Developing Products

That Will Perform

Jonathan Prince

What Are We Talking About?

• How good development processes

enhance performance

• Design process overview

• Other major contributors

• The kiwi advantage

How does a good development

process enhance performance?

It’s All About Value!

1. Improves innovation/design/engineering

2. Directs focus on the customer need

3. Reduces development cost

4. Reduces time to market

Increase The Bottom Line

Late to Market

Lost revenue

1 2 3 4 5

Volumes/ Sales

Time

Time To Market

The Facts

“Products that come to market six months

late but on budget will earn 33% less profit

over five years…

In contrast, coming out on time and 50%

over budget cuts profits by only 4%”.

- McKinsey and Company

1. Improves innovation/design/engineering

2. Directs focus on the customer need

3. Reduces development cost

4. Reduces time to market

5. Improves product quality

Increase The Bottom Line

It’s All About Value!

The Development Process:

Getting it wrong and

Getting it right

Low & behold –We haven’t meet expected ROI!

Project goes back through the Design loop

Review becomes a ‘That’s not what I meant’ scenario

Physical models created

Team jumps straight into design – Interprets needs

Project identified – Needs based on perceptions

A Common Little Gem

Death Spiral Down to Hell!

Bugger!

• Increased labour, material cost

• Project gets axed

• Increased time to market

• Doesn’t address customer

needs

• Costly rework

• Lost opportunity cost

Significantly Reduced Returns

Production

Standard Stage Gate Process

Concept design

Detail design

Feasibility study

Pre Production

Clear design brief

Stakeholder reviews

Design brief

Project Scope Common start point

Robust Development Process

Design Brief – Why Bother?

• All parties know exactly what’s being designed - and

WHY!

• Prevents project from going off track

– Keeps team focused

• Product features are clearly identified and agreed

• Ensures project is:

– Well researched

– Well understood

– Relevant to the market need

Core Document – Absolutely key to project success

Other Major Contributors

Oi! You Two…Play Nice!

• Collaboration is King – Cross functional teams

– Industry experts

– Hard & fair customers

– Leverage Suppliers early

• Creative culture – No Egos

– Being open and honest is expected

– Make it FUN!

Virtual Prototyping?

Nah, I’ll just whip one up!

• Stress Analysis – Understand loads/ forces early

– Remove unnecessary weight/ material

• Flow Analysis – Can it be made?!

• CAM – Machining – Complex geometries with ease

• Rapid Prototyping – Visualisation

– Check fits

Embrace Technology

How Hard Can It Be?

• Feller/De-limber

• $150k per unit

• Failing in the field

• Analysed for failure

• And then we checked it in the field!

Lucky?!

• $1/4M prototype

• 25 Year life

• 10 Million cycles

• 3 month test cycle

• Right first time!

Get it right, before you cut steel!

The Kiwi Advantage:

You bet we can fly!

• Source of fresh ideas:

‘Unencumbered thinkers’

• Collaborative, driven,

dynamic

• Constrained resource,

big ambitions

Adventurous and pioneering

Summary

• Implement a robust development process

• Develop a design brief template - do your

research!

• Create a culture of innovation

• Leverage technology

• Persevere - design creates a unique

profile for NZ companies

Innovate or Die!