developing social media content
DESCRIPTION
Presentation for COMS632 class.TRANSCRIPT
![Page 1: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/1.jpg)
Developing Social Media Content Jessica Hagman
COMS 632August 04, 2012
![Page 2: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/2.jpg)
![Page 3: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/3.jpg)
Objectives
Draft a basic social media content plan
![Page 4: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/4.jpg)
Objectives Generate Facebook, Twitter & YouTube content ideas for an organization
![Page 5: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/5.jpg)
Objectives Identify strategies for monitoring stakeholder sentiment via social media
![Page 6: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/6.jpg)
Oops.
![Page 7: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/7.jpg)
![Page 8: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/8.jpg)
Why Social Media?Connect with stakeholders
accomplish organizational goals
![Page 9: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/9.jpg)
Website or blog
YouTube
![Page 10: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/10.jpg)
![Page 11: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/11.jpg)
![Page 12: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/12.jpg)
YouTube
![Page 13: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/13.jpg)
Share | Listen | Engage
![Page 14: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/14.jpg)
Share | Listen | Engage
![Page 15: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/15.jpg)
“I’m suggesting that if you can’t imagine anyone linking to your coverage — if you can’t imagine anyone saying “this was new,” “this is good,” “this was valuable,” “go here for more,” “I didn’t know this,” or “you should know this” — then chances are, it’s not worth saying and in the link economy it won’t get audience, and so it’s not worth making.”
Jarvis, 2008
![Page 16: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/16.jpg)
Unless you are already famous, you will need other people to mention you in order to gain followers. Give them a reason to.
![Page 17: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/17.jpg)
“Trust agents have established themselves as being non-sales-oriented, non-high-pressure marketers. Instead they are digital natives using the Web to be genuine and humanize their business.”
Smith & Brogan, 2010
![Page 18: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/18.jpg)
tv.winelibrary.com
![Page 19: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/19.jpg)
Content Ideas forYour Organization
![Page 20: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/20.jpg)
Lists
![Page 21: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/21.jpg)
answer questions
![Page 22: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/22.jpg)
how-tos
![Page 23: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/23.jpg)
in the news
![Page 24: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/24.jpg)
![Page 25: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/25.jpg)
Share | Listen | Engage
![Page 26: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/26.jpg)
“The concept of listening, on the
other hand, invokes the more
dynamic process of online
attention, and suggests that it is
an embedded part of networked
engagement – a necessary
corollary to having a ‘voice’.”
Crawford, 2009
![Page 27: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/27.jpg)
Google Alerts
![Page 28: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/28.jpg)
Twitter Search
![Page 29: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/29.jpg)
3rd Party Tools
![Page 30: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/30.jpg)
![Page 31: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/31.jpg)
![Page 32: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/32.jpg)
Share | Listen | Engage
![Page 33: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/33.jpg)
Conversation > broadcasting
![Page 34: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/34.jpg)
Information Communi
ty Action
![Page 35: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/35.jpg)
InformationCommunity Actio
n
![Page 36: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/36.jpg)
Although nonprofit organizations have
become more interactive in their use of
Twitter as opposed to their websites
alone, we found Twitter is still used by
many nonprofit organizations as an
extension of information-heavy
websites. These organizations are
missing the bigger picture of its uses as
a community-building and mobilizational
tool.
Lovejoy & Saxton, 2012
![Page 37: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/37.jpg)
Mention and Be Mentioned
![Page 38: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/38.jpg)
“So, how do you get retweeted and mentioned? Primarily by retweeting and responding to others.”
Mansfield, 2012
![Page 39: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/39.jpg)
Your Turn
![Page 40: Developing Social Media Content](https://reader033.vdocument.in/reader033/viewer/2022060108/5550a7b8b4c90595208b500c/html5/thumbnails/40.jpg)
BibliographyFacebook. (2012). Key facts. Retrieved from http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Jarvis, J. (2008). The journalism of filling space and time. Retrieved from http://buzzmachine.com/2008/11/04/the-journalism-of-filling-space-and-time/
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17, 337–353. doi:10.1111/j.1083-6101.2012.01576.x
Mansfield, H. (2012). Social media for social good : a how-to guide for nonprofits. New York: McGraw-Hill.
YouTube. (2012). Press statistics. Retrieved from http://www.youtube.com/t/press_statistics/