designing with delight: despite the system
DESCRIPTION
Slides from my presentation at the User Experience (UX) Designers Pittsburgh MeetUp, December 10, 2013.TRANSCRIPT
Designing with Delight(Despite the System)
With Kate Daly @tikikate
Special Thanks@texburgher
Revv OaklandSiteworx
Lost Type Co-Op
My DealSoftware QualityEuchre Strategy
The Hills of West VirginiaRed Wine
Old Movies
(Or, things I love to talk about)
Orson Welles
Total Badass
“If you make people think
they’re thinking,
they’ll love you.
But if you really
make them think,
they’ll hate you.”Don Marquis
As quoted in Despite the System: Orson Welles Versus the Hollywood Studios by Clinton Heylin
*giant asterisk(I’m a UX enthusiast, but have never been paid to do it.)
So...whatcha got?
10%
5%
10%
75%
Ideas Total Wins Fails Cool Shit
Show - of -
Hands
What’s Your System?
Start Smallwin big
Ideas for designing with delight
ConversationalDelightful design is
Whoops!Hey now!
Wait a second...
Thanks, Firefox!
It’s ok, t-rex!
SneakyDelightful design is
Mad MexThe Mad Mex cactus makes me smile.
UnconventionalSure, Chipotle was once affiliated with McDonald’s, but McDonald’s would never be this cool.
PersonalizedIt’s basically free to have your waitress write her name in Sharpie.
Yeah, I took it
STOLEN FROM = 11 CHARPROPERTY OF = 11 CHAR
And these clever items didn’t cost the company a cent more.
MinimalistDelightful design is
Minimalism SellsWhen you’re handing your kid a snack in a moving car, what do you say?
DO YOU WANT THE YELLOW ONE?
PoppyDelightful design is
Proceed with cautionand mind your expiration dates
Expires 2015Bird, goat, I still love Backcountry.
Expires 20,150But Star Wars references are timeless for the current generation of GitHub users.
this guyTry github.com/yo and you get
Polar bear?404 concept by my buddy @derekdavis
Historical
Don’t. Even. Try.
Never mind.
It’s not worth it....
When it comes to historical events, unless you’re a museum, anything you say is “too soon.”
And people will mock you. Shamelessly.
Moving on...
NaturalDelightful design is
EasyThere’s likely no marketing team telling the I-68 rest stop what to name their wireless networks.
WiseAnd the girl who works at this convenience store simply wants to brighten your day.
SimpleThere’s no marketing budget behind these simple messages.
Anda million other
examples
Mod Cloth * Lucky Jeans * Samsung Dryers * Little PrinterHello, Dolly! Wordpress Plug-In
Low-budget or high, these companies produce delightful design.
Key Takeaways
Delightful design isConversational
SneakyMinimalist
PoppyNatural
Just...
Keepit
natural
No fakers
Showthecost
baby!ROI
and savings -- delight needn’t cost more
Findout
what’s important
Sound the alarm...
Do customer complaints make everyone stop, drop, and hotfix?
Doit
anyway
But keep your job(well, if you want to)
There’salwaystesting!
A Luxuryyou can afford
And remember...
Questions &Ideas
Thank you!@tikikate