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Designing successful social media campaigns
PURPOSE
PURPOSE
PARTNERSHIPS
PURPOSE
PARTNERSHIPS
PRACTICALITIES
PURPOSE
Working with professional
BLOGGERS AND INFLUENCERS
Demystifying the word
“CAMPAIGN”
The word “campaign” doesn’t always
have to mean a large global-scale
effort to generate brand awareness.
Real client quote
“Our budget is like an onion. When you see it, you will cry.”
A campaign is a targeted effort
to generate awareness – at any
scale.
And these can be done with
any size budget.
Small campaign ideas for generating unique content could be:
o Hosting Twitter & Facebook Chats
o Instagram & Facebook Takeovers
o Live storytelling using Facebook Live, Instagram Stories, Snapchat
o Organizing paid blog trips and targeted events
o Series of sponsored articles written by the bloggers themselves
PURPOSE
PURPOSE
QUALITY CONTENT
PEOPLE CAN RELATE
TO.
PARTNERSHIPS
Many clients still see bloggers and influencers as
their last resort for “close to free” marketing…
Instead of
seeing bloggers
as a key
marketing tool for reaching the
right niche
audience and
target groups.
Three areas of
opportunity
to get the most from
any campaign.
Three areas of
opportunity
to get the most from
any campaign.
Before. During. After…
Opportunity 1 – Before a potential campaign
.
Opportunity 1 – Before a potential campaign
.
Find out what is also important to the bloggers and
influencers too.
I need to care
about the
subject matter
to create
quality and unique content
people can
relate to.
Opportunity 2 – During an existing campaign
Be willing to give up (some) control
Let bloggers and influencers take
over your social media channels
It humanizes your feeds and allows
your followers to connect even more
with your brand.
Opportunity 2 – During an existing campaign
Opportunity 3
After an existing campaign
Opportunity 3
After an existing campaign
Look for ways to create organic longevity
It’s a friendship, not a break up
Pitch evergreen
collaboration ideas
PARTNERSHIPS
PARTNERSHIPS
NATURAL
AMBASSADORS
FOR YOUR BRAND
Keep your campaign
alive in
their own way
PRACTICALITIES
GOALS
Define your goals
Can influencers help you achieve them?
Why are they the best fit?
Working with professional collectives simplifies the process
Image © Caspar Diederik
Following the content creation process Sharing content on your own channels Tracking and monitoring results
PLANNING
Professionals use monitoring tools to track social engagement
• Facebook Analytics
• TweetReach
• Keyhole
• Hashtracking
• Brand24
• And more…
Flexibility + Creativity
Official website – www.latvia.travel/roadtrip
