Low Glycemic Index Nutrition

A novel nutrition approach for diabetics,

pre-diabetics & general wellness segments

DiaBliss Vision & Mission

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VISION: DiaBliss provides safe and unlimited food formulation capabilities globally

through low glycemic index nutrition functional ingredients for the diabetics, pre-

diabetics, people at risk for cardio vascular diseases (CVD) and wellness conscious

segments

MISSION: DiaBliss delivers synergistic Nutrition Solutions through best in class low GI

nutrition products:

Medical Regimen

Nutrition

LifestyleChanges

India – The Diabetes & Cardio Vascular Disease Capital of the World!Disturbing Trends with exponential growth in diabetes

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Exploding diabetes & cardio vascular disease (CVD) rates (genetic disposition

coupled with lifestyle factors):

Urban India diabetes rates – 24% in tier 1 cities, up from 3% in 1970 and 15% in 2006…..

Rural India – recent studies indicating 12-15% prevalence rates (ref. ongoing studies by Eli Lily)

vs. WHO published data of 6%

CVD – No. 1 cause of death in India. Explosive increase due to obesity, diabetes and

hypertension; 30% of Indian urban population & 15% of rural population effected.

Medical Care, Lifestyle Changes and Nutrition form the foundation for combating

diabetes & CVD

Low Glycemic Index (GI) nutrition provides a foundation for effective nutrition solutions

DiaBliss provides low GI foods and food ingredients using a proprietary herbal technology for

diabetics, pre-diabetics, population at risk of CVD and for general wellness

DiaBliss Nutritional Solution - Low GI Nutrition

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DiaBliss Solution:

A proprietary aqueous herbal extract with insulin mimicking & insulin resistance lowering properties. Extract is colorless, odorless and tasteless.

When herbal extract is mixed with any carbohydrate (Sugar, Rice, Wheat/Maida) the Glycemic Index (GI) is lowered by ~30% without changing taste or processing characteristics

Two Clinical Studies from DiaBliss has documented similar benefits:

FBS , HbA1c , Insulin , Urine Parameters ,

Total Cholesterol , LDL , HDL , Triglycerides

Note: GI measures relative increase in blood glucose for test food versus glucose as per WHO test method & classification:

GI< 55 = Low GI Foods

GI of 55-70 = Intermediate GI foods

GI>70 = High GI Foods

Benefits of Low GI Nutrition: Clinical literature review of 300+ clinical studies by American Diabetic Association & Harvard School of Public Health reports the following positive benefits:

Lower blood glucose levels

Lower lipid levels

Improved weight management

Lower risk of heart disease

Decreased risk of diabetes

Note: DiaBliss has completed “Pharma like” product development with animal toxicity trials, two human clinical trials and 4+ year user data in type 1 and type 2 diabetics; In addition, 50K users per month comprising of diabetics and wellness conscious consumers are using product with excellent market feedback; DiaBliss products are also being recommended by physicians

Herbal Ingredients: Nutritional vs. Medical Benefits

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Nutritional Benefits Medical Benefits

Fenugreek – Helps lower Blood Sugar by delaying digestion

Turmeric – Stimulates Insulin Release & Prevents Cardio Vascular Complication

Black Pepper – Protects againstoxidative stress to reduce insulin resistance

Pomegranate – Protects inner lining ofblood vessels from damage

Dried Ginger – Improves long-term blood glucosecontrol and increases insulin sensitivity

Gooseberry (Amla) – Effective against the development of diabetic cataract

Cinnamon – Improves glycemic control and hence lowers blood sugar

Fenugreek – Rich in Fibres & Antioxidants; Aids in Digestion

Dried Ginger – Improves Carbohydrate & Lipid Metabolism

Cinnamon – Rich in Anti-oxidants; Increases glycemic action

Gooseberry (Amla) – Rich in Fibres& Antioxidants; Improves GlycemicAction

Turmeric – Provides powerful anti-inflammatory & anti-oxidant properties

Pomegranate – Rich in Fibres & Antioxidants; Improves lipid metabolism

Black Pepper – Improves metabolism & aids digestion

NOTE: Nutritional & Medical benefits summarized above is from product monographs & mechanism of action, backed up by analysis of over 300 clinical studies on various aspects of benefits of each herb

Key TermsGlycemic Index (GI) & Glycemic Load (GL)

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GI test measures relative increase in blood glucose for test food versus glucose as per WHO test method & classification: GI< 55 = Low GI Foods

GI of 55-70 = Intermediate GI foods

GI>70 = High GI Foods

The glycemic load (GL) of food is a number that estimates how much the food will raise a person's blood glucose level after eating it.

GL classification is as follows GL < 10 = Low GL GL of 11-19 = Medium GL GL>20 = High GL

GL = Carbohydrate content (grams) in food x GI100

GI = Incremental Area Under the Curve for DiaBliss Sugar

Incremental Area Under the Curve for Glucose

X 100

GI is intrinsic property of food whereas GL is based on GI and the amount of carbohydrates consumed

DiaBliss ProductsProducts Formulated across all food categories

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Note: DiaBliss currently has seven retail SKUs in the retail market; another 6 SKUs being launched in May/June 2016; Product testing and formulations completed for a total of 30+ SKUs for a sequenced launch over the next 6 months.

FOOD FORMULATORS | BAKERIES | SWEET MAKERS | BEVERAGES | ICE CREAMS | HORECA

Product Clinical StudiesLow Glycemic Index Foods & Ingredients Across all food categories

8Sweetening Beverages

Jams &Sauces

Bakery Sweets Gelato Grains & Flours

Product Clinical StudiesBasmati Rice – Normal vs. DiaBliss Rice – A World First

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DiaBliss Business SegmentsDiaBliss can provide Functional Ingredients to various formulators/diverse end use applications

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FMCG/B2C

Brand

B2B Instituional

Nutraceuticals

ProfessionalNutrition

Modern TradeGeneral TradePharma Stores

Food Companies • Baked Goods• Food & Beverage• Confectionery• Sweetmeats

HORECA

HospitalsPharma Stores

Nutrition StoresSpecialty Clinics

Health Clubs

Sports &Active Living

DiabeticNutrition

ObesityNutrition

Basic Materials

Low GI Functional

FoodsCereals

BasicMaterials

Cereals

PreparedFoods

Baked Products

Sweets

Confectionery

Beverages

LOW GIFUNCTIONAL

FOODS

Low GI Ingredients/

HerbalSolution

CURRENT SEGMENTS

POSSIBLE FUTURE EXTENSIONS

DiaBliss Sales ChannelsRetail

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Current Status TN – Chennai in all retail formats; Up

country – in process of scale up – 600 stores

AP/TS – In Hyderabad, Vijayawada, Vizag –750 outles

KA – Upcountry – Mysore, Hubli-Dharwad, Mangalore; Bangalore – process of developing organisation, currently in 100 stores (pilo launch) – 350 outlets

Punjab – 10 cities in all formats, 2,000 outlets

NCR, Mumbai – Launch being planned

Retail Channels Modern Trade – Nilgiris, Organic/health

Foods, More, Reliance retail

Pharma

General trade

Retail Strategies Phase 1 – product promotions, physicians

engagement, & other BTL activities

Phase 2 – ATL, brand ambassador engagement, etc to commence in 6 months after distribution is established

Others – TV18 (home shopping network) –to be launched in July/August

DiaBliss Sales ChannelsSweet Makers & Manufacturers, Confectionery Products & Corporate Gifting

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AP/TS/TN/PB Sales through 200+ sweet stores in

Hyderabad, Vijayawada, Vizag & Coastal Andhra

DiaBliss co-branding

Excellent response and sweets quality

No bitter after taste, no health effects of sweeteners

Business development with Medium/Large Sweets Manufacturers Under development in Punjab and

Mumbai

DiaBliss testing support

Confectionery Testing & Development Dark & Milk Chocolates

Filled vs. unfilled

DiaBliss Trial Launch of packaged sweets in retail

Diwali Corporate Gifting

DiaBliss Sales Channels Bakeries

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DiaBliss Products Herbal Cane Sugar, Caster Sugar, Brown

Sugar Multi-grain Flour – for breads and cakes Low Glycemic Index Maida (under

development)

Product thermally stable with efficacy maintained at baking temperatures

Launched into bakery chain successfully in Chennai (Hot Breads with 26 outlets) with cookies and cakes introduced into the market

Excellent customer response Working with other large chains in

Chennai & NCR

DiaBliss Sales Channels Food Processors/Manufacturers

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Large Accounts/MNCs: Beverage Manufacturers

Baked Goods

Foods Manufacturers

Testing/Processing underway (longer term process)

SMEs Business Development Unerway: Jam Manufacturers

Bakeries

Baked Goods Manufacturers

Beverage Manufacturers

DiaBliss Sales Channels HORECA/Chefs

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Significant support from leading chefs from star hotels ITC – Head Chef Manjit Gill; R&D Chef - Gadihoke

Mahindra Resorts – Head Chef Dr. Soundarrajan

Gateway Hotels – Head Chef Natarajan

Current Sales Activities Mahindra Resorts – in major properties (sugar sachets)

ITC Testing/qualification for national launch underway

Sugar Sachets, DiaBliss Rice for Low GI menu development, Jams

Gateway Hotels

Taj Viventa

DiaBliss @ IFCA Annual Meet, Hotel Chola, Chennai, March 2015

International

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Global Launch at Gulf Foods Dubai – Feb 2016

Excellent response from global customers

Low GI Nutrition is a key strategic focus in most countries

Currently selling to France & French Caribbean Islands

Product approval process underway in UAE, Kuwait, Turkey, Lebanon, Australia

Long Term Celebrity CustomersStrong Brand Attachment

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Awards & Accolades

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For more information:

Siva Vallabhaneni, COO: +91 7760980631|shiv@diabliss.com

Davinder Singh, CSO: +91-8288800009|ds@diabliss.com

www.diabliss.com | www.diabetescope.com