detailed concept presentation
DESCRIPTION
TRANSCRIPT
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
FleatFamilies Learning to Eat
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
Mothers need ways to address time and budget constraints
so that they can prepare meals that meet nutritional needs
for their families on a regular basis.
NEED/OPPORTUNITY
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
“fi nding time to prep and cook the meal”
“preparing a large variety of meals”
“fi nding the time to make good food”
“Time and eff ort”
“ideas for production cooking (mon-fri)!!!”
“not eating the same 10 meals over and over again”
NEED/OPPORTUNITY
105 Moms
SURVEY
TOP PRIORITY
MAIN STRUGGLE
MAIN CONCERN
Nutrition (61%)
Planning ahead (49.5%)
Creating balanced meals (27.6%)
Not enough time (60%)
Budget constraints (31%)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SAVES TIME
SAVES MONEY
ENCOURAGES
HEALTHY HABITS
Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner!
Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings
Use Fleat to analyze your purchasing habits and follow recommendations to improve your health and the health of your familly
Families Learning to Eat
CONCEPT
FLEAT
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
FLOCK
NUTRITIONAL
ANALYSIS
RECIPE/LIST
SUGGESTIONS
- weekly fi nd- tweeting
- nutritional balance- trending over time
- generate shopping list- recipe suggestions
Families Learning to Eat
FEATURES
FLEAT
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
PERSONA
Emily Lee (32)
Lives in PittsburghStay-at-home motherHas a 12 month-old baby
“I just don’t have the time anymore to plan and compare, but it’s important that my family eats healthy meals”
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
LOOK & FEEL
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SERVICE PROVIDER/MODEL
http://www.groupon.com/pittsburgh/
Advertiser/Partner Flocks
member
member
member
member
member
member
member
Collective Buying Power
25% off!