designing with visual language
DESCRIPTION
Jamie Neely shares advice on the benefits of building a solid case for your design decisions at Refresh Belfast, May 2009.TRANSCRIPT
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Designing with Visual Language
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Interaction & Interface
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Client & user needsContent & structureFunctional & system
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NavigationIA, sitemap
Pages, paragraphs, mediaWireframes, sketches
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www.winmetoyou.com
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Simple Brief1 x core audience
1 x user task1 x layout required
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Audience 1
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A more typical example
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Audience 1 Audience 2 Audience 3
Audience 4 Audience 5 Audience 6
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1 2 3 4 5 6 1 2 3 4 5
1 23 45 6 12 34 5
12 34 56 1 2 34 5
12 34 56 1 2 34 5
1 23 45 6 12 34 5
1 2 3 4 5 6 1 2 3 4 5
12 34 56 1 2 34 5
1 23 45 6 12 34 5
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Visual Design
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ColourTypography
ContentGraphic style
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Style sheetsFont stacks
PhotographyLine style, gradients etc
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What’s the point?
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Help people FEEL something
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Visual Language
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www.qub.ac.uk
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ProfessionalHuman
Understanding
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www.bbc.co.uk/irish
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ModernCultural, not patriotic
Open
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Designing With Visual Language