Developing Ad Developing Ad CampaignsCampaigns

A Presentation By: Jordan Mason

What are Ad Campaigns?What are Ad Campaigns?*“A planned series of advertisements that will be used in

particular places at particular times in order to advertise a product or service and persuade people to buy or use it.”

~ Cambridge.org

*They are created either by a team of business professionals or related services, whom brain storm with a company on different advertisement ideas or promotional awareness of a product or service.

*Ad Campaigns can be seen in a variety of different media or multimedia sights.

Where Can You Find Ad Where Can You Find Ad Campaigns?Campaigns?

~Answer: EVERY WHERE!!! (Especially this time of year!)

*Television

*Internet

*On the streets

~Television…~Television…

*Commercials

*Sponsored messages

*On Air Interviews

Internet…Internet…

*Social Networking Tools

*Television Network or Store Websites

*Web sponsored Flash Players

On the Streets…On the Streets…

*Stores (inside and out)

*Highway Billboards

*Protests

Works Cited…