’s online presence Not a comparison, just a quick peek at how Ray-Ban is influencing

people through their online presence.

10m likes Official account

Thematic cover picture Interesting use of logo as profile picture

Stylish photographs. Engagement campaigns.

Great graphics.

Here’s how they acknowledge ‘special days’. No wonder people go gaga

Over them.

GKB is no doubt more active than Himalaya, but the lack of steady engagement is one of the major concerns.

Twitter activity

852 followers. “Unofficial” account.

No distinct twitter content calendar. Engagement factor is low.

GKB should retweet. Also, usage of hashtags and

Twitter handles should be on the top of the priority list.

Doesn’t tag the concerned person.

Wishing Happy Birthday and promoting the glasses can be

bettered.

2012-beginning of 2013

They used to conduct contests such as #WhatWomenWant,#LoveSick- Successful campaigns.

Opportunity areas-

A particular brand tone can be developed. Images – can be much more attractive, should follow 2:1 rule.

Social Media campaigns and scope for engagement. Brand showcasing and tagging.

Hashtags.

Future platforms that can be explored:

let’s collaborate and co create