deuxième p.d. ppt
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TRANSCRIPT
HOW TO MAKE A “KILLER PRESENTATION”
INSEEC MASTER WINE M1 OCTOBER 2011PAUL DAWSON
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CONCLUSION FIRST!
• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!
1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM”
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A “KILLER PRESENTATION” IS ….
• EASY TO UNDERSTAND• CLEARLY STRUCTURED• DELIVERED WITH CONFIDENCE
IT IS A SKILL YOU CAN LEARN (…. and you will never stop learning!)
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YOUR “KILLER PRESENTATION” IS…
• PLANNED– KNOW AUDIENCE– SIMPLE GOALS
• CREATED– THE MAGIC OF THREE– TRANSITIONS
• DELIVERED– CONFIDENT– BODY LANGUAGE– STEVE JOBS VISUALS!
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THREE SKILLS FOR A “KILLER PRESENTATION”
You need to master THREE skills:
1. PLAN
2. CREATE
3. DELIVER
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1. PLAN YOUR PRESENTATION
• Know your audience
• Research your topic
• Clarify your goals
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1. PLAN: KNOW YOUR AUDIENCE
• Who are they?
• What do they want to know?
• What do they know already?
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1. PLAN: DO YOUR RESEARCH
• Develop your thesis
• Brainstorm/write down all your ideas
• Simplify down to your key points
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1. PLAN: CLARIFY YOUR GOALS
• What’s your overall message?
• What are your supporting arguments?
• What is your conclusion / call to action?
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1. PLAN : SUMMARY
• Know your audience
• Know your subject
• Know your objective
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THREE SKILLS FOR A “KILLER PRESENTATION”
1. PLAN
2. CREATE YOUR PRESENTATION
3. DELIVER
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2. CREATE YOUR PRESENTATION
• Distill your material
• Outline your key points
• Organize your structure
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2. CREATE: ORGANIZE YOUR STRUCTURE
• Introduction : Say what you are going to say
• Main Body: Say it
• Summary: Say what you have said
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2. CREATE : USE A PYRAMID
• Simple to organize
• Easy to follow
• Perfect symmetry
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ANCIENT PYRAMID
NATURAL PYRAMID
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HUMAN PYRAMID
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PRESENTATION PYRAMID
PRESENTATION PYRAMID
INTRODUCTION
MAIN BODY
TRANSITIONS
CONCLUSION
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2. CREATE: USE THREE POINTS
• Easy to follow
• Easy to recognize
• Easy to remember
THREE: SYMBOLIC
THREE: STRUCTURAL
THREE: ELEMENTAL
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2. CREATE : SUMMARY
Your presentation:
• Has a beginning, middle and end
• Repeats key points
• Uses transitions
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THREE SKILLS FOR A “KILLER PRESENTATION”
1. PLAN
2. CREATE
3. DELIVER YOUR PRESENTATION
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STAGE FRIGHT……?
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“BUTTERFLIES IN MY STOMACH”
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NERVOUS
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SCARED
3. DELIVER YOUR PRESENTATION
• Communicate confidently VOICE
• Manage your nerves BODY LANGUAGE
• Support your message VISUALS
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3. DELIVER:MANAGE YOUR NERVES
• Posture
• Pauses and pace
• Eye contact
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3. DELIVER: USE GOOD VISUALS
• Keep it simple
• Avoid overkill
• Make it relevant
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VISUAL OVERKILL
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SIMPLE VISUAL
CORD COMPANY OBJECTIVES
• Organic growth
• More competition
• Higher profits
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OVERKILL
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SIMPLE
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OVERKILL
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SIMPLE
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CONCLUSION FIRST…and LAST!
• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!
1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM”
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FINAL SUMMARY A “KILLER” PRESENTATION
• PLAN– KNOW AUDIENCE– SIMPLE GOALS
• STRUCTURE– THE MAGIC OF THREE– TRANSITIONS
• DELIVER– CONFIDENT– BODY LANGUAGE– STEVE JOBS VISUALS
YOU CAN LEARN THESE SKILLS!
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BIBLIOGRAPHY
Lend Me your Ears; auth. Max Atkinson(Oxford University Press - 2005)
The Truth About Confident Presenting; auth. James O’Rourke(Pearson Books - 2008)
Presentation Zen; auth. Garr Reynolds(New Riders Books - 2008)
The Power of Charm; auth. Brian Tracy and Ron Arden (American Management Association Books – 2006)
The Pyramid Principle; auth. Barbara Minto(Prentice Hall Books – 1987)