the ideal child - detailed concept introduction
TRANSCRIPT
![Page 1: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/1.jpg)
Concept IntroductionTHE IDEAL CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 1
Developing Your Child to a
Whole Child
An IIM-B Alumnus Initiative
![Page 2: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/2.jpg)
THE PROBLEM
DAILY ROUTINEOF A CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 2
![Page 3: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/3.jpg)
DAILY ROUTINE of a ChildGet up and struggle to catch the school bus Study at
school & then reach home
Have lunch
Rush to a Tuition center From there go
to an activity center
Go to play a sport
From there go home
Have dinner & go to Sleep
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 3
This way a parent tries to
give the best to a child & expect
the child to develop fully!HOWEVER…
of a Child for Wholesome Development
![Page 4: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/4.jpg)
HOWEVER…Is the child getting PersonalIntellectualSocialEmotionalDEVELOPMENTS
(which are most important during initial & teen ages)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 4
COMPLETE PERSONALITY DEVELOPMENT
![Page 5: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/5.jpg)
Is the child getting any free-play time or get to spend any quality time with the parents & family?
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 5
HOWEVER…
On an average Working Couples in metros spend only 10-15 minutes of Bonding Time with their Children everyday.
ASSOCHAM Study
![Page 6: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/6.jpg)
Is the child really getting all-round development (as the parent desires) or is s/he wasting half of the time & energy in commuting? Not to mention the commuting cost involved!
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 6
HOWEVER…
Traffic Jams: Delhi world's 5th Worst City
IBM's Commuter Pain Study
![Page 7: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/7.jpg)
Are we making our kids Future-ready to face the competition
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 7
HOWEVER…
Maths
Academics
Logical
Reasoning
Eng Language Skills
Verbal Ability
Quantitative Aptitude
Psychological Behavior
General Awareness
Aspects
Tested in
Various
Competitive Examination
s in the
Country &
Abroad
Well PreparedAspects Usually Focused Upon
Aspects Usually Ignored in Younger
AgesIll Prepared
![Page 8: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/8.jpg)
SO DOES THIS MEAN THAT PARENTS ARE DOING A
FRUITLESS EFFORT???& MORE IMPORTANTLY DOES THIS RESULT INTO
A GAP IN PARENTS’ EXPECTATIONS & CHILD’S
RESULTS?Confidential & Proprietary The Ideal Child – A Whole Child Development Company 8
NO, NO, NO & NO…
![Page 9: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/9.jpg)
A GAP in Parents’ expectations & Child’s results?
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 9
EXISTING SITUATION
•Child Experiences•Forced Learning•Inadequate Development•Finds difficult to tackle Competition•Saddened by the cyclical routines
•Parent Experiences•Tired & Exhausted•Over-charged & under-delivered
IDEAL SITUATION• Parents expect their Child to be• Intelligent in Class• Well mannered in
Society• Creative & Confident
Outdoors• Excelling in Competition• In short: An All
Rounder!!!• Parents want
• Easy Approach to Programs
• Hassle-free Quality Products & Services
GAP
![Page 10: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/10.jpg)
LET US OFFER THE SOLUTION
WHO WILL PLUG THIS GAP???
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 10
![Page 11: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/11.jpg)
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program
![Page 12: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/12.jpg)
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children
![Page 13: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/13.jpg)
The Solution
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology
![Page 14: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/14.jpg)
The SolutionTIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology which is an acronym for Personal, Intellectual, Emotional& Social Developmentsalong with Educational Tutorials &
Supplements.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11
![Page 15: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/15.jpg)
TIC BRINGS ANEW REVOLUTION IN
CHILD DEVELOPMENT!!!
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 12
![Page 16: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/16.jpg)
A new Revolution in Child Development!!!
All the Whole Child Development activities under one roof
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 13
ACADEMICS (All-subject Tutorials)
ALL-ROUND PERSONALITY DEVELOPMENT
SPORTS SESSIONS
HOBBY CLASSES & VACATION CAMPS
PICNICS, EXCURSIONS & OUTDOOR ACTIVITIES
![Page 17: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/17.jpg)
A new Revolution in Child Development!!!
Year-round need based curriculum which gives consistent, measured and monitored quality sessions of Personal, Intellectual, Emotional &
Social developments alongwith Educational Supplements & Tutorials.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 14
![Page 18: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/18.jpg)
A new Revolution in Child Development!!!
It results children to be brighter, more responsive & future – oriented.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 15
Youth who participate in After-school Programs improve significantly in 3 major areas: feelings & attitudes, indicators of behavioral adjustment & school performance.
Departments of Psychology, Loyola University & University of Illinois, Chicago, United States of
America
![Page 19: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/19.jpg)
Program DetailsSessions comprising of Personality &
Creative Development alongwith Academic Tutorials for standards KG – VIIIth further divided into three groups.
3-4 hourly sessions (including lunch and relaxation time) after-school hours.
It will either be in the same school premises or in nearby schools.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 16
![Page 20: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/20.jpg)
ADVANTAGES & BENEFITS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 17
![Page 21: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/21.jpg)
Advantages & Benefits
For CHILDREN: EXPERT GUIDANCE, care & better
upbringing FUN FILLED learning atmosphere Develop into more COMPETITIVE INDIVIDUALS
SCREEN-LESS RECREATION & Development all under 1 roof
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 18
![Page 22: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/22.jpg)
Advantages & Benefits
For PARENTS: PACKAGED AND PRODUCTIZED
Solutions ECONOMICAL Price QUALITY TIME UTILIZATION of
Children HASSLE-FREE ALL-ROUND child
developmentConfidential & Proprietary The Ideal Child – A Whole Child Development Company 19
![Page 23: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/23.jpg)
CHANGE IN THE DAILY ROUTINE OF A CHILD AFTER
JOINING
THE IDEAL CHILD
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 20
![Page 24: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/24.jpg)
Daily Routine of a Child after joining TIC
Get up and go to School
Study at school. Have Lunch, attend Tutorial, enjoy Developmental
Sessions, Hobby classes & Sports; all at
TIC
From there go home
Have dinner & go to Sleep
Spend quality time with
Family
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 21
5 activities get clubbed to 1 (alongwith desirable new additions)!!!
![Page 25: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/25.jpg)
BOUQUET OFPROGRAMS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 22
![Page 26: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/26.jpg)
PROGRAMSREGULAR PROGRAMS | YEAR-LONG
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 23
![Page 27: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/27.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 24
PROGRAMSEPISODIC PROGRAMS | LIMITED DURATION
![Page 28: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/28.jpg)
AFTER SCHOOL PROGRAMS?Why
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 25
![Page 29: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/29.jpg)
Why
After School Programs Huge Demographics in Favour
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 26
Indian middle class is expected to expand from 300 million to 583 million by 2025 & their spending on education will grow by 11% over the next 20 years because of an increase in their spending power.
Sramana Mitra (Serial Entrepreneur + Forbes Columnist + Incubation Expert)"India has largest number of school going
children in the world"Forbes India Magazine
![Page 30: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/30.jpg)
Why
After School Programs Education industry is suddenly
hotting up in India.
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 27
Indian Education Market was worth $70 billion in 2012
Wikipedia
"After-school Tutoring & Test Preparation Market in India is worth $5 billion" & is still majorly unorganized!50% of all franchises in India are in the Education Sector
Franchise India
![Page 31: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/31.jpg)
Why
After School ProgramsThis is such, because:
There is a dearth of good quality Public education in India
Indian parents are inclined heavily to provide quality upbringing to their children
However, setting up a school in India requires: Huge Investments & very slow Return on
InvestmentCan not be run for profit & lots of other
Governmental Clearances requiredConfidential & Proprietary The Ideal Child – A Whole Child Development Company 28
![Page 32: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/32.jpg)
Why
After School ProgramsAnd setting up a play-school in India is
very competitive:There are more than 160 franchisors in the
play school category; which translates into a lot of competition between franchisors & later on between intra-franchisee & inter-franchisee
Lot of competition from existing schoolsParents prefer sending child to a full-grown
school rather than at a play school
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 29
![Page 33: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/33.jpg)
Why
After School ProgramsReasons for so many Franchisees being
offered & taken in Education sector in India: It is a recession-proof sector It is an honourable business/ proffession It requires attention for only half-a-day.
Rest half can be devoted to other occupations/ family.
Trained manpower easily accessible
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 30
![Page 34: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/34.jpg)
KEY SUCCESS PARAMETERS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 31
![Page 35: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/35.jpg)
Key Success Parameters Profit margin to be maintained above 30%
Making Process-oriented & dependent Model instead of People dependent
Instead of Low Cost; High Quality & Innovative Solutions Strategy to be adopted
Good Services & Processes for both external & internal (employees) customers
Innovative Tech-enabled Service Solutions
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 32
![Page 36: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/36.jpg)
Key Success ParametersHassle-free Franchise Practices:
Franchise model to be in the form of Hub & Spoke Model (detailed below)
All Regional Centres (franchisee operated) to be connected to a Local Office (company operated) & all Local Offices to be connected to the Head Office. Franchisees to be required to handle only Operations & End-customer liaison. Rest all aspects to be handled by Local or Head Office.
Resources to be shared between Regional Centres facilitated by Local Office
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 33
![Page 37: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/37.jpg)
MANAGEMENT TEAM
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 34
![Page 38: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/38.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests:
![Page 39: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/39.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children
![Page 40: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/40.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children, their well-being
![Page 41: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/41.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 35
Management TeamMS. ARCHANA MEHTA – An IIM - B
alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.
MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.
She has 3 interests: Children, their well-being & their development.
![Page 42: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/42.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 36
Management TeamMR. AMIT BHASKAR – 7 years of experience
in Talent Acquisition & Development alongwith Training and Human Resource.
MRS. ANITA – More than 20years of rich experience as an educator and administrator at various educational institutions.
Consultants & Advisory BoardEminent Educationists & School PrincipalsChild PsychologistsChartered Accountants
![Page 43: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/43.jpg)
STRENGTHS WEAKNESSES OPPORTUNITIES & THREATS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 37
![Page 44: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/44.jpg)
After School Programs
Strength •Well-researched & engaging Programs•Immense experience of Organizing & Managing Trainings•Economical Package
Weakness•Unowned Premises•Inadequate Quality Manpower•Low Marketing Budget•Shared Resources for planning & execution
Opportunity •Monopolistic Position & Unorganized Sector•Nuclear Families & Significant increase in Working Parents•Kids' addiction to TV, computers, mobiles, etc., which parents want to discourage
Threat •New Concept: Parents find it difficult to understand•Presence of many indirect Competitors•Need to take the lead before entry of more players
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 38
![Page 45: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/45.jpg)
COMPETITION
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 39
![Page 46: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/46.jpg)
COMPETITIONDay-boarding Schools
No effort to develop the overall personality of childNo responsibility of child's academic performance &
during holidaysTuition Centres
Zero personality development & sports options & moreover are unprofessional
Absence of Service Quality & conveniences like Transportation
No focus upon overall skill development of child just daily homework completion & test/ exam preparation
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 40
![Page 47: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/47.jpg)
COMPETITIONHome Tuitions
Only Academic focused & overtly expensive
Hobby Class Centres or Summer Camp Event OrganizersRarely understand the child & his/ her
developmental style & needsUnprofessional & seasonal in nature. Just
interested in grabbing an extra buckConfidential & Proprietary The Ideal Child – A Whole Child Development Company 41
![Page 48: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/48.jpg)
FINANCIALS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 42
![Page 49: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/49.jpg)
FINANCIALS
2013-14
• Revenue: 19.48Lacs• Expense: 11.33Lacs
2012-13
• Revenue: 13.49Lacs• Expense: 10.30Lacs
2011-12
• Revenue: 3.23Lacs• Expense: 5.35Lacs
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 43
![Page 50: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/50.jpg)
MARKETING
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 44
![Page 51: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/51.jpg)
MARKETING SOURCES
Media •Newspaper•Flyers & Brochures•Website •Radio
Others •Organizing seminars & workshops•Giving gift certificates•Corporate Contacts•Group Enrolment Discounts•Sponsoring school Events
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 45
![Page 52: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/52.jpg)
TARGET SEGMENTS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 46
![Page 53: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/53.jpg)
After School Programs
Working Parents
• Lack of Time• More dispensable Income
House Wives
Less Educated Parents
Well Informed Parents
Children
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 47
![Page 54: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/54.jpg)
THE IDEAL CHILD IN NEWS
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 48
![Page 55: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/55.jpg)
TIC in NEWSThe media has been turning the glare
on this one-of-its kind program. Here are some mentions:
Hindustan Times
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 49
![Page 56: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/56.jpg)
TIC in NEWSDainik Bhaskar
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 50
![Page 57: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/57.jpg)
TIC in NEWSDainik Jagran
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 51
![Page 58: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/58.jpg)
TIC in NEWSApart from the above mentioned
newspapers, many local radio & news channels also covered TICDay & Night News ChannelDinBhar News ChannelGGS News ChannelAll India Radio – Chandigarh Broadcast
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 52
![Page 59: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/59.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 53
NEED MORE INFO?
![Page 60: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/60.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 54
Call us at: 9855 50 50 20; 654 50 30Mail us at: [email protected] us at: www.facebook.com/theidealchild
FOR MORE INFO
![Page 61: The Ideal Child - Detailed Concept Introduction](https://reader035.vdocument.in/reader035/viewer/2022070510/58a959031a28ab77408b60c9/html5/thumbnails/61.jpg)
Confidential & Proprietary The Ideal Child – A Whole Child Development Company 55
Thank You
The Ideal ChildA Første Global Group Initiative
www.theidealchild.com