diagnostico empresarial (richmond suites)1

8/16/2019 Diagnostico Empresarial (Richmond Suites)1

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D I A G N Ó S T I C O E M P R E S A R I A L A P L I C A D O A U N AE M P R E S R E A L

DIANA MILENA SAENZ MONTAÑOERIKA MARCELA LOPEZ LEON

GINNA PAOLA RODRIGUEZ PEDRAZA JENIFFER PAOLA TORRES ROMERO

Integrantes :

RICHMOND SUITES HOTEL!g!t" D#C

INSTITUCIÓN UNI$ERSITARIA POLITECNICOGRANCOLOMIANO

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DESCRIPCIÓN

RICHMOND SUITES HOTEL&OGOT'

E( H!te( R*+,-!n.S/*tes est" /0*+a.! en

(a Ca((e 12 3 %4&4%5!g!t"5 C,a6*ner!5+/enta +!n /n n7-er!.e 8 6(antas5 29,a0*ta+*!nes5 .e e((as%8 ,a0*ta+*!nes

*n.**./a(es ; %


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S!-!s /n ,!te( !r*enta.! a s/6erar(as e?6e+tat*as .e n/estr!s,/s6e.es ; +(*entes5 +/-6(*en.! +!n(!s est"n.ares .e ser*+*!sesta0(e+*.!s 6!r (a *n./str*a#/ere-!s !Bre+er e?6er*en+*as /e

aseg/ren (a s!sten*0*(*.a. .e (are(a+*n +!-er+*a( +!n e( +(*ente5 e(re+!n!+*-*ent! ; 0/en n!-0re en e(-er+a.! .e( ,!te( ; aseg/rar (arenta0*(*.a. .e (a !6era+*n#C!nta-!s +!n /n e/*6! ,/-an!

+!-6r!-et*.! +!n (a e?+e(en+*a ;+a(*.e5 +!n /na *nBraestr/+t/ra en6er-anente -e@!ra-*ent! a6r!6*a.!6ara (as ne+es*.a.es .e n/estr!s+(*entes ; ,/s6e.es#

VISIÓN

r*n.ar e( -e@!rser*+*! .e (a !na+!-er+*a(#

Se-0rar ar-!na ;n/estr!s ,/s6e.es#

Mar+ar (a .*Beren+*a

en t!.!s n/estr!sser*+*!s#

OBJETIVOSCORPORATIVOS.

METAS De@ar /na ,/e((a

s*gn*+at*a en +a.a/n! .e n/estr!s+(*entes#

A tras .e n/estrae?+e(en+*a en n/estr!sser*+*!s (!grar (a

.e(*a+*n .e( +(*ente 2


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RESEÑA HISTORICA

La s!+*e.a. R*+,-!n. S/*tes S#A#S5 es/na +!-6a>a +!nst*t/*.a .e a+/er.!+!n n!r-as (ega(es *gentes enC!(!-0*a# S/ ./ra+*n esta0(e+*.a en(!s estat/s 6!r t*e-6! *n.en*.!5

/0*+a.! en (a +*/.a. .e !g!t" D#C5!6era a tras .e /n esta0(e+*-*ent!en e( terr*t!r*! +!(!-0*an!# C!nst*t/*.a-e.*ante Es+r*t/ra P70(*+a N!# %249 .e(a N!tar*a % .e SantaB .e !g!t"5 .e(9 .e -a;! .e %#1185 *ns+r*ta e( 4 .e @/n*! .e %#118 0a@! e( N!# 1=24 .e((*0r! I5 s/ +a6*ta( es .e 4=#===#===5==re6resenta.! en 4= a++*!nes +!n /na(!r n!-*na( .e %#===#===5== +a.a/na#

$ALORES

Ca(*.a.: OBre+*en.! e(-e@!r ser*+*!#

C!na0*(*.a.: Unaa+t*t/. ,/-*(.e ; @/sta /e gane (a+!nana .e (!s+(*entes#

Inn!a+*n:Me@!ra-*ent!+!nt*n/!#


5/13

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DESCRIPCIÓN DEL CLIENTE

R*+,-!n. S/*tes se 6*ensa en e@e+/t*!sNa+*!na(es ; E?tran@er!s ,!-0res ; -/@eres .eneg!+*!s5 /e 6ara s/ .es+ans! n!+t/rn! .esean

/n (/gar tran/*(!5 seg/r!5 +!n a-0*ente Ba-*(*ar5.!n.e se (es 0r*n.a *nsta(a+*!nes .e neg!+*!sSa(as .e re/n*!nes& an/etes5 +entr! .e neg!+*!s5Fa?&F!t!+!6*as5 a.e-"s /n (/gar /e 6/e.ansent*rse +!-! en +asa5 es .e+*r /n +(*ente .!n.e

tenga (a +!-!.*.a.5 e( 0/en g/st!5 (a aten+*n6ers!na(*a.a +!n +a(!r ,/-an! ; 6r!Bes*!na(*s-!.!n.e (a tran/*(*.a. ; seg/r*.a. sean 6r*-!r.*a(#


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R!ta+*n Bre+/ente .e 6ers!na(#

R*esg!s erg!n-*+!s#

InBraestr/+t/ra +!n -as .e 9= a>!s .eant*ge.a.#

A+t/a(-ente n! esta B/n+*!nan.! e(sa/na#

P!+as +a6a+*ta+*!nes (a0!ra(es5 en+arg!s !6erat*!s#

F"+*( .es6(aa-*ent! a +/a(/*er 6arte.e (a +*/.a.#

C!n a( re.e.!res ; a-0*ente -/;an*-a.! .e 0!/t*/es5 0ares5.*s+!te+as ; resta/rantes#

Cer+a est" (a Ca((e 495 entre (asCarreras %% ; %85 (a Z!na a(0erga ar*!ss*t*!s *nterna+*!na(es5 a(g/n!s 7n*+!s en

e( 6as

E?+e(ente /0*+a+*n#Re+e6+*n 9 ,!ras#

a@!s 6re+*!s#Sa(a .e re/n*!nes&an/etes#

Ser*+*! .e +!nser@era#N*>era&ser*+*!s *nBant*(es#

Aten+*n 6ers!na(*a.a#

a>era .e ,*.r!-asa@esSe ,a0(a en 9 *.*!-as *ng(es ; es6a>!(#

O6era en /n ent!rn! .!n.e e?*ste gran+!-6eten+*a 6!r e( 6!s*+*!na-*ent! en

esta +*/.a.#Sat/ra+*n .e( -er+a.! *n+re-enta (a!Berta .*s-*n/;en.! (a .e-an.a#

E( se+t!r se en+/entra en !0ras +**(es ;aBe+ta (a !+/6a+*n#

DEILIDADES OPORTUNIDADES

AMENAZASFORTALEZAS


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FACTORES CRQTICOSDE ITO

A6!;ar ; 6r!-!er (asestrateg*as en +/ant! aseg/r*.a. *n./str*a(#

Sa(ag/ar.ar (ase?+e(entes re(a+*!nes

+!n (!s +(*entes atras .e (a

+!-/n*+a+*n#

Ca6a+*tar+!nstante-ente a (!s

+!(a0!ra.!res

PROLEMASCRQTICOS

C/-6(*-*ent! .en!r-at**.a.

P!+a +!-/n*+a+*nentre (as "reas

e@e+/t*a ; !6erat*a

E?*ste a(ta.e6en.en+*a en (a6arte 6/0(*+*tar*a#

e0


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SUPUESTOS CRQTICOS

4

Ca.a .e (!s -"rgenes.e( neg!+*! 6!r +!6*as.e +!n+e6t!#

D*+/(ta. .e !0ten+*n.e +r.*t!s a tasas

ra!na0(es#

A(ta *n-!*(*a+*n .e(+a6*ta(#

ESTRATEGIASCORPORATI$AS

Es /na estrateg*a .e a(ta

seg-enta+*n ! enB!/e5.e0*.! a /e enten.e-!s a(a *nter+es*n .e t/r*stase?tran@er!s5 .*+,! +!n+e6t!.e neg!+*! !Bre+e /n.*Beren+*a( *-6!rtante 6ara

sat*sBa+er este n*+,!# A s/e (a Estrateg*a .e EnB!/en!s 6er-*t*r" e?6(!tar esten*+,! s*n enBrentarn!s a (asgran.es +a.enas .e ,!te(es#


9/13

1

ESTRUCTURA ORGANIZACIONAL


10/13

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ACTIVOS

N!tas 9=% 9=%2

CORRIENTE

D*s6!n*0(e 2 9


11/13

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LQDER V COMPETIDORES

P!r a+ta N!# 9< .e asa-0(ea .e a++*!nes .e( 94 .e ag!st! .e 9=%25*ns+r*ta e( .e se6t*e-0re .e 9=%2 0a@! e( n/-er! =%


12/13

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UNIDADES ESTRATGICAS


13/13

%2I N S T I T U C I Ó N U N I $ E R S I T A R I A P O L I T E C N I C OG R A N C O L O M I A N O

GRACIAS

diagnostico empresarial (richmond suites)1

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