dhanam at a glance as ad. prospective

7/28/2019 Dhanam at a Glance as Ad. Prospective

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Dhanam Circulation Breakdown by Region in %:

Other Metro

Cities 17.00%

Middle East

12.00%

Other Countries

8.00%

Inside Kerala

63.00%

Middle East Inside Kerala

Other Metro Cities Other Countries

Dhanam Circulation Breakdown by districts in %:

TVM 9%

EKM 11%

TCR 8%

CLT 8%KNNR 6%KLM 6%

ALPZA 7%

KTM 8%

PMTA 6%

IDUKKY 6%

PLGT 7%KZGD 5% MLPM 7%

WYND 6%

TVM EKM TCR CLT

KNNR KLM ALPZA KTM

PMTA IDUKKY PLGT KZGD

DhanamPublicationsPvt.Ltd. Page1


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V.1 Circulation Breakdown by Sector in %:

12

11

8

10

913

12

11

86

Banks Traders Retailers Real Estate

Insurance Investors Mfrs. Exporters

Corporate Govt./Q.Govt.



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Dhanam Advertising Prospects:

Dhanam is the only fortnightly in Malayalam language providing in depthanalysis of regional and national industrial and general trade issues in botha regional and national perspective.

With an annual subscription price of just Rs.500 in India and $150 in therest of the world Dhanam costs readers less than any other magazinecovering the regional business, investment and trade issues.

Dhanam offers the most cost-effective advertising medium compared toany other regional language business magazines.

Circulation Profile:Dhanam has circulation of 1,00,000 copies reachingtop policy-makers drawn from key businesses, industry and corporatethroughout the world. This will ensure advertisers interests since it reachesthe core audiences make strategic decisions. The total readership of aboutfour lakh [each copy read by at least 4 persons] comprises corporatePresidents, VP's, MD's, GM's, political and national council leaders, decision

makers and economic think tanks.In short Our readers circle include:

Individuals who will make strategic decisions in the businessand corporate circle.

Individuals who can influence major policy initiatives anddecisions.

Individuals who make decisions on future investments andpurchases.

Circulation Breakdown by Social Stratum:

0

10

20

30

40

Corporate Level

Professional Level

Others

Corporate Level include: Promoters, Presidents, CEOs, COOs, Directors, RegionalDirectors, MDs, Executive Directors and GMs.Professional Level include: Brand Managers, Business Development Managers,Marketing and Purchasing Managers, Sr. Executives, Marketing and Business Analysts,Sales and Marketing Consultants and other Professionals.



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Others Level include: General Public, Ministers, Federal council Representatives andMedia personnel.

V.2.b Advertising Tariff Details:

Advertisement Charges are as follows:

*AmountPosition Nature Size

India [in Rs.]Rest of the

World [in $]

Back Cover Color Full Page 2,14,000 5,000

Back Inner Color Full Page 1,70,000 4,600

Front Inner Color Full Page 1,80,000 4,700

First Page Color Full Page 2,00,000 4,800

Inside Pages Color Full Page 1,60,000 4,000

Inside Pages Color 1/2 Page 80,000 2,000

V.2.c Advertising Technical Details:

Advertisement Technical details are as follows:

Size [in Cm.]Page Details

Width Height

Full Page Bleed 26.3 36.5

Full Page Trim 24.8 35

Full Page Print area 24.8 35

Double Page Bleed 55.6 36.5

Half Page Ver. P. Area 16.6 25

Half Page Hor. P. Area 24.8 17

1/4 Page Ver. P. Area 12.2 17


dhanam at a glance as ad. prospective

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