Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)
“Have you been active
on the #IMEX13 Social Media channels?”
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
3.500
500
20
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social
Media” AgreeDisagree
why
Benefits are clear!1. Contact with your audience
2. Increased exposure
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
“So should I always use Social Mediafor my events?”
1. Less then 10% of my (potential) audience
2. No benefit from extra visibility and exposure
3. I don't believe it can contribute to my meeting
Write down a case which qualifies to use Social Media
#exercise
1. > 10% of (potential) audience 2. Benefit extra visibility3. Believe in contribution
Remember:
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
2005
2013
change
AIDA still exists…
AttentionInteres
tDesire Action Share
Consider your stakeholders what actions could they share?
#exercise
1. Attendees2. Speakers & Acts3. Suppliers4. Sponsors5. …
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
StakeholderCommunity
Professional Development
how
Lessons #Haren Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
FacilitateStimulateReward
Your #hash-tag = “Virtual Venue” Short Unique Predictable Easy Recognizable
Stimulation at #IMEX13
What can you do to facilitate, stimulate and reward?
#exercise
content (1)
LearnLoveLaughLocation
5×L
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
5×L
content (2)
what
“Me and …?”
What is your Mickey Mouse and your ‘castle’?
#exercise
wrap-up
A Social Strategy …Look in your notes:1.Case2.List of stakeholders
& actions3.Points to facilitate,
stimulate & reward4.Content to be shared5. ….
I am going to …
Before we go …
Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)
