developing a successful social strategy for meetings & events - mpi smart monday - #imex13 - las...
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Developing a Successful Social Strategy for Meetings and Events Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands Brought to you by: Meeting Professionals International (MPI) Room: Bellini 2003, Level 2 Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media. Learner outcomes: 1. Identify issues for consideration before spending money on the use of social media at a meeting or event. 2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event. 3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event. About the speaker Gerrit Heijkoop: Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful. Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry. He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration. Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, InspirationTRANSCRIPT
Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)
“Have you been active
on the #IMEX13 Social Media channels?”
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
3.500
500
20
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social
Media” AgreeDisagree
why
Benefits are clear!1. Contact with your audience
2. Increased exposure
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
“So should I always use Social Mediafor my events?”
1. Less then 10% of my (potential) audience
2. No benefit from extra visibility and exposure
3. I don't believe it can contribute to my meeting
Write down a case which qualifies to use Social Media
#exercise
1. > 10% of (potential) audience 2. Benefit extra visibility3. Believe in contribution
Remember:
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
2005
2013
change
AIDA still exists…
AttentionInteres
tDesire Action Share
Consider your stakeholders what actions could they share?
#exercise
1. Attendees2. Speakers & Acts3. Suppliers4. Sponsors5. …
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
StakeholderCommunity
Professional Development
how
Lessons #Haren Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
FacilitateStimulateReward
Your #hash-tag = “Virtual Venue” Short Unique Predictable Easy Recognizable
Stimulation at #IMEX13
What can you do to facilitate, stimulate and reward?
#exercise
content (1)
LearnLoveLaughLocation
5×L
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
5×L
content (2)
what
“Me and …?”
What is your Mickey Mouse and your ‘castle’?
#exercise
wrap-up
A Social Strategy …Look in your notes:1.Case2.List of stakeholders
& actions3.Points to facilitate,
stimulate & reward4.Content to be shared5. ….
I am going to …
Before we go …
Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)