2014 Web Site Plan

2013 - Taking a look Back

Development Categories

• Server - Improve Speed and Uptime

• Backend - Product data, customer information, API connections, syncing data

• Frontend - Everything customers see on the site

Server Improvements

• Caching and various speed improvements

• SOLR Search (much faster)

• Result: 99.86% Uptime Q4 2013

Future Projects

• CDN - Content Delivery Network

Backend Improvements• Version Control

Backend Improvements

• Upgraded Import/Export Modules

• Upgraded Video Module

• Listrak Integration & Syncing

Future Projects

• Inventory Messaging 2.0

• Call Tracking

• Build-able Shipping Promotions

Frontend Improvements

Search Users Y over Y:

• 50% Increased CR

• 90% Increased Revenue

• 23% Increased AOV

50% IncreasedConversion

Rate

Frontend Improvements• Updated Product Page

Frontend Improvements

• New Header

Frontend Improvements

• Consoles Page

Future Projects

• Data-Driven Home Page Updates

• Updated Product Reviews and Blog Comments Engine

• Smart Pricing on Product Pages

Small Projects & Bug FixesRemove Extra Templates/Skins

Broken Documents Upload

CSS Tweak for Dropdown search

Remove Code Snippet from Template

Update Styles for Vintage King Dropdown Search

Listrak Module Issues Remove Existing "Call for Pricing" Rules from Template

Listrak Preference Center Code Snippet

Investigate Nexcess bandwidth overages

Ascending/Descending Arrow on Categories

Style SOLR Search Results

Fix Banner Rotator - Layout Update

Remove "Position" as a Sort option

Install/Configure/Uninstall Manadev

Review Data/Find list of products with video

Sort by Position Bug

Automatic Callout Extension - Slowing SOLR Hide Attributes on Additional Information

Install MagmiVideo Scrollbar on Products with More than 4 Videos

503 Error When Saving Products

Fix Broken Images in Wordpress

Negative Values in Price Step - Layered Navigation

Weird "Out of Stock" Behavior BugGift Card Template

fixLog in Limits on PHP

Update Sift Science Code

Checkout Issue - Cart won't load/Internal Server Error

Current Projects

• Responsive Design

Current Projects

• Checkout Funnel Tracking

2014 RecommendationsHuman Element (Rocks)

•30-50 Hours Per Month at $125/hour

Nick Johnson (Very Specific Rocks)

•5 Hours Per Month at $100/hour

2-3 Targeted and Specific Freelancers (To-Do’s)

•15-20 Hours Per Month at $40-60/hour

What About Hiring Full-Time

• Higher quality - We will be pulling from 5-7 certified developers with much more experience

• We can turn up and turn down our investment/workload on a monthly basis

• No training or education necessary

BudgetAdwords

Text Ads$40,00

0

Shopping Ads$30,000

Experimental Ads$20,000

BudgetSite Development

Human Element$60,00

0

Inventory Messaging 2.0, Lease Calculator, Responsive

Nick Johnson$5,00

0

Instant Plug-In Downloads, 3-Easy Payments

Targeted Freelancers & Consultants

$35,000

Landing Pages, SEO Audit, Design Tweaks