Create awareness of the Dettol Healthy Clean range and establish Dettol as an effective and hygienic cleaning solution.Brief: Influencers

:

To convince consumers that Dettol’s Healthy Clean range is effective and can provide them and their family with 10x better protection from germs, resulting in consumers trialing the products.

Key Objective:Each influencer created a series of blog and video posts featuring the Dettol Healthy Clean Range. This content was also shared across their Facebook pages. In all there were 12 pieces of content created.

Activity:

For the first time The Remarkables Group integrated content and display/video assets. This meant that Dettol display ads and TVCs appeared on the blogs throughout the campaign period.

Remarkable IQ:74,000+ users viewed the blog content3 minutes dwell time (nearly 6,000 hours spent reading content)7,000+ interactions on Facebook (likes, comment and shares)300,000+ TVC impressions2 million Display impressions0.1% CTR

Results:

Case Study: Dettol Healthy Clean RangePaging Fun Mums, Show + Tell, The Organised Housewife and Childhood 101