dialog with choicestream: why noise is drowning your data, digiday programmatic summit, november...

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SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

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Page 1: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

Page 2: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

UP TO 84 PERCENT BOTH GENDERS

Page 3: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

DATA VENDORS DISAGREE

Page 4: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

INTERROGATE THE DATA

Page 5: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

ASK THE CONSUMER Source:GFKDimestore

Page 6: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016

FILTER OUT THE NOISE

Page 7: Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November 2016