session sponsored by choicestream: how to keep noise from drowning your data, digiday brand summit,...
TRANSCRIPT
SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA
I BROWSE, THEREFORE I AM
BUT IT GOES TO 11
THEY’RE IN HERE,SOMEWHERE…
UP TO84 PERCENTBOTH GENDERS
Male Users
DATA VENDORS DISAGREE
INTERROGATE THE DATA
ASK THE CONSUMERSource: GFK Dimestore
FILTER OUT THE NOISE