developing your own planning style - remix
DESCRIPTION
I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.TRANSCRIPT
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developing your own planning style
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David Bain, Richard Storey,Malcolm White, Neil Goodland,Charlie Snow, Guy Murphy, Giles Hedger and Richard Huntington
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I would describe both as gonzoDavid Bain
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One eternal objective
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Better beginnings
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instinctively rigorousGiles Hedger
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simpleenthusiasmCharlie Snow
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I see the truth as my client and I ask difficult questions in order to get to it. And somehow people seem to trust meGuy Murphy
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UncomplicatedNeil Goodlad
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Malcolm White
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Richard Storey
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1.I inevitably aim for obvious. It can be a criticism (its a bit obvious isn’t it) but the right kind of obvious can be dynamite
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2.There is a style of planning based on understanding, mirroring and reflecting what people think (you love football we love football). I instinctively aim to change the way people think (we are not a drugs company we are the enemies of disease)
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3.There is also the ‘dress it up in fancy talk to make it look clever’ approach. I am at the opposite end the spectrum from that
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I look for what’s interesting not what is rightMe
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make your limitation your selling point
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style not just substance