DEVELOPMENT OF AN ENTREPRENEURSHIP CURRICULUM FRAMEWORK AND

APPROACHES FOR GLOBAL COMPETITIVENESS

The Philippine Experience

Antonio M. Lopez, DBAMaria Luisa B. Gatchalian

Maria Cristina L.IbañezMona Liza Lee-Serrano

Background of the Entrepreneurship Program in the Philippines

• A recognition of the socio-economic need to develop, grow, and fuel the resources for economic sustainability.

• A discipline that allows and enables citizens to set-up business ventures, generate employment and productivity, create wealth for themselves and others, and sustain it ethically and responsibly.

Diagram 1: The 5 Building

Blocks

5. Institutional collaboration, partnerships, linkages, and

internalization

4. Relevant pedagogies, appropriate incubation models, competent

educators, and assessment beyond numbers

3. Differentiated entrepreneurship program, specialization, and niching

2. Policies, standards, and guidelines for BS Entrepreneurship

1. The course, teaching and learning needs, entrepreneurial competencies and outcomes

The 10 Entrepreneurial Competencies

1. Opportunity Seeking2. Moderate Risk-taking3. High demand for efficiency and quality4. Commitment to work contract5. Persistence6. Information Seeking7. Goal Setting8. Systematic Planning and Monitoring9. Persuasion and Networking10. Self-confidence

Commission on Higher Education Memorandum Order # 17 on BS Entrepreneurship

General Education Courses* 36 units

Business Core Courses 21 unitsThese courses consist of four important functions of business. A student of business and management has to have basic knowledge on these four function areas.

Entrepreneurship Core CoursesThese are the foundation courses of entrepreneurship curriculum. These courses lay down the fundamental concepts that every entrepreneurship student has to know in the field of business and management. HEIs should involve adjunct faculty who are entrepreneurs (under Section 13) Incubation Courses 21 units Non-Incubation Courses 39 units

Specialized/Elective Courses 15 unitsHEIs may enhance the curriculum by providing electives based on interest or specialities of its faculty. These may be used to specialize in certain types of business (Section 14)

Physical Education/National Service Training Program 8/6 units

TOTAL 146 units

The Philippines Experience: The Miriam College

Total Entrepreneurship and Business Experience

at Work

• On Creative Curriculum Innovation, Pedagogy, and Enriching Activities– Track /Specialization of the Entrepreneurship Program

• Culinary: American Hospitality Academy• Fashion Illustration: Center for Fashion Institute of the Philippines• Product Development: Philippine Trade Training Center

• Actual Setting-Up of Business Venture; Business Laboratory as Practicum Venue– “ Students Learn Business By Doing Business”– Laboratories:

• Café Entrep• Souvenir Shop• Internet Research Center• CBEA Bookstore

• The Co-curricular Organization: The Society of Junior Entrepreneurs (SJE) for student development, poverty alleviation, and community development

• Collaboration, Partnership, Linkages, Internalization

• Entrep Corner, a partnership with Robinsons Land Corporation• University of Delaware Partnership• Membership to the Young Entrepreneurs Society of the

Philippines• Participation to the Junior Achievers of the Philippines, Inc.

Experiential Learning* Mentoring * Product Screening * Market Research and Testing * Product Exhibitions (Bazaars, ENTREPCORNER) * Competitive Excellence (COMEX) *

Business Laboratories (Café’ Entrep, Internet Research Center, CBEA Bookstore) * Industry Research * Process of Business Registration * Local and International Business Competitions * Local and International Seminars/Conferences

* Year-end Simulation * Immersion/Interaction with Partner Institution both local and international * Business Presentation *Membership to Organizations (SJE, JAPI, YES, AIESEC) * Exposure Trips * Interviews

A Global Entrepreneurial Environment

BS Entrepreneurship Curriculum Components

Developing the Entrepreneurial Mind-set, Attitude, Behavior,

and SkillsET 101: Entrepreneurship Principles and PracticeET 102/103: Enterprise PlanningET 104: Costing and Pricing PolicyET 106/107: Entrep-on-LineET 109: Philippine Business Environment EthicsET 110: Business Policy*With Course Tracking on:1. Culinary Arts : ET 118 A/B; ET 119 A/B2. Fashion Illustration: ET 120A/B; ET 121A/B3. Product Design and Development: ET 122A/B; ET 123A/B*With Options to Choose Specialized Courses ET 111: Events ManagementET 112: Marketing CommunicationET 113: Family Business ManagementET 114: FranchisingET 115: Multi-level MarketingET 116: Industrial DesignET 117: International Business

Building the Management Skills for Business Development and

Implementation

MG 101: Principles of Management and OrganizationMG 102: Marketing ManagementBL 101: Business LawM 106: Business StatisticsECO 102: Macroeconomics with LRT ECO 103: MicroeconomicsTAX 101: TaxationAC 101/102: Accounting PrinciplesMG 104: Human Resource ManagementMG 105: Production and Operations ManagementMG 103: Financial Management

Starting-up and Implementing the Entrepreneurial Venture

ET 105: Enterprise Development and ManagementET 108A/B: Business Practicum

A Competent Entrepreneurship GraduateOpportunity Seeking * Moderate risk-taking* High demand for efficiency and quality * Commitment to work contract * Persistence * Information Seeking

* Goal Setting * Systematic Planning and Monitoring * Persuasion and Networking * Self-confidence

Miriam College Core Values(Truth, Justice, Peace, and Integrity of Creation)

“Entrepreneurship is living a few years of your life like most people won’t , so that you can spend the rest of your life like most people can’t”

- Anonymous