session sponsored by choicestream: how to keep noise from drowning your data, digiday brand summit,...

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SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

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Page 1: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

Page 2: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

I BROWSE, THEREFORE I AM

Page 3: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

BUT IT GOES TO 11

Page 4: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

THEY’RE IN HERE,SOMEWHERE…

Page 5: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

UP TO84 PERCENTBOTH GENDERS

Page 6: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

Male Users

DATA VENDORS DISAGREE

Page 7: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

INTERROGATE THE DATA

Page 8: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

ASK THE CONSUMERSource: GFK Dimestore

Page 9: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016

FILTER OUT THE NOISE

Page 10: Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit, December 2016