Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

FleatFamilies Learning to Eat

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

Mothers need ways to address time and budget constraints so that they can prepare meals that meet nutritional needs

for their families on a regular basis.

NEED/OPPORTUNITY

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

“finding time to prep and cook the meal” “preparing a large variety of meals”“finding the time to make good food”“Time and effort”“ideas for production cooking (mon-fri)!!!”“not eating the same 10 meals over and over again”

NEED/OPPORTUNITY

105 MomsSURVEY

TOP PRIORITY

MAIN STRUGGLE

MAIN CONCERN

Nutrition (61%)

Planning Ahead, Nutritionally Balanced Meals (50%)

Not enough time (60%)

Budget constraints (31%)

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

SAVES TIME

SAVES MONEY

ENCOURAGESHEALTHY HABITS

Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner!

Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings

Use Fleat to analyze your purchasing habits and fol-low recommendations to improve your health and the health of your familly

Families Learning to Eat

CONCEPT

FLEAT

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

PERSONA

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

SCENARIO

1. Newbie 2. “Fleatie” 3. Mobile

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

SCENARIO

1. Newbie 2. “Fleatie” 3. Mobile

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

SCENARIO

1. Newbie 2. “Fleatie” 3. Mobile

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

SERVICE PROVIDER/MODEL

http://www.groupon.com/pittsburgh/

Advertiser/Partner Flocks

member

member

member

member

member

member

member

Collective Buying Power

25% o�!

✓

✓

✓

✓

✓

✓

✓

Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010

C O N C E P T P R O P O S A L

THANK YOU!