df14 partner session guide

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Partner Session Guide Dreamforce 2014 Updated: Sept. 15, 2014 There are 1,400+ expert-led sessions at Dreamforce '14. To make things easier for you, we have created these session recommendations by roles and topics. Things to keep in mind: :: Use Agenda Builder in the Dreamforce App (Success Community) to reserve your sessions :: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early :: Continue to check this guide at http://p.force.com/df14sessions as we add new sessions :: This list is subject to change at any time, see Agenda Builder for session details :: Some sessions will be listed multiple times, as they relate to multiple roles or topics :: Review the Dreamforce for Partners page (Partner Community) http://p.force.com/dreamforce :: After Dreamforce, this same guide will be updated with the replay from each session :: Some replays will not be available for technical or proprietary reasons Keynotes and Featured Programs Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem Dreamforce 2014 Opening Film Keynote with Marc Benioff, Chairman & CEO, salesforce.com, & Special Guests Hillary Rodham Clinton (Recording not available) Laura Andreesen Tony Robbins (Recording not available) Fireside Chat with Marc Benioff and Tony Prophet A Conversation with Marc Andreessen Community Cloud Keynote Sales Cloud Keynote Salesforce Wave: Analytics Cloud Keynote Service Cloud Keynote Marketing Cloud Keynote Salesforce Platform Keynote Salesforce1 Mobile Keynote Data.com Keynote Developer Keynote Small & Medium Business Keynote Age of the Customer with George Colony: Innovation Keynote Democratizing Philanthropy: Technology, Innovation, & Giving Al Gore: Reimagine. Everything. Neil Young: Reimagine. Everything. Arianna Huffington: Reimagine. Everything. Eckhart Tolle & Arianna Huffington: Reimagine. Everything. Q&A Session with Marc & Parker Updated: Sept. 15, 2014 Updated: October 29, 2014 Consulting Partners (SI) These sessions are highly recommended for all consulting partners. All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem All Partners: Welcome to the Partner Community: Success Through Collaboration! SI Session: Cloud Academy: Planning for Success as an SI Partner (On-boarding) SI Session: Dude, Where’s My Leads? Tour the New Partner Community SI Session: New Program Changes for Consulting Partners: Take Your Practice to the Next Level!

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DF14 Partner Session Guide (Updated Oct. 8, 2014)

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Page 1: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

There are 1,400+ expert-led sessions at Dreamforce '14. To make things easier for you, we have created these

session recommendations by roles and topics. Things to keep in mind:

:: Use Agenda Builder in the Dreamforce App (Success Community) to reserve your sessions

:: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early

:: Continue to check this guide at http://p.force.com/df14sessions as we add new sessions

:: This list is subject to change at any time, see Agenda Builder for session details

:: Some sessions will be listed multiple times, as they relate to multiple roles or topics

:: Review the Dreamforce for Partners page (Partner Community) – http://p.force.com/dreamforce

:: After Dreamforce, this same guide will be updated with the replay from each session

:: Some replays will not be available for technical or proprietary reasons

Keynotes and Featured Programs

Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem

Dreamforce 2014 Opening Film

Keynote with Marc Benioff, Chairman & CEO, salesforce.com, & Special Guests

Hillary Rodham Clinton (Recording not available)

Laura Andreesen

Tony Robbins (Recording not available)

Fireside Chat with Marc Benioff and Tony Prophet

A Conversation with Marc Andreessen

Community Cloud Keynote

Sales Cloud Keynote

Salesforce Wave: Analytics Cloud Keynote

Service Cloud Keynote

Marketing Cloud Keynote

Salesforce Platform Keynote

Salesforce1 Mobile Keynote

Data.com Keynote

Developer Keynote

Small & Medium Business Keynote

Age of the Customer with George Colony: Innovation Keynote

Democratizing Philanthropy: Technology, Innovation, & Giving

Al Gore: Reimagine. Everything.

Neil Young: Reimagine. Everything.

Arianna Huffington: Reimagine. Everything.

Eckhart Tolle & Arianna Huffington: Reimagine. Everything.

Q&A Session with Marc & Parker

Updated: Sept. 15, 2014 Updated: October 29, 2014

Consulting Partners (SI)

These sessions are highly recommended for all consulting partners.

All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem

All Partners: Welcome to the Partner Community: Success Through Collaboration!

SI Session: Cloud Academy: Planning for Success as an SI Partner (On-boarding)

SI Session: Dude, Where’s My Leads? Tour the New Partner Community

SI Session: New Program Changes for Consulting Partners: Take Your Practice to the Next Level!

Page 2: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

App Vendors (ISV)

These sessions are recommended for all ISV and Channel partners, as well as Entrepreneurs looking to build their app

and their business with salesforce.com.

All Partners: Salesforce Partner Keynote: Lead and Innovate in the #1 Cloud Ecosystem

All Partners: Welcome to the Partner Community: Success Through Collaboration!

Salesforce Platform Keynote

Developer Keynote

ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps

ISV Session: APP Academy: Plan for Success as an App Vendor

ISV Session: APP Academy: Build Your First App

ISV Session: APP Academy: Distribute Your App Through Automation

ISV Session: APP Academy: Market - AppExchange Marketing Playbook

ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns

ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers

ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)

ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)

ISV Session: APP Academy: Support Your Customers for Commercial Success

ISV Session: Automating the Impossible: End-to-End Team Development for ISVs

ISV Session: Building Scale Into Your ISV App

ISV Session: Design Patterns Every ISV Needs to Know

ISV Session: Emerging Technologies: Lightning Components for ISVs

ISV Session: Emerging Technologies: Heroku for ISVs

ISV Session: Emerging Verticals: Travel & Hospitality for Partners

ISV Session: Escalate Your Support with Free Desk.com for Partners

ISV Session: Partners Share Salesforce1 Mobile App Strategies

ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App

ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App

ISV Session: Getting Your App to Market Faster with a PDO

ISV Session: From Idea to AppExchange Success in 18 Weeks

ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth

ISV Session: ISV Roadmap: Meet the PMs

ISV Session: ISV Tech Talk: Channel Order App

ISV Session: ISV Tech Talk: Environment Hub

ISV Session: ISV Tech Talk: License Management App

ISV Session: ISV Tech Talk: Partner Business Org

ISV Session: ISV Tech Talk: Push Upgrades

ISV Session: ISV Tech Talk: Subscriber Support

ISV Session: ISV Tech Talk: Trialforce

Consulting Partners (SI) - Continued

All Partners: Maximizing Your Partner Success Plan

All Partners: Partner Premier Success – Best Practices for Solving Platform Issues

All Partners: Escalate Your Support with Free Desk.com for Partners

PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce

PUG: Using Customer Success to Grow Customer Lifetime Value (LTV)

PUG: From Consulting Partner to App Vendor

Page 3: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Technical (ISV Sessions)

These sessions include programs developed and delivered by our Technical Evangelists (and partners), our developer

community, and our Salesforce University team (Hands-On Training). They are intended for product managers,

technical architects, and developers (most are intermediate level).

ISV Session: An ISVs Guide to Building Creative, Next-Gen Apps

ISV Session: APP Academy: Build Your First App

ISV Session: APP Academy: Distribute Your App Through Automation

ISV Session: APP Academy: Support Your Customers for Commercial Success

ISV Session: Automating the Impossible: End-to-End Team Development for ISVs

ISV Session: Building Scale Into Your ISV App

ISV Session: Design Patterns Every ISV Needs to Know

ISV Session: Emerging Technologies: Lightning Components for ISVs

ISV Session: Emerging Technologies: Heroku for ISVs

ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App

ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App

ISV Session: ISV Roadmap: Meet the PMs

ISV Session: ISV Tech Talk: Channel Order App

ISV Session: ISV Tech Talk: Environment Hub

ISV Session: ISV Tech Talk: License Management App

ISV Session: ISV Tech Talk: Partner Business Org

ISV Session: ISV Tech Talk: Push Upgrades

ISV Session: ISV Tech Talk: Subscriber Support

ISV Session: ISV Tech Talk: Trialforce

ISV Session: ISV Tech Talk: Usage Metrics

ISV Session: Lean Product Management for ISVs

ISV Session: Reusable Build Scripts for Managed Package Development

ISV Session: Security Review: An Insider's Guide to Building Secure Apps

ISV Session: Starting a Successful ISV Business with Salesforce

App Vendors (ISV) - Continued

ISV Session: ISV Tech Talk: Usage Metrics

ISV Session: Lean Product Management for ISVs

ISV Session: Product Marketing, the Salesforce Way

ISV Session: Reusable Build Scripts for Managed Package Development

ISV Session: Security Review: An Insider's Guide to Building Secure Apps

ISV Session: Starting a Successful ISV Business with Salesforce

All Partners: Maximizing Your Partner Success Plan

All Partners: Partner Premier Success – Best Practices for Solving Platform Issues

All Partners: Escalate Your Support with Free Desk.com for Partners

Page 4: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Technical (Developer Sessions)

Developer: A Deep Dive into Debugging Applications on the Salesforce1 Platform

Developer: A Developer's Guide to Heroku Connect

Developer: Add Big Data Analytics to Your Salesforce App Using Heroku

Developer: Advanced Development using Apex Design Patterns

Developer: Apex Design Patterns and the Internet of Things

Developer: Asynchronous Enterprise Integration Patterns

Developer: Build Consumer-Facing Apps with Heroku Connect

Developer: Build Your Own Platform on Force.com

Developer: Build, Deploy, and Scale Internet of Connected Products Apps

Developer: Building End To End Lightning Apps

Developer: Building Secure Mobile Apps

Developer: Building Visualforce Pages with AngularJS and JavaScript Remote Objects

Developer: Catch Bugs Early with Apex Diagnostic Code

Developer: Cinnamon - The Next Generation Integration Testing Tool for Salesforce

Developer: Clicks or Code: When to use Configuration or Custom Development

Developer: Connected Apps: Canvas on the Salesforce1 Platform

Developer: Control Your World Using the Salesforce1 Platform (IoT)

Developer: Designing for the Salesforce Platform - A UX Workshop

Developer: ExactTarget 101: Everything You Need to Know in 40 Minutes or Less

Developer: Extending Salesforce Wear with Google Glass & the IoT

Developer: How Salesforce Does Agile

Developer: Intro to Salesforce1 Development with Visualforce

Developer: Introduction to Apex Triggers

Developer: Introduction to Data.com APIs

Developer: Introduction to Force.com

Developer: Introduction to Force.com Canvas Apps

Developer: Introduction to the Salesforce1 Reporting API

Developer: Introduction to the Salesforce1 Platform

Developer: Introduction to Visualforce

Developer: Managing Application Security in the Mobile First Era

Developer: OpenID Connect and Single Sign-On for Beginners

Developer: Parker Harris's True to the Core: What?s Next for Our Core Products

Developer: Publishing Your First Paid App on AppExchange: The Inside Scoop

Developer: Salesforce Certification: A Developer Journey

Developer: Seamless Authentication with Force.com Canvas

Developer: Team Development on Force.com

Developer: The Apex 10 Commandments

Developer: The Salesforce Developer Keynote

Developer: Understanding Native, Hybrid, and Web Mobile Architectures

Page 5: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Salesforce on Salesforce (SoS)

The Salesforce on Salesforce (SoS) Track presents an exclusive behind-the-scenes glimpse into how Salesforce

manages its own technologies and business processes. As a partner, you are encouraged to learn and adopt many of

these best practices to increase success with your own business.

SoS: Cross the Finish Line: An Ironman Strategy for Driving Adoption Through Training

SoS: Data Center Information Management with the Salesforce1 Platform

SoS: Disaster Recovery Testing

SoS: External Network Monitoring and ThousandEyes Visibility

SoS: From Ideas to Action: Developing A Business Innovation Blueprint

SoS: High Availability and Business Continuity Roadmap

SoS: How the @asksalesforce Does Social in the Cloud

SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales

SoS: How Salesforce Drives Mobile Productivity in Sales

SoS: How Salesforce Runs Its Renewals Business in Salesforce

SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams

SoS: How Salesforce Uses It's Products to Transform Financial Processes

SoS: How Salesforce Uses the Service Cloud

SoS: How the Salesforce Foundation Uses Salesforce for Good

SoS: How the Salesforce Social Team Uses Marketing Cloud

SoS: How to Build Your Own Sales Reference Deal Support Desk

SoS: Infrastructure Performance Management

SoS: Keep Your Talent: How to Use Technology and Culture to Attract Great People

SoS: Keynote: Transforming Customer Success in the Cloud

SoS: Making it Count: The Art of the Sales Call

SoS: Managing Your Training Program on Salesforce

SoS: Onboarding: Inspire, Motivate, and Engage in the First 90 Days

SoS: Plug the Leak: Retain Customers with a Mobile Escalation Management Program

SoS: Salesforce Secrets for Sales Mastery

SoS: Storytelling: How Salesforce Uses Customer Stories to Teach, Market, & Sell

SoS: Tailor the Message: Customer Profiling Made Easy

SoS: The Art and Science of Forecasting

SoS: The Keys to Customer Success

Page 6: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Sales

These sessions include partner-specific sales tips & techniques, salesforce.com Sales Cloud best practices, highlights

from our Partner User Groups, and insights from our Entrepreneur sessions.

ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)

ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)

SI Session: Dude, Where’s My Leads? Tour the New Partner Community

Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals

SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets

Sales Cloud: Keynote

Sales Cloud: Boost Sales with the World's Leading Sales Performance Solution

Sales Cloud: Coaching is Winning: Sales Performance with Work.com

Sales Cloud: Desperately Seeking Sales Talent: Uncover the Experts in Your Company

Sales Cloud: Drive Deep Salesforce Utilization with a Comprehensive Adoption Strategy

Sales Cloud: Driving Revenue by Standardizing Your Sales Processes

Sales Cloud: Driving Sales Acceleration through a Global Salesforce Center of Excellence

Sales Cloud: Fastest Path to Pipeline - Best Practices for Inside Sales Teams

Sales Cloud: Getting Leads into the Right Hands: Skills-Based Routing for Sales

Sales Cloud: Grow Your Business - Best Practices to Drive Adoption and Success

Sales Cloud: How Salesforce Does Account Planning to Close More Deals

Sales Cloud: How Salesforce Drives Mobile Productivity in Sales

Sales Cloud: How to Capture Channel Revenue Using Partner Communities

Sales Cloud: How to Drive Business Performance Using Role-Based Dashboards

Sales Cloud: How to Make Your Road Warriors More Productive

Sales Cloud: How to Save $1,000,000

Sales Cloud: How to Use Salesforce CRM Metrics to Drive Sales Performance

Sales Cloud: Prospecting Best Practices

Sales Cloud: Sales Summit – How Challengers Create Customer Consensus: Nick Toman, CEB

Sales Cloud: Sales Summit - Maximizing Sales Performance: Tony Robbins & Walter Rogers

Sales Cloud: Sales Summit - MegaTrends: Shaping the Future of Sales: McKinsey

Sales Cloud: Sales Summit -5 Strategies Sales Leaders Use for Results: Mark Hunter & Jill Rowley

Sales Cloud: Sales Summit -The Top-line in Sales Leadership: Accenture, HP, MHI, TAS & TriNet

Sales Cloud: The Salesforce Sales Playbook

Sales Cloud: Tips and Tricks for Effective Team Selling

Sales Cloud: Top 10 Adoption Tips for Small Business Success

Sales Cloud: Transform Your Small Business with Salesforce

SoS: How Salesforce Uses Chatter: 10 Ways to Help You Stay on Top of Sales

SoS: How Salesforce Drives Mobile Productivity in Sales

SoS: How Salesforce Runs Its Renewals Business in Salesforce

SoS: How Salesforce Trains Its Fast-Moving Small Business Sales Teams

Page 7: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Marketing

These sessions include specific marketing tips & techniques, ExactTarget Marketing Cloud best practices, and

highlights from our Partner User Groups.

ISV Session: APP Academy: Market - AppExchange Marketing Playbook

ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns

ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers

PUG: Bridging the Gap: Sales & Marketing Leadership Panel

PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips

PUG: How to Optimize Your AppExchange Listing

Marketing Cloud: Keynote

Marketing: Achieving ROI from Predictive Content Across the Customer Journey

Marketing: Building a Personal Brand on Social Media

Marketing: Competitive Intelligence with the ExactTarget Marketing Cloud

Marketing: Email - How to Take Your Email Strategy to the Next Level

Marketing: Event Marketers: Are You Getting the Credit You Deserve? Learn How to Measure

Marketing: Five Ways to Build a Global Content Marketing Team

Marketing: Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web

Marketing: How Online Reviews Help Marketers Channel the Power of the Crowd

Marketing: How Salesforce Uses the Marketing Cloud

Marketing: Introduction to Email: Your Most Trusted Resource

Marketing: Introduction to Journey Builder: Get Started with 1:1 Customer Journeys

Marketing: Journey Builder: Manage Every Interaction Across the Customer Journey

Marketing: Marketing Strategies Through the Sales & Service Clouds

Marketing: Next Generation Social Publishing and Engagement

Marketing: Salesforce for Marketers

Marketing: Social Marketing: From Getting Started to Executing at Scale

Marketing: The Basics of B2B Social Media

Marketing: The ExactTarget Marketing Cloud Product Keynote

Marketing: Triple Your Revenue with a Dedicated Sales Development Team

Marketing: Using Email and Ads Together to Power Customer Journeys

Online Marketing: 10 Best Practices to Manage Digital Marketing Technology and Innovation

Online Marketing: Brand Marketing in the Digital Age

Online Marketing: Digital Optimization: Changing the world one test at a time.

Online Marketing: Drive Record Attendance to Your Next Event With Email Marketing

Online Marketing: Everything Small Businesses Should Know About B2B Online Marketing

Online Marketing: Global Online Lead Generation

Online Marketing: Marketing with Infographics for Fun and Profit

Online Marketing: Tips to Fueling B2B Online Advertising Campaigns with Marketing Automation

Page 8: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Partner User Groups (Community-driven sessions)

Based upon a Partner Call for Presentations this past summer, we selected the top partner presentations to provide

you with insights, strategies, tips, and best practices directly from our partner community. These sessions were

created BY partners, FOR partners. Many of these sessions are being produced in collaboration with Partner User

Groups located around the world. Learn more about Partner User Groups at http://p.force.com/PUG.

PUG: 5 Key Strategies for Running Your Consulting Practice on Salesforce

PUG: 5 Ways to Improve Your Managed Package Install Experience

PUG: A Founder's Journey to Success with Force.com

PUG: Best of Both Worlds: Build Native OEM Apps with Force.com + Heroku

PUG: Blueprint of a Killer AppExchange App

PUG: Bridging the Gap: Sales & Marketing Leadership Panel

PUG: Build Better Mobile Apps: UX & Testing Best Practices

PUG: Continuous Integration for Salesforce ISVs

PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before

PUG: Effective Mobile Business Strategies with Salesforce

PUG: Generic Package Extension Architecture for Salesforce Partners

PUG: How the Best Marketers Use Salesforce: The Top 3 Insider Tips

PUG: How to Optimize Your AppExchange Listing

PUG: Leveraging the AppExchange Channel: How to be a Successful Partner

PUG: Mobile Design Patterns and Considerations for Salesforce

PUG: Moving from Native to Mobile: The Development Journey

PUG: Partner User Groups @Dreamforce

PUG: Secrets Revealed: Pass Your AppExchange Security Review

PUG: Supercharge Your License Management

PUG: Think Mobile with Your Product Strategy

PUG: Using Customer Success to Grow Customer Lifetime Value (LTV)

PUG: Vertical Market Strategy: How nCino Empowers Bank Employees to Bring the Branch

PUG: From Consulting Partner to App Vendor

Page 9: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

APP Academy (ISV) & Cloud Academy (SI) – On-boarding sessions

APP Academy (where APP = AppExchange Partner Program) is a program designed for ISV and channel partners

that walks you through all of the major phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you

build both your app and your business. Taken in the order listed, these sessions represent the full APP Academy

program. They are scheduled so that partners can take each session in order. Learn more about the APP Academy

(Online) at http://p.force.com/appacademy

Cloud Academy is a new on-boarding program specifically for consulting partners (SIs) to learn how to partner with the

Salesforce Partner Program and build your practice. The program focuses on five phases for success: Plan, Build,

Market, Sell, and Support).

These training programs are highly recommended for new partners (by any role) or anyone who wants a refresher on

Salesforce Partner Program best practices. The recommended sessions below represent core content that we deliver

during live and virtual Academy programs, as well as other sessions to supplement your training.

ISV Session: APP Academy: Plan for Success as an App Vendor

ISV Session: APP Academy: Build Your First App

ISV Session: APP Academy: Distribute Your App Through Automation

ISV Session: APP Academy: Market - AppExchange Marketing Playbook

ISV Session: APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns

ISV Session: APP Academy: Market - All About Demand! Tips from Four Top Marketers

ISV Session: APP Academy: Sell - Prepare For Success (Part 1 of 2)

ISV Session: APP Academy: Sell - Drive Success (Part 2 of 2)

ISV Session: APP Academy: Support Your Customers for Commercial Success

SI Session: Cloud Academy: Planning for Success as an SI Partner

Page 10: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Entrepreneurs

Thinking about starting your own business? These sessions can start you on the right track, covering important areas

like funding, strategy, growth, business development, and startup success factors. Many of these sessions will be

delivered in various theaters around campus, including the Partner Community Theater in Westin Market St.

ISV Session: Starting a Successful ISV Business with Salesforce

ISV Session: Lean Product Management for ISVs

ISV Session: Getting Your App to Market Faster with a PDO

ISV Session: From Idea to AppExchange Success in 18 Weeks

ISV Session: Funding Options for ISVs: Rapid Funding for Rapid Growth

PUG: A Founder's Journey to Success with Force.com

PUG: Angular, Bootstrap, Salesforce1: Oh My!

PUG: Bringing Value with the Salesforce1 Wearables API

PUG: Creating New Verticals - To Boldly Go Where No One Has Gone Before

PUG: From Consulting Partner to App Vendor

PUG: Heroku + Salesforce = Partner Success

PUG: Lookout! Pitfalls to Avoid when Forming Your Startup

PUG=Partner User Group

Founders Forum at Dreamforce

Entrepreneurs: Beyond Friends and Family - An Entrepreneur’s Guide to Funding Your Startup

Entrepreneurs: How to Benchmark Your Enterprise Startup

Entrepreneurs: Innovate: How to Build and Dominate a New Business Category

Entrepreneurs: Investing in Enterprise Startups - A Seed Investor's Perspective

Entrepreneurs: Meet the Catalysts - Observations From The Best in Enterprise Accelerators

Entrepreneurs: Predictable Revenue: How To Crush Your Sales Goals

Entrepreneurs: Product/Market Fit - The Importance of Getting it Right

Entrepreneurs: Tech Entrepreneurs Survival Guide - The Best of SaaStr

Entrepreneurs: A Funding Story: The New Cloud Funding Model for Enterprise Apps

SMB: After the IPO: Lessons from Successful Executives

SMB: From Idea to Acquisition: Positioning Yourself for Exit

SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up

SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People

Learn more about this program at http://p.force.com/foundersforum

Entrepreneurs DF 2014: https://developer.salesforce.com/blogs/isv/2014/09/startups-dreamforce.html

Page 11: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Entrepreneurs (Small to Medium-sized Business – SMB)

SMB: 20/20 Vision For Your Business: Knowing What to Measure and How

SMB: 4 in 40: Four SMB Customers Share Their Sales Success Secrets

SMB: A One-Stop Shop for SMBs to Manage Their Entire Business

SMB: A Sneak Peek at Pardot's New Features and Future Roadmap

SMB: Accelerating Success by Selecting the Right Salesforce Partner

SMB: After the IPO: Lessons from Successful Executives

SMB: Build Your Army of One: Using Marketing Automation with Limited Resources

SMB: Desk.com 101: Out-of-the-Box and Up & Running with Support

SMB: Desk.com Business Insights: It's About Value, Not Costs

SMB: Disruptive Startups: How Innovative Leaders Are Shaking Up Industries

SMB: Enhance Your Customer's Experience with Customer Communities

SMB: Five Reasons Lead Nurturing Isn't Just for Marketers

SMB: Five Ways to Use Chatter to Accelerate Small Business Success

SMB: From Idea to Acquisition: Positioning Yourself for Exit

SMB: GROW FAST OR DIE! From Idea to IPO: Fund and Grow Your Start Up

SMB: Grow Baby Grow: Using Salesforce to Fuel Small Business Growth

SMB: How Leadership Helps Move Adoption Forward

SMB: How to Create an Amazing Customer Experience

SMB: How to Dominate Twitter and Facebook for Social Customer Service

SMB: Increase Adoption by Establishing a Clear Vision for Success

SMB: Make Your Business Scale & Grow Faster with Automation

SMB: Overcoming the Top 3 SMB Challenges with Marketing Automation

SMB: Reaching New Audiences with Content that Can Go Viral

SMB: Scaling Culture: Ways to Attract, Hire, and Retain the Right People

SMB: Small and Medium Business Keynote

SMB: The Future of SMB Advertising

SMB: Tips on How To Keep Your Customers Loyal

SMB: Transforming Small Business with Mobile

Page 12: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Mobile

These sessions are recommended for all partners looking to learn more about developing mobile into their applications.

ISV Session: ISV Beginner's Guide to Building a Salesforce1 Mobile App

ISV Session: ISV Advanced Guide to Building a Salesforce1 Mobile App

ISV Session: Partners Share Salesforce1 Mobile App Strategies

PUG: Build Better Mobile Apps: UX & Testing Best Practices

PUG: Effective Mobile Business Strategies with Salesforce

PUG: Mobile Design Patterns and Considerations for Salesforce

PUG: Moving from Native to Mobile: The Development Journey

PUG: Think Mobile with Your Product Strategy

Developer: Mobile Academy Day 1: The Power of Custom Mobile Apps in Salesforce1

Developer: Mobile Academy Day 2: Identifying Your Mobile MVP (Minimum Viable Product)

Developer: Mobile Academy Day 3: Building for Mobile with Mobile Services and SDK

AppExchange: Mobile Warehouse Management Using Rootstock

Developer: Adding Push Notification to Salesforce Mobile Apps

Developer: Automated Testing for Salesforce1 Mobile Apps Using the Appium Framework

Developer: Building Beautiful Apps With the Salesforce1 Mobile SDK

Developer: Building Secure Mobile Apps

Developer: Design Data User Experiences on Mobile and Desktop

Developer: Implementing Single Sign-On in Mobile Applications with Salesforce Identity

Developer: In Spanish: Intro to Building Salesforce1 Mobile Apps

Developer: Location-aware Mobile Apps with Chatter & iBeacon

Developer: Making Machines Talk with Salesforce1 Mobile

Developer: Rapid Mobile Development with Salesforce1, Ionic, and Bootstrap-SF1

Developer: Salesforce1 Mobile Keynote

Developer: Salesforce1 Mobile App Roadmap: What's on Tap

Developer: Understanding Native, Hybrid, and Web Mobile Architectures

Developer: Workshop 130: Salesforce1 Mobile App

Page 13: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

AppExchange (Customer-facing Sessions)

AppExchange is the trusted cloud computing marketplace. These sessions are customer-facing and feature partner

apps. Customers learn how to extend their own business functionality quickly and efficiently by simply installing and

customizing partner apps. As partners, you can bring greater visibility to AppExchange and to the partner app

ecosystem by referring your own customers to these programs. Learn more at http://www.appexchange.com.

AppExchange for Everyone: 10 Amazing Free Apps You Can't Miss

AppExchange for Everyone: 5 Apps That Make a Huge Difference

AppExchange for Experts: Become an Admin Black Belt

AppExchange for Financial Services: Financial Services App Evolution

AppExchange for Government: Frictionless Technology

AppExchange for Healthcare: Better Care Through Better Engagement

AppExchange for Life Sciences: Where Cloud Meets Compliance

AppExchange for Manufacturing: Managing Risk In Today's Global Supply Chains

AppExchange for Marketing: Supercharge Marketing Impact with Apps

AppExchange for Sales: Apps to Help Your Sales Soar

AppExchange for Salesforce1 Mobile: Productivity on the Road

AppExchange for Service: Wow With Customer Service Apps

AppExchange: Demystifying Complex Pricing with Super Trump

AppExchange: From Open Source to Force.com

AppExchange: Manual Makeover - How Business Process Automation Saves the Day

AppExchange: MapAnything Customer Story

AppExchange: Mobile Warehouse Management Using Rootstock

AppExchange: Predictive Lead Scoring for Sales and Marketing with Fliptop

AppExchange: Terafina Shaping Financial Services

AppExchange: Turbo Charge Admin Productivity with Panaya ChangeGuru

Page 14: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Emerging Trends

Keynote Sessions

Emerging: Emerging Trends: Keynote and Panel

Emerging: Internet of Connected Products (IoCP) Keynote

Emerging: Salesforce Wear Keynote: The Dawn of Wearables in Business

Emerging: Gamification Keynote: The Future of Engagement with Special Host Gabe Zichermann

Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel

Executive Sessions

Emerging: Future of Work: Internal Collaboration Integrated with External Communities

Emerging: The Evolution of Technology

Emerging: How-to Guide to Building The Real-Time/3D Supply Chain

Emerging: Humalogy-based Selling: Building a Modern Digital Revenue Engine

Emerging: 10 Reasons Wearables Are the Next Mobile Revolution

Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study

Emerging: Next-gen Digital Engagement: Success Stories & Techniques to Add Customer Value

Emerging: Redesigning Human Capital Strategies with Gamification

Emerging: Transform Customer Service to a Customer Engagement Center

Emerging: Innovation and the Sharing Economy

Emerging: Employee Communities: The Exciting Future of HR Service & Engagement

Emerging: Reimagining the Future of Learning @ Work

Emerging: 12 Habits of Highly Collaborative Organizations

Emerging: What’s Next in Cloud Computing?

Emerging: Tech Trends Transforming Business, Government, and Society into a Connected World

Emerging: Project 8: A Global Community to Anticipate the Needs of 8 Billion People

Emerging: Internet of Connected Products (IoCP): Hype or Reality Panel

Emerging: ROI & Business Value of IoCP on Customer Experience

Internet of Connected Products (IoCP) & Salesforce Wear Sessions

Emerging: Wearing the Future: How Wearables Will Impact Enterprise Technology

Emerging: Building for Wearables: Lessons learned from Salesforce Wear

Emerging: The Analyst View: The Current Business Value and Future Direction of IoCP

Emerging: Building Internet of Connected Products (IoCP) Applications on Heroku

Emerging: The Home of the Future is Here Now: Connecting Your Home to Salesforce

Emerging: See How the Internet of Connected Products (IoCP) is Driving Value for Companies

Emerging: IoCP: Ecosystems of Networks and Devices Through the Power of IoCP and Salesforce

Emerging: Delivering Superior Customer Service Through the Power of IoCP and Salesforce

Emerging: We Built this City on IoCP: Connecting Citizen to the Cloud

Page 15: DF14 Partner Session Guide

Partner Session Guide Dreamforce 2014

Updated: Sept. 15, 2014

Emerging Trends - Continued

Emerging: From Data to Decisions: Big Data and Analytics for IoCP

Emerging: IoCP & Salesforce: Driving Business Transformation Together, A Real Case Study

Emerging: Business Delivery Transformation in Healthcare Research with New England Biolabs

Emerging: Learn How to Build Your Internet of Customers Business Case

Emerging: Libelium and the Vision of Smart Cities

Emerging: IoCP Easter Eggs: Hidden Value Behind Connecting Your Products to Salesforce

Emerging: Build, Deploy, and Scale Internet of Connected Products Apps

Digital Enterprise, Open Innovation, Social Supply Chain Sessions

Emerging: Open Innovation: Leveraging Your Community to Solve Big Ideas

Emerging: Leading for Growth: 4 Key Behaviors You Need to Master

Emerging: Social Supply Chain in Action

Emerging: CRM for the Buy-Side: Any Where, Any Device, Any Time

Emerging: The Power of Digital Pen and the Salesforce1 Platform

Emerging: Design Data User Experiences on Mobile and Desktop

Gamification Sessions

Emerging: The Science of Sales Pipeline Management

Emerging: People Over Pixels: Meaningful UX

Emerging: Get More Sales Opportunities, Shorten Your Sales Cycle, Optimize Performance

Emerging: How Dun & Bradstreet Modernized Their Sales Team for the Era of the Customer

Emerging: Engaging, Motivating, and Training a Winning Sales Force

Emerging: Healthcare Gamification: How UCSF Benioff Children’s Hospital Creates Engagement

Emerging: Bring New Products to Market Faster Using Collaboration & Sales Cloud Solutions

Emerging: The Power of Chatter: How Bluewolf Used Gamification To Increase Brand Awareness

Emerging: Carrots, Not Sticks: Building Security Awareness Through Gamification

Emerging: Redesigning Human Capital Strategies with Gamification

Emerging: Gamifying the Salesforce University Instructor Community

Emerging: DocuSign Rings the Gong with Hoopla

Emerging Trends DF 2014: http://blogs.salesforce.com/company/2014/09/emerging-trends-dreamforce-14.html