developing strategies, tactics &...

Developing Strategies, Tactics & Timelines

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Developing the Strategies, Tactics and Timelines for Achieving Your Goals

GOAL

What specifically do I want to achieve?

A goal is a target or objective, financial or non-financial.

STRATEGY

How will I achieve my goal?

What specific methods can or will I use to achieve this goal?

TACTICS

A detailed, specific set of actions steps within each strategy

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Example Business Goal:

#1 Choose Your GoalMy GOAL is to increase my business/personal revenues by 100% within 12 months.

#2 Choose Your StrategiesThe STRATEGIES I can/will use to accomplish this goal are:

1. Increase leads using social media marketing

2. Do joint venture partnerships

3. Client referral program

4. Start an online business

5. Get a promotion

6. Find three different sales and marketing channels

7. Hire a salesperson

#3 Choose Your Tactics (examples specific for “social media strategy”)1. Write four blog articles a month

with proper keywords

2. Create and distribute four videos a month through blogs

3. Sign up for video and article directory and post on social media outlets

4. Write guest blogs for others in your space

5. Start a Facebook page

6. Start a Twitter feed

7. Set up LinkedIn profile

8. Start posting smart comments on the right social media locations

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Example Personal Goal:

#1 Choose your GoalMy GOAL is to be at my ideal weight of XXX by May 2012.

#2 Choose Your StrategiesThe STRATEGIES I will use to accomplish this goal are:

1. Hire a Trainer or Coach/Increase cardio

2. Keep a food and calorie log

3. Choose an Accountability Partner to work with

4. Adopt a proper healthy eating plan

5. Start exercise program

#3 Choose your Tactics 1. Start cardio training by hiking, biking or walking 20–30 minutes a day

2. Shop once a week for only food that is on eating and nutrition plan

3. Send my food journal to my accountability partner every night

4. Weight training 3 days a week for 45 minutes and yoga 2 days a week

5. Pay for my training in advance

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Creating Your Timelines

Gantt charts are necessary to define the following: 9 Define scope of project

9 Develop detailed task list (work breakdown structures)

9 Estimate time requirements

9 Develop initial project management flow chart

9 Identify required resources and budget

9 Evaluate project requirements

9 Identify and evaluate risks

9 Prepare contingency plan

9 Identify interdependencies

9 Identify and track critical milestones

9 Participate in project phase review

9 Secure needed resources

9 Manage the change control process

9 Report project status

9 Identify stakeholders, decision-makers, and escalation procedures

9 Project time

9 Management involves the processes required to ensure timely completion of a project.

9 After defining activities and determining their sequence, the next step in goal achieving is time management and estimating time needed to complete project and task

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For Business Owners Only:

Distribution Channels1. Direct Sales

2. Online

3. Retail (brick & mortar locations)

4. Mail Order

5. Agents

a. Independent

b. Wholesale

c. Franchise

d. License

e. Affiliates/JV’s

6. Phone Sales

a. Call centers

b. Telemarketing

7. Events

Sales Strategies1. Direct Sales

2. Event Marketing

3. Networking

4. Referrals

5. Telemarketing

Marketing Strategies1. Advertising (TV, radio, print)

2. Affiliate & JV programs

3. Affinity marketing

4. Catalog

5. Continuity programs

6. Cross promotions

7. Database marketing

8. Direct mail

9. Directories

10. Innovation (product/service)

11. Interactive media

12. Internet

13. Loyalty programs

14. Outdoor media

15. Point of purchase

16. Point of sale

17. Place-based media

18. Promotions

19. Public relations

20. Signage

Sales Tactics1. 800 phone number

2. 900 phone number

3. Networking

4. Peer-to-peer relations

5. Scripts

6. Seminars

7. Talk shows

8. Teleconferencing

9. Telemarketing

10. Tele-seminars

11. Consulting

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Marketing Tactics1. Ad Sense by Google

2. Ad Words by Google

3. Ad Tracking animation

4. Articles

5. Auctions

6. Audio marketing

7. Auto-responders

8. Award recognition

9. Backend marketing

10. Banner ads

11. Barter

12. Blogging

13. Bonus offers

14. Business cards

15. Case studies

16. Contests

17. Download page

18. Ebay

19. Ebooks

20. Email

21. Endorsements

22. E-zines

23. Feedback forms

24. Follow-up marketing

25. Forums & newsgroups

26. Freebies

27. Funnel marketing

28. Guarantees

29. Info products

30. Interviews

31. Keywords

32. List building

33. Mailing lists

34. Membership sites

35. Mini courses

36. Mini ebooks

37. Mini sites

38. Network marketing

39. News feeds

40. Newsletters

***BONUS IDEA***

Some of the latest research around negative consequences for not achieving your goal:

A fair amount of evidence shows that negative incentives, and particularly the fear of losing money, stimulate the brain to take action in the short term. Of course, the Neuroeconomic research also shows that positive reinforcement from yourself and people around you work better in the long term. The argument is that positive reinforcement is the preferred route, but the positivity ratio research and the research on the effects of positive VS negative words suggests that you have to use between 3-10 positive reinforcements for each negative one.

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