social media contests
DESCRIPTION
Five ways you can set up your contest using Facebook, your website, or most social media platforms. Three ways you can use contests to grow your brand awareness, generate high quality leads, and drive sales.TRANSCRIPT
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You want toRead more
If your client are on Social Media (think Facebook) …
Contests and promotions
1. Increase your following2. Build your brand3. Grow your leads4. Boost your sales
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You do want toRead more
What are Contests?
1. You offer a prize2. Your customers will want to
participate 3. They’ll engage with your
platform or visit your place4. They will give you their
contact information5. You’ll give the prize to the
winner6. You will follow up and make
your sales with all the others.
7. Your brand grows. 02
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Because they are
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Why are contests so powerful?
Highly attractive. Very easy. People just give information and try to win a prize.
Contests work in any niche, in any industry and type of business
High Quality Leads. People will give real information because they want to win. If the prize is right you’ll attract exactly your potential customers
They can go viral, They can be shared with friends. A lot of exposure with a little investment. Word of mouth is part of contests.
High quality leads, that become SALES
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What does Your
Business do?Examples
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Furniture – retailOffer an item your customers want. Build traffic to your shop. Get the names of everyone is interested. Follow up and make your sales.
Car DealershipOffer a prize your customers want. Build traffic to your dealership. Get the leads and follow up.
Bank - RetailOffer one of your products as a prize for your contests. Give it. In the process you get many participants who want that same product. Follow up.
Hotels:Offer a free vacation.Get a great number of leads who are interested in that vacation. Follow up and sell them more packages.
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It’s very easy!
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Kickstart your promotion plan.
Running a contest or sweepstakes has never been easier. All you need is a concept, a prize and a platform
With a few simple decisions and items at the ready, you can launch your promotion today!
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What is your aim?
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Promotion Goals
Are you looking to raise awareness of your brand and reach a broader audience by giving away an exclusive experience?
Are you looking to get participants more engaged with your brand by interacting directly with your product?
Start by clarifying your goals. You want:
Brand exposure Lead generation Customer engagement SalesOther
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Choose your thing
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Contest vs Sweepstakes
Sweepstakes: A random prize draw in which participants enter their name and contact information for a chance to win Contest: Requires a test of skill or
talent. Typically, participants must submit some form of user- generated content (eg. Photos). Winners may be determined by public voting or by judges
Decide whether you’re going to run a contest or a sweepstakes. Are you
looking for new fans? Try a sweepstakes.
Are you looking for more engagement? A contest is the way to go
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You want an action plan
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Your framework
Enter to win sweepstakes Visual submission contest (best
photo, design, logo, video, etc.) Written submission contest (best
story, idea, dream scenario, wishlist, etc.)
Sharing contest (participants must share the contest or their entry on social media)
Hashtag contest (participants must use a specific hashtag with their submission)
Your contest or sweepstakes needs a conceptual framework. Here are a
few ways you could structure your promotion:
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Prizes …
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Prizes
Fit your brand image? Appeal to your customers, and the
customers you’d like to attract? Fit the level of engagement required of
your participants? If your barrier to entry is high, then you’ll need a really great prize to motivate people to participate
Prizes can make or break a contest or sweepstakes, and
although an engaging concept is crucial, a great prize
can be just the hook required to entice participants to
enter
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Get this right
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Winner selection
Random draw: If you’re running a simple sweepstakes, then you will draw your winner randomly
Voting: Get the public involved in helping to choose the winner by voting on their favourite submissions
Judges: Recruit a panel of judges to make the final selection of winners in your contest. Getting celebrity judges on-board is an excellent way to attract participants
Voting and Judging: Start with a round of public voting to narrow down your shortlist of best entries, then have a panel of judges pick the top winners
How will you choose your winners?
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Where is your audience?
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Channels
You’ll want to have a sense of where your audience is as well as where and how they’re most likely to interact with your brand. Choose your channel: Standalone microsite: Launch a free-standing branded site if
you’re looking to design a unique user experience, set a custom URL and enable mobile compatibility
Website embed: Embed your promotion directly within a page of your website as an HTML iFrame
Multi-channel: Run your promotion on Facebook, Twitter, Instagram or pull in entries from multiple social channels
Do you want to run your promotion on a standalone microsite, as part of
your Facebook page, or across multiple social channels?
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It’s very easy!
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What you need:
Technology Visuals ContentAn action plan that works
for your business andAn understanding of
Facebook marketing and advertising.
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It’s very easy!
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Content
Entry criteria Deadline Prizing Judges Link to your website if
applicable
Write up a clear and engaging
description of your promotion
including:
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Very important!14
Visuals
A banner image, or A video introduction A complete CSS style sheet
to create a custom branded design
Visual collateral will bring
added appeal to your
promotion, and can include:
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It’s very easy!
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The technology you need to run your contest
Evonue Promos
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It’s very easy!
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To run a contest you need an application.It is like a mini website embedded in your Facebook page.
See below some examples of our
applications A list of features.
Technology
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Caption SupportEntrants can provide captions for their photo when they enter that
are shown on the voting screen.
Comment SupportEnable Facebook comments on your entries, and moderate them.
Voting & Submission Periods
Control when users can enter and when they can vote or run the two simultaneously.
Shareable Photo Entries
Users can share their own photo entry or others. The original photo is used as the share image and links to that entry.
Limit to Fans
Create photo contests that require a user to be Facebook fan to enter or vote.
Reward Sharing with Friends
Give your entrants extra entries when they get their Facebook friends to enter and become a fan.
Manual or Automatic Entry Approval
Manually approve all of your photo submissions or have the app do it automatically.
Collect Email AddressesDownload all entry data including user email addresses.
Custom Form Fields
Need to collect more than the user's name and email address? Add any fields you like and download in an export file.
Embed on your Website
Our photo contest app can also be embedded into your Website, in addition to or instead of your Facebook page.
Mobile Compatible
Share photo contest links that automatically send desktop users to your Facebook page tab and mobile users to the mobile version.
Age Restriction
Require the entrant to be at least 13, 18 or 21 years of age before entering.
One Per CustomerAllow unlimited entries or only one entry per email address, or Facebook, account.
Customize
You can completely customize the look of your photo contest, down to every stage.
Translate LanguageYou can customize and even translate all of the default language in the app.
Satisfy Facebook's PoliciesComplies with as Facebook's promotion guidelines for contests.
Many opportunities!Many features!
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Start now!Choose your package!
You get the technology and we run your campaign
You only need the technology✓ One App and a Tab for your FB
page
✓ Two months use for one
campaign
✓ Ask us a quote:
E-promo✓ One App and a Tab for your FB
page
✓ Two months use for one
campaign
✓ Strategy and Action Plan
✓ Graphics and Content
✓ We do everything / you learn
✓ Ask us a quote:
Full Promo Best advice?Start with a Full
Promo.Learn.
Do the next oneby yourself and
save [email protected]
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