detroit academy 2013 am
DESCRIPTION
Presentation to Detroit Early Childhood Social Media Academy, 2013. Morning.TRANSCRIPT
DETROIT JEWISH EARLY CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMY
Lisa ColtonChief Learning Officer, See3 Communications
President, Darim [email protected]
@darimonline @lisacolton
Slides:http://bit.ly/detroitece1http://bit.ly/detroitece2
The Social Media Academy is generously
funded through a grant from
Produced by
Social Media Academy Kickoff Overview
• Get to know you!• Review Academy structure• Foundations of Social Media• POST Planning• Lunch (mmmm)• Networks & Conversation• Expanding the Network• Policies and Guidelines
YOUR COACHES
Ellen Dietrick, Director
Early Childhood Learning
Temple Beth Shalom, Needham, MA
Anna Hartman
Consultant with the Paradigm Project
Previous Director of Early Childhood Education
at Greenfield Hebrew AcademyTemple Israel-Loss Early Childhood Center
Temple Beth El Early Childhood Center
Hillel Day School Early Childhood Center
Beth Shalom, Gan Early Childhood Center
Akiva Early ChildhoodSarah and Irving Pitt CDC
Temple Emanu-el ECC
Social Media Academy Overview
• Kickoff• Webinar trainings• Private Coaching• 3 Projects• Cohort/Community Sharing• Sharefest Presentations
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
EXAMPLE: JEDLAB
• What is this?• Open, conversational, participatory,
communal, connected…• What should we ask?
Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Social
Temple Israel, Memphis Facebook Page
Bring Your Social Skills!
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
Families,
and parenting,
are changing.
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
People Before Technology
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and objectives for this
audience?
– What are your audience’s goals?
3. What is the STRATEGY to reach these goals?
4. Determine the specifics of the TECHNOLOGIES
you’ll use. Implement, measure, refine!
People
Who are your three top target audiences?
Be specific!One should be prospective familiesWhat do you know about them?
Objectives
What are you goals and objectives with this target audience? What do you want them to know, do, or feel?
And.. What do they need or want for themselves?
Next:Strategy and Technology
NEXT…
Lunch (mmmmm)
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines