Our Accreditations

Our Partners

www.mis.org.sg/seminars

THE NATIONAL BODY FOR SALES AND MARKETING

DEVELOPMENT

LEARNING

TRAINING

ABOUT THE MARKETING INSTITUTE OF SINGAPORE (MIS)

Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.

Contact us today to discuss your organisation’s learning & development needs.

Tel: 6327 7586 / 587 / 588Email: seminars@mis.org.sg

OUR VISIONCreating Marketers

OUR MISSIONConnecting a Community

of Marketers

LEARNING & DEVELOPMENT FOR PROFESSIONALS AND CORPORATIONS

For over 40 years, MIS has played a leading role in providing training, learning and development solutions to professionals and corporations in Singapore and around the region. We offer a comprehensive range of Executive Development Programmes that cater to the skills upgrading and professional development needs of executives and managers.

OUR EXPERTISE

Our accredited and highly-experienced trainers bring a powerful combination of management experience, practitioner knowledge and industry know-how to deliver courses that aptly serve training needs across different industries and levels.

As demand for sales and marketing courses grow, we continue to maintain a leading edge as the training provider with the widest range of courses for sales and marketing. Our dedication to providing quality training and development programmes has won us numerous accolades over the years, such as the ‘Preferred Sales Training Provider’ (2010–2014) and ‘Preferred Management Training Provider’ (2009) in the HR Vendors of the Year award by Human Resources magazine, winning as the No.1 Most Preferred Sales Training Provider in 2013.

Sharpen Your Mind • Advance Your Knowledge Explore New Frontiers • Acquire Practical Skills

Tap on these funding schemes/training incentives to upgrade your employees’ skills and boost your company’s productivity & competitiveness:

· Enhanced Training Support (ETS) for SMEs! (up to 85%)· SDF–funding and Absentee Payroll subsidies· Productivity and Innovation Credit (PIC) scheme· Workfare Training Support (WTS) scheme

For details, call us at 6327 7586 or visit www.wda.gov.sg / www.iras.gov.sg

CUSTOM-DESIGNED TRAINING TO MEET YOUR NEEDS

Every organisation has different business requirements and often, it is more cost-effective to tailor a curriculum to your specific training needs and goals. At MIS, we help companies identify gaps in their workforce competencies and recommend relevant solutions to maximise training ROI.

5–STAGE LEARNING & DEVELOPMENT CONSULTANCY SERVICE

Understanding Key Business Issues & ChallengesStage 1

Capability Gap AnalysisStage 2

Training Needs AssessmentStage 3

Course Design & DevelopmentStage 4

Course Implementation & ReviewStage 5

“With this approach, we delve into the specifics

of your development needs and deliver highly

relevant trainings in your preferred content,

format and venue.”

COURSES TRAINER FEES JUL AUG SEP OCT NOV DECMIS

MEMBERNON–

MEMBER

Advanced Sales Negotiation Masterclass* Regina Chua $704 $880 26–27Art of Starting Sales Conversations* Charmain Hng & Gael Lee $624 $780 17–18 3–4Business Value Selling* Jim Livingstone $624 $780 21–22 7–8Corporate Partnership — Increasing Sponsorship Sales Revenue NEW! Sandy Cheung $384 $480 22Differentiated Selling to Overcome Price Competition* NEW! Dr Bob Foo $624 $780 7–8 14–15Effective Pricing Strategies & Tactics* Tina McDowell $624 $780 29–30 14–15Effective Selling Skills for Maximum Results* ENHANCED! Cecilia Sim $544 $680 10–11 1–2Emotional Intelligence for Sales Success — Soft Skills that Produce Hard Results NEW! Sim Sen $480 $600 9 9Increasing Sales Productivity & Performance* Stanis Benjamin $544 $680 24–25 26–27Negotiation Skills for Sales & Marketing Professionals* Ho–Tan Whai Aun / TR Sakthi $544 $680 2–3 1–2Professional Telesales Techniques* Ng Ping Ping / Ho–Tan Whai Aun $544 $680 1–2 3–4Sales & Marketing Strategies for Engineers — Aligning Product Development to Customer Needs*

Tina McDowell $544 $680 11–12 23–24

Sales Force Management* NEW! Dr Bob Foo $624 $780 6–7 5–6Setting Performance Standards & Measures for Sales Teams* Tina McDowell $624 $780 20–21 19–20Solution Sales Strategies & Skills* Stanis Benjamin $624 $780 3–4 24–25Strategic Key Account & Portfolio Management* NEW! Regina Chua $704 $880 16–17 Strategic Market Development* Jim Livingstone $960 $1,200 26–28 4–6Successful Channel Management* Dr Emily Chua $624 $780 5–6Techniques to Closing Sales* Stanis Benjamin $544 $680 28–29 8–9

27 Website Secrets that Get Visitors to Buy* Tylus Lim $384 $480 16 8Acquiring & Retaining Customers through Service Marketing* Cecilia Sim $544 $680 15–16Advanced Marketing Strategies — Driving Business Growth & Sustainability* NEW! Cecilia Sim $432 $540 19 11Brand Equity & Positioning* ENHANCED! Dr Donald Tan $624 $780 13–14 7–8 Content Marketing for Web, Mobile & Social Media* Ang Eu Gene $960 $1,200 1–2 12–13 Customer Loyalty Marketing* NEW! Cecilia Sim $624 $780 8–9 14–15Developing A Strategic Marketing Plan* Cecilia Sim $624 $780 23–24 29–30Digital Marketing Measurement & Analytics* Ivan Wong $960 $1,200 30–31 Effective B2B & Trade Marketing Strategies*NEW! Dr Donald Tan $704 $880 24-25 2–3 Effective Marketing Strategies* ENHANCED! Cecilia Sim $624 $780 17–18 10–11Fast Track Digital Marketing Training* Ang Eu Gene $960 $1,200 12–13 27–28 Financial Modeling for Marketing Decisions* Grace Chow $544 $680 3–4 3–4Google Partner Academy — Analytics Certification NEW! Ivan Wong $1,200 $1,500 25–27 25–27Integrated Digital Marketing Strategies* Martin Ross $624 $780 27–28 16–17LinkedIn Marketing NEW! Richard Wong $480 $600 22Marketing Creativity* NEW! Dr Ken Hudson $880 $1,100 8–9 Marketing Fundamentals* Dr Bob Foo $624 $780 13–14 26–27 Mobile Marketing* Malcolm Wong $960 $1,200 14–15 Neuromarketing Bootcamp — Activating the ‘Buy Mode’ in Customer’s Brain NEW! Tylus Lim $624 $780 15–16 15–16No-Cost & Low-Cost Marketing Techniques to Maximise Sales* Tylus Lim $384 $480 27 11Search Engine Optimisation (SEO) Marketing Training* Ivan Wong $960 $1,200 28–29Secrets of Email Marketing* Thomas Murrell $432 $540 21Social Media Advocacy Strategies* Ryan Lim $432 $540 6 2Social Media and Online PR Training* Richard Wong $960 $1,200 2–3 8–9Social Media Reputation & Crisis Management NEW! Richard Wong $480 $600 19 The Nuts & Bolts of Market Research* Alphonsus Tan $544 $680 1–2

Advanced Presentation Skills* Sharlyn Stafford $480 $600 30Amazing Sticky Presentations — Presenting Complex Information in Simple, Effective & Exciting Ways NEW!

Ang Tian Teck $624 $780 7–8 7–8

Better Grammar for Professional Business Communications* NEW! Valerie Valberg–Yeoh $624 $780 17–18 5–6Charts & Figures for Sharper Collaterals, Reports & Presentations* Michelle Lim $336 $420 8 14 Copywriting for Marketing Materials* Gael Lee $624 $780 12–13 2–3Creating Newsletters for Maximum Impact* Valerie Valberg–Yeoh $624 $780 14–15 30 Nov – 1 DecCross Cultural Communications* Shirley Han / Shradha Gang $384 $480 3 17Developing A Strategic PR Communications Plan* K Bhavani $624 $780 5–6Effective Crisis Management Communications Braema Mathi $432 $540 12 30Effective Presentation Skills* Shirley Han / Shradha Gang $704 $880 17–18 1–2 22–23 12–13 3–4Leading Effective Meetings* NEW! Michael Tan $384 $480 29 6Managing Media Relations* Braema Mathi $624 $780 21–22 17–18Mastering Corporate Communications* Braema Mathi $624 $780 20–21 12–13Negotiation Dynamics for Challenging Business Situations NEW! Dr Bob Foo $624 $780 24–25 2–3Perfecting the Media Pitch* NEW! K Bhavani $432 $540 19 23Speak with Confidence for Personal & Professional Success Stanis Benjamin / TR Sakthi $544 $680 15–16 14–15Stakeholder Relationship Management* Rowena Lim $544 $680 1–2 1–2The Crucial Role of Internal Communications for Business Success NEW! Rowena Lim $544 $680 27–28 29–30 Workplace Interpersonal Skills ENHANCED! Cecilia Sim $544 $680 27–28 26–27Writing for Publications* Gael Lee & Hart Lai $624 $780 3–4 17–18Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty* Gael Lee $336 $420 19 9 Writing Persuasive Email & Letters that Get Results* Valerie Valberg–Yeoh $624 $780 30–31 5–6

SALES

MARKETING

COMMUNICATIONS

PROGRAMME CALENDAR JUL – DEC 2015

FOR COURSE ENQUIRIES www.mis.org.sg/seminars seminars@mis.org.sg 6327 7588

51 Anson Road #03-53 Anson Centre Singapore 079904

COURSES TRAINER FEES JUL AUG SEP OCT NOV DECMIS

MEMBERNON–

MEMBER

Customer Centricity & Empathy — Winning Over the Empowered Customer James Suresh $384 $480 6

Design Thinking for Service Innovation & Ideation NEW! Alfred Tan & Ken Kwan $544 $680 23–24 1–2

Effective Telephone Techniques to Engage & Influence Customers* Ng Ping Ping / Charmain Hng $544 $680 8–9 1–2

Managing Customer Complaints & Feedback — Writing with Empathy & Tact* Michelle Lim $544 $680 4–5 3–4

Managing Difficult Customers* Samantha Sim $336 $420 8 7Service Recovery Strategies* Samantha Sim $336 $420 26 16

Event Marketing — Creating a B2B Experience that Attracts Attendees, Exhibitors & Sponsors NEW!

Sandy Cheung $624 $780 19–20

Executive Certificate in Event Management* University of Technology Sydney $2,185 $2,300 24–27

Planning & Managing Events* James Suresh $624 $780 15–16 17–18

Strategies of Event Marketing & Sponsorship* Sandy Cheung $336 $420 10 18

Building & Managing Budgets Effectively for the Business NEW! Dr Luuk van Breda $784 $980 27–28 19–20

Company Law for Business Managers* NEW! Prof Catherine Tay $432 $540 16

Contract Administration & Management* Prof Catherine Tay $784 $980 22–23 8–9

Contract Law for Non-Legal Professionals* Prof Catherine Tay $432 $540 9 2

Contract Law — Understanding the Concepts of a Contract* Prof Catherine Tay $704 $880 19–20 18–19

Costs & Costing for Effective Business Planning NEW! Chow Chan Kwan $544 $680 6–7 15–16

Creating a Winning Business Plan NEW! Dr Luuk van Breda $784 $980 24–25 23–24

Essential Techniques for Drafting & Vetting Tenancy Agreements NEW! David Shanmugam $432 $540 3 2

Essentials of Finance & Management Accounting for Non-Finance Professionals* NEW!

Chow Chan Kwan $544 $680 3–4 5–6

Financial Modeling for Marketing Decisions* Grace Chow $544 $680 3–4 3–4

Managing Procurement Contracts & Agreements NEW! David Shanmugam $432 $540 5 11

Practical Approach to Handling Debt Settlement & Recovery Issues NEW! David Shanmugam $432 $540 6

Strategic Financial Planning & Capital Budgeting* NEW! Chow Chan Kwan $544 $680 2–3 1–2

Strategic Legal Writing for Managers* NEW! Prof Catherine Tay $432 $540 7

Understanding Contract Interpretation & Drafting Standard Commercial Clauses*

Prof Catherine Tay $784 $980 13–14 12–13

Understanding Financial Statements & Annual Reports* NEW! Chow Chan Kwan $544 $680 3–4 7–8

Attract, Engage & Hire Job Seekers the Marketing Way NEW! Cecilia Sim $384 $480 26 18

Behavioural Interviewing Skills NEW! Cecilia Sim $384 $480 23 16

Developing Effective Training Needs Analysis (TNA)* Jim Livingstone $624 $780 9–10 12–13

Managing Difficult Colleagues & Situations at Work James Suresh $544 $680 17–18 18–19

Social Media Recruitment Strategies NEW! Martin Ross $384 $480 20 21

Strategic Human Capital Management — Reinventing HR from the Classroom to the Boardroom NEW!

Andrew Cheah $704 $880 3–4 18–19

Business Acumen Leadership for High-Potentials* NEW! Andrew Cheah $704 $880 17–18 10–11

Creative Problem-Solving for Decision-Making* ENHANCED! Raymond Thomas $624 $780 5–6 29–30

Critical Thinking Skills for Breakthrough Performance* ENHANCED! Raymond Thomas $784 $980 20–21 16–17

Design Thinking Masterclass for Innovative Business Leaders NEW! Alfred Tan & Ken Kwan $704 $880 13–14 12–13

Leading & Managing Project Teams NEW! Dr Luuk van Breda $784 $980 30–31 26–27

Mindfulness in Management NEW! John Chan & Low Siew Thiam $432 $540 6 3

New Managers, New Leaders Bootcamp* ENHANCED! Raymond Thomas $704 $880 1–2 10–11

Personal Leadership — Motivating Self & Others to Achieve Peak Performance*

Stanis Benjamin / TR Sakthi $624 $780 13–14 12-13

Confidence Boosting in 4Dimensions — Becoming the Powerful Person You Were Born to Be Elisabetta Franzoso $624 $780 31 Aug – 1 Sep 14–15

Cultivating Creative Thinking Habits NEW! Dr Luuk van Breda $784 $980 22–23

Design Thinking — A Creative Approach to Problem Solving* Christopher Long $544 $680 17–18 17–18

Design Thinking Leadership — Language & Habits for Success & Performance NEW!

Christopher Long $544 $680 20–21 19–20

Emotional Intelligence 2.0 — The Key to Improving Relationship, Work Performance and Success NEW! Sim Sen $480 $600 15 7

Managing Stress & Achieving Wellness James Suresh $544 $680 19–20 25–26

Powerful Listening from the Inside Out Elisabetta Franzoso $624 $780 5–6

Put Your Best Work Forward Everyday NEW! Tylus Lim $336 $420 22 15

Speed Thinking NEW! Dr Ken Hudson $480 $600 7

Time & Stress Management Samantha Sim $336 $420 5 9

SERVICE EXCELLENCE

EVENT MANAGEMENT

BUSINESS MANAGEMENT

HUMAN CAPITAL MANAGEMENT

LEADERSHIP

PERSONAL EFFECTIVENESS

* Approved for SDF funding. For employer-sponsored Singaporeans and PRs only. Visit www.skillsconnect.gov.sg or contact us for details.Companies can also enjoy 400% tax deductions and/or 60% cash payout under the Productivity and Innovation Credit (PIC) scheme.20% Discount for MIS Members! 5% Group Discount for 3 or more participants.Please note that all details are correct at the time of printing. Kindly refer to www.mis.org.sg/seminars or email us for the latest course schedule.

For detailed course outlines or to register, please visit www.mis.org.sg/seminars

Courses can be customised to meet your unique training needs.

* Approved for SDF funding. For employer-sponsored Singaporeans and PRs only.+ SMEs enjoy up to 85% funding! Visit www.skillsconnect.gov.sg or contact us for details.Enjoy 5% Group Discount when you register 3 or more participants!Upon completing each competency-based training programme, participants will be awarded a Statement of Attainment (SOA).

For detailed course outlines or to register, please visit www.mis.org.sg/seminars

COURSES LEVEL RESPONSIBILITIES JUL AUG SEP OCT NOV DEC

Writing Effective Business Proposals+* ENHANCED! 3Executives and Team Leads who

execute plans, policies and procedures1–2 1–2

Developing a Consumer Focused Marketing Message+*

4Managers who implement and monitor

organisational programmes and recommend solutions

27–28

Developing New Growth Opportunities to Drive Sales+* ENHANCED! 10–11 17–18

Effective Customer Acquisition & Retention Strategies+* 6–7 1–2

Essential Negotiation Skills+* ENHANCED! 20–21 19–20

BUSINESS MANAGEMENT WORKFORCE SKILLS QUALIFICATIONS (BM WSQ)

The Business Management Workforce Skills Qualifications (BM WSQ) framework aims to cultivate versatile “T-shaped” Professionals, Managers and Executives (PMEs) in Singapore with broad-based business skills.

ENHANCED TRAINING SUPPORT FOR SMEs!SMEs enjoy Higher Course Fee Funding (up to 85%) from WDA.For details, call us at 6327 7588 or visit www.wda.gov.sg

Up to 85% Funding

available!*

The Marketing Institute of Singapore (MIS) is proud to partner with Sheth Leadership Academy (SLA) to bring an exclusive series of Strategic Thought Leadership seminars for the first time in Singapore.

CULTIVATING THE NEXT GENERATION OF BUSINESS LEADERSAs a consultant to global corporations and national governments, Prof. Jagdish Sheth

separates the chaff of management trends from the wheat of genuine insights into

how organisations can grow and thrive in the face of constant challenges. As a thought

leader, he has made hundreds of presentations to business leaders, academic scholars,

and public policy-makers from around the world. His insights on marketing, global

competition, strategic thinking, geopolitics and emerging markets are considered

revolutionary. His timely advice aids business leaders and policymakers looking to develop long-term strategies for positioning for the future.

Prof. Sheth’s business insights are delivered through the Sheth Leadership Academy (SLA), with materials designed to drive immediate results through proven tools and

actionable practices.

Jointly organised by:

COURSES TRAINER FEES JUL AUG SEP OCT NOV DECMIS

MEMBERNON–

MEMBER

Corporate Innovation Management

Lillian L. Cheng $1,596 $1,680

10–11 7–8Leading Organisation with Passion & Purpose for Performance 17–18 10–11Strategic Modern Market Orientation in Customer Centricity 20–21 16–17 The New Paradigm of Marketing 13–14 5–6

STRATEGIC THOUGHT LEADERSHIP NEW!

“a renaissance thinker... in strategy, marketing, and leadership.”

— Philip Kotler

“the most original, creative, and insightful management thinker of our time.”

— Dr. Louis Stern

FOR COURSE ENQUIRIES

www.mis.org.sg/seminars seminars@mis.org.sg 6327 758851 Anson Road #03-53 Anson Centre Singapore 079904

3M Innovation Singapore Pte LtdAIA Singapore Pte LtdAng Mo Kio – Thye Hua Kwan HospitalArkema Pte LtdAsian Blending Pte LtdAttorney-General’s ChambersBank of Papua New GuineaBernama Malaysian National News AgencyBiomedical Sciences Institutes (A*STAR)Blu Inc Media Sdn BhdBrunei Methanol CompanyBrunel International S.E.A. Pte LtdCapitaMalls Asia LtdCEMEX - Solid Cement CorporationChangi Airport Group (S) Pte LtdChangi General HospitalChildren’s Cancer FoundationCitibank N.A.City Developments LtdCivil Aviation Authority of SingaporeCrimsonLogic Pte LtdDBS Bank LtdDeloitte & Touche LLPDeltek Systems PhilippinesDuke-NUS Graduate Medical School SingaporeECCO Singapore Pte LtdElaf Travel Tourism and HotelsEmbassy of the Kingdom of the NetherlandsF&N Foods Pte LtdFar East Hospitality Holdings Pte LtdFederal Ministry of Power — NigeriaFPT University VietnamFrasers Centrepoint LtdGE Healthcare Sdn BhdGemalto Pte LtdGenome Institute of SingaporeGivaudan Singapore Pte LtdGMF AeroAsiaHaw Par Healthcare LtdHisamitsu Pharmaceutical Co., Inc.HomeTeamNS

Hoppecke Asia Pacific Pte LtdInterContinental Hotels Group (Asia Pacific)International Enterprise SingaporeItalmatch Singapore Pte LtdJardine Lloyd Thompson AsiaJerudong Park Medical Centre Sdn BhdJTB Asia PacificJTC CorporationJurong Health ServicesKeppel DHCS Pte LtdKimberly-Clark Thailand LtdKoelnmesse Pte LtdKoh Brothers Building & Civil Engineering Contractor Pte LtdLam Soon Singapore Pte LtdLeica Camera Asia Pacific Pte LtdLim Kim Hai Electric Co (S) Pte LtdLuxasia Pte LtdM1 LimitedMacau New Technologies Incubator CentreMarina Bay Sands Pte LtdMead Johnson Nutrition (Asia Pacific)MediaCorp Pte LtdMediatropy Pte LtdMinistry of Communications and InformationMinistry of Social and Family DevelopmentMinistry of Trade and IndustryMitsubishi Electric Asia Pte LtdMy Private Chef Pte LtdNational Environment AgencyNational Skin Centre (S) Pte LtdNovartis Asia Pacific PharmaceuticalsNTUC Fairprice Co-operative LtdOCBC BankOracle CorporationPerkinElmer Singapore Pte LtdPhillips 66 International Trading Pte LtdPrudential Assurance Company SingaporePublic Service DivisionPuncak Niaga (M) Sdn BhdRaffles Institution

Razer (Asia Pacific) Pte LtdReebonz Pte LtdReignwood Holding Pte LtdRio Tinto Pte LtdRoyal Caribbean Cruises (Asia) Pte LtdSamsung Asia Pte LtdSamwoh Corporation Pte LtdSandvik South East Asia Pte LtdSanofi-Aventis Singapore Pte LtdSarawak Energy BerhadSBS Transit LtdSimmons (SEA) Pte LtdSingapore Chinese Chamber of Commerce & IndustrySingapore Kindness MovementSingapore Management UniversitySingapore Post LtdSingapore Press Holdings LtdSingapore Prison ServiceSingapore Symphonia Company LtdSingapore Technologies Dynamics Pte LtdSingapore Telecommunications LtdSingapore Tourism BoardSMRT Corporation LtdSony Electronics Asia Pacific Pte LtdSP Powergrid LtdSplash Interactive Pte LtdSt. Joseph’s Institution InternationalStarbucks Coffee Singapore Pte LtdState Courts SingaporeSumitomo Corporation Asia & Oceania Pte LtdT.Y. Lin International Pte LtdTemasek PolytechnicThermo Fisher Scientific Pte LtdUOL Group LimitedWatson’s Personal Care Stores Pte LtdWoh Hup Pte LtdWorld Scientific Publishing Co Pte LtdZimmer Pte LtdZodiac Aerospace Services Asia Pte Ltd

… and more!

“Up-to-date and interesting content with apt illustrations. Clear and concise explanation,

with relatable examples. Trainer is knowledgeable, precise and clear

in his presentation.”

Associate Director, Changi Airports

International

“Very dynamic and engaging trainer. In-depth step by step

approach that we can take back and implement. Great examples

used to illustrate common faults. The exercises helped us apply our

learning to real-life scenarios.”

Manager, Branding, Sentosa Development

Corporation

“Very comprehensive course with global insights, lots of

useful information and templates. Both trainers were able to illustrate

and articulate the in-depth of event management clearly through real-life experience. The course has

given me valuable insights into event management.”

Senior Officer, Singapore Tourism Board

“Actual case/scenario role play. Gaining insight of effective negotiation skills in

different situations, with real case negotiation tactics and scenarios

cited by trainer. Very effective and applicable to actual day

scenarios.”

Assistant Sales Manager, Mitsubishi Electric Asia

“Learning new strategies, changing mindsets. Tailored to

our course of work, with relevant B2B case studies and examples

which reinforce learning. Discussions & role plays were

relevant & helpful as it uncovers real situation scenarios &

helps us learn how to deal with these situations.”

Frasers Centrepoint Limited

“Extensive coverage of legal aspects in contract administration.

Very knowledgeable trainer, excellent delivery. Trainer was

very interactive and tried to tailor the principles/concepts to each

individual’s field of work.”

Vice President, SBS Transit Ltd

“Practical & engaging session. Lots of case studies/illustrations and practical examples shared

specific to our industry. Concise tips given to improve our

presentation skills. The trainer also pointed out shortcomings of the

presentation and gave useful advice right away.”

Siemens Medical Instruments Pte Ltd

“Subject matter expertise. Use of appropriate statistics and

case studies to illustrate latest digital trends and concepts.

The course gave good insights into measurement and analytics of digital marketing. A lot of practical examples, case studies, metrics, free online tools useful for this course

and definitely in our work.”

Digital Marketing Specialist, SAP Asia Pte Ltd