Devising AnEfficient Sales ProcessFor B2B Entrepreneur

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Ingredients of an effective sales process1

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Efficiency of your sales operation depends on how well does the sales team

understands the customer & target audience. Hence, devising the sales process

invloves the following steps:

Critically Identify Your Target Audience

Product or Service Mapping to Target Audience

Dividing Your Customer Into Sub-Segments

Develop Targeted Marketing Collaterals

Develop Marketing Funnel

Create Stage Specific Direct Marketing Mailer Campaign

Socialise With Your Customers

Conduct Pre-Launch Test Campaigns & Finalize it

Closing The Sales Deal

Identify Your Target & Map Them2

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Critically Identify Your Target Audience

Identify the point of sales for your kind of product or service.

Idenitify the most nearest use of your product or service and the most distant use.

Find the key decision makers & the influencers in your domain.

Product or Service Mapping to Target Audience

Describe product or service & its feautres, usability in the most broadest possible way.

Match features of the product or service to multiple pain points of your target

audience.

Develop Customer Sub-Segments & Marketing Collaterals For Them 3

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Dividing Your Customer Into Sub-Segments

After making a good research on your customers & about their likes - dislikes, it is

important to further categorise your customers into further smalled groups.

This will aid in creating customized sales campaign.

Product or Service Mapping to Target Audience

Create pesentations, case studies, white-papers, articles, engagement models, trial

reports, pricing charts & business tools to help nurture your customer acquisition

process.

Develop Marketing Funnel & Support Each Stage

4

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Develop Marketing Funnel to Track Your Customers’ Engagement & Interest

Stages

Track your customer acquisition in various stages:

- Attract

- Engage

- Nurture

- Convert

Devel Targeted Support To Help The Customer To Next Stage

Everytime a stage of interaction is completed, an automated mail confirming the

sucess should be notified to the customer

The customer can be supported with various marketing material & sales call to help

the customer move to the next stage in our acquisition funnel.

Socialise With Your Customer5

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Engage With Your Customer On Various Social Channels

Connect both as a brand as well as personally

Promote your social media pages, activities & competitions to attract & engage your

clients.

Connect with your personally to maintain one to one interaction & solve their

problems, queries personally.

Use tools like Discover.ly to find any social link to an email id.

Sales Campaign Pre-Launch & Closing Sales6

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Conduct Pre-Launch Test Campaigns & Finalize it

Take a sample group & conduct your sales campaign.

Check for white-spaces & make the necessary refinements

Conduct 2nd test campaign & then finalize the process

Ensure convinience to customer at each step.

Close The Deal

Ensure transparency at each step

Provide the T&C, make sure that your customer are clear with the T&C.

Handover a surprise gift to make the experience just awesome.

Take references from your cleints to increase your client base.

Thank You For Viewing The Presentation

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Helping Small Businesses Grow…