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Development Club'Future Technology Today’
from a design[ers] perspective
Hans RobertusDirecteur DCB / DDW- Envoy
Philips [Design]26-01-2011
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Development Club
'Future Technology Today’from a design[ers] perspective
Hans RobertusDirecteur DCB / DDW- Envoy Philips [Design]
26-01-2011
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Agenda• ALGEMENE BESCHOUWINGEN• DUTCH[ DESIGN]• STRATEGIC FUTURES DESIGN• DUTCH DESIGN WEEK
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ALGEMENE BESCHOUWINGEN
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Commodity1-2 cent / Cup
Goods5-25 cent / Cup
Experience2-5 $ / Cup
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today’s alliances are the new da vinci‘Todays alliances are the new Da Vinci’
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Miele Laundrette voor studenten
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Brand loayliteit .....
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DESIGN TODAY
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‘good design is good business’
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“Access to talented and creative people is to
modern business what access to coal and iron
once was to steelmaking”
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‘designers as enablers’
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it’s all about …. design thinking
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DUTCH [DESIGN]
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Pragmatic
Tolerant
Less sensitive forhierachy
Concensus oriented
Straightforward [rude]
Equal [man / woman]
Rebellious
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conceptual- and industrial design
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conceptual design
Maarten Baas
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industrial design
NPKVan BerloVan der Veer
IndesSpringtimeSpark
GRO
GBO
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industrial design
Heineken
Oxenaar
Mijksenaar
Bruna CROUWEL
FLEX
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ambient experience design
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oplossing ... ?
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Shoplab ...
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Shoplab Shopping Malls Toolbox?
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Citizen M - Amsterdam
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Muziekgebouw Frits Philips
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Storytelling!!
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PHILIPS DESIGN
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Strategic Futures DesignArticulating Horizons 1, 2 and 3
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Frisson
a private constellationof tiny LED’s light up
textile shivering inresponse to touch
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vibe emotion sensor
jewellery which dynamically changes colour to reflectthe wearers emotional state
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electronic tattoo
Explores the body as platform for electronics
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off the gridsustainable habitat 2020
the brief to develop sustainable housing for urban megalopolis in China in 2020.
Design articulation made throughanimation
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The articulation of probes projects often requires the explorationof new design languages and new mediums of expression ie film, animation etc.
Collaboration with different design disciplines ie. Fashion, Textile, Animation etc as shown
The Probes - Lessons
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Key ingredients
Unity: Design elements must be uni fied to produce a coherent whole.
Clarity: Immediate, recognizable.
Relevance: Meaningful. Attempts to ‘maximize meaning’ with ‘minimum means ’.
Rational and emotional balance: e.g. Features that are measurable (rational) Features that cannot be measured (emotional)
Reduction: Reduction of all non-essential elements Identifi cation of the essential functional quality
New gesture of interaction: More easily memorable actions
Physical response: Movements as response to direct and indirect interactions
Glowing response: Light glows from inside as a response to an action
Color response: Color changes and gradual transitions
Seamless: Integral fusion of materials
Simplicity-led design
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Rational qualities are easier to formulate in quantifiable benefits than emotional qualitiesIn the creation process, we have to value emotional qualities as much as rational qualities
Rational / Emotional balance
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Interacting in a different, alternative wayIntuitive interactive paradigmsMore easily memorable actions
New gestures of interaction
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Chameleon LED Bulbs InTouch
New gestures of interaction
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Subtle movements and behavioral characterMovements as response to direct and indirect
interactions
Physical response
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Subtle movements and behavioral characterMovements as response to direct and indirect interactions
Illusion System / Wave
Physical response
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Light glow from inside as a response to an actionGradual changes
Glowing response
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Color changes and gradual transitionsSpectrums / auras / blending / Pulsation
Color response
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Color changes and gradual transitions
Light Chimes Chameleon
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IllusionProjectionDepth, layersNow you see, now you don’t
Magical experiences
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Illusion System Soft Therapy
Light glow from inside as a response to an actionGradual changes
Magical experiences
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The ‘first light’ wake up light evokes the essences and rhythms of light
Wake-up Light
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Icons only appear when interface is being used therefore reducing clutter, seamless integration of display gives simplicity feel
Wake-up Light
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63
Rationalised simple to use interface consisting of three rotary push wheels and protruding stick switch for alarm activation and snooze
Wake-up Light
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The light effect created when illuminated is evocative of a sunrise
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Wake Up Light - Key functional benefitsSeamless integration of display is easy to read and blend with product visually
Simple to use ‘switch of lamp’ functions a easy to reach snooze and alarm set
Visible from distance
Superior sound quality than previous product developed with sound artist ‘scanner’
Uses low energy light source
Rationalized simple to use interface consisting of three rotary pushwheels
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Wake Up Light - Lessons
Involvement through out design process essential in order tomaintain design integrity
Design in is not just about how it looks and feels but how it works
Orchestration and coordination of the right disciplines at the right time
To challenge what is possible !
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DUTCH DESIGN WEEK
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Dutch Design Week ...
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Dutch Design Week ... 2010
1500 265 65 150.000+ designers activities locations visitors
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stimulating dialogues .....
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Dutch Design Week ... 2009
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Dankuwel!
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