Dialogue-basedstorytellingonsocialmediaTheDanishSchoolofMediaandJournalism

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OurworkshopatDMJX/DK

• Courseduration:Nineweeks• SocialMediadialogue– involvingpeople- withaconstructivetwist• Onlineserialstorytelling– withaconstructivetwist• Oneterm– twomajorassignments• Students’background:1,5yearsattheschool,1,5yearsinternship• Storyform:Radio,video,text,photo• Online:whateverissuitableforonlinecommunicationonSoMe - Facebook,Instagram,Snapchat,Twitter...

• Thisterm:Externalmediapartners(DRMidtvest,Avisen Danmark,ViborgStiftsFolkeblad,DanskRøde Kors/Asylafdelingen)

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WHY?

RevitalizetherelevanceofjournalismTakecommandonsocialmediaEveryoneisa“journalist”GivepeopleavoiceReadjusttheagenda:• whatmatterstopeople• reconnectwithpeople• Interactwithpeople• collaboratewithpeople• facilitatediscussions

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WHY?

RevitalizetherelevanceofjournalismTakecommandonsocialmediaEveryoneisa“journalist”GivepeopleavoiceReadjusttheagenda:• whatmatterstopeople• reconnectwithpeople• Interactwithpeople• collaboratewithpeople• facilitatediscussions

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How

Findrelevantconversations andpeople

Listen

Participate inconversations

Adjust thefocus ofyour idea

What IsCommunity Anyway?

Communitiesare characterized by

relations,passion,value,reciprocity

They are social,exclusive andhard tocontrol

AnnetteHolmDMJX,JM4,2018 7

Expectations

Members ofcommunities see thecommunity itself asthemain thing

SocialmediaisSOCIALfirst andforemost

Communitiesexpect admins tobe present

Communitiesexpect realengagement

Adifferent role forjournalists

Reciprocal journalism:exchange between two ormorepartiesforthecommon good

Journalistscreate communities that,particularly inonlinefora,work ascatalysts fordevelopment

Confidence,connectedness (community)andsocialcapital amongcommunity participants

Strenghtens your ethos

Whatworksonsocialmedia?

Peopleengage- whentheissueisimportanttothem- whentheycaneasilycontributewithinformation- whentheycansharetheirpersonalexperiences- when they are heard and seen by community

managers

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Howto operate inacommunity

Howto introduce yourself andyour purpose

Howto behave

Howto involve people

Howto findrelevantinfluencers

Howto withdraw when theproject isdone

WhoKilledtheGoldenEagle?

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From News to storytelling:

RaregoldeneagleshotdeadinwestJutlandThehighly-protectedbirdofpreyhadatleast20pelletsinitsbody

March17th,20161:52pm|byLucieRychla(cphpost.dk)

Agoldeneagle,arareandhighlyprotectedbirdofprey,hasbeenfounddeadnearLimfjordinwestJutland,reportsDR.AccordingtotheDanishOrnithologicalSociety(DOF),thebirdwasshotandatleast20pelletswerefoundinitsbody.

Shotonpurpose

KnudFlensted,abiologistatDOF,confirmedtheperpetratormusthavekilledtheeagleonpurposebecausetheshotswerefiredatcloserangeandthepelletswereincloseproximitytooneanother.“Itisshameful,sadandverytroublingthattherearestillpeoplewhoaredrivenbyahatredforbirdsofpreyandwhowouldshootaprotectedandveryrareeagle,”FlenstedtoldDR.Thegoldeneaglewasbarelysevenyearsoldandofabreedingage.

ItwasringedinMay2009inHalsNørreskovnearAalborg,oneofthreemainbreedingsitesinDenmark.

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TheGoldenEagleonFacebook

Purpose statement:

Hi there, and welcome to a SoMe project dedicated to a murder mystery. We are three journalists setting out to explore what really happened when a protected Golden Eagle was shot dead in North Jutland.First stop on our journey will be the crime scene and a visit to some people who can help us make out what really happened.Follow us when we post our findings the next couple of weeks

Peter Lilja, Jeppe Vestergaard and Mathias Overgaard

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WhoDunnitTravelLetters

Whatisthestoryabout?

Whokilledthegoldeneagleandwhy?

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What isthestoryreally about?

Thehumandesire tocontrol nature

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FullStory

TheGoldenEagleonFacebook

Target groups:

Social Media audience: Hunters, bird spotters, ornithologists, people interested in environmental preservation

Final story:

The above, but also a more general audience who takes an interest in the preservation of nature, invasive species

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TheGoldenEagleonFacebook

652 likes

Reach 11.344

Posts have reached betwen 1200 and 6100 users

Mainly men between 25 and 34

Corrections, comments, advice

Photos and graphics particularly popular

Travel letters (serial)

Final story (read by 200 people)

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WhereisBruno?

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Firstcalltoaction

27November194418year-oldcorporalBrunoKrüger flewoutfromtheoccupiedairportinAalborg.HeflewaMesserschmidt Bf109G-6,butshortlyaftertake-offhecrashedinamoor.LuftwaffecouldnotrescueneitherBrunonortheplane.Bruno´sbodyisstillsomewhereontheJutlandicheath.WearethreejournaliststudentsproducingapodcastaboutwhathappenedtoBrunoKrüger,andwhohewas,andwekindlyaskforyourhelpandideastotheproject.

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Secondcalltoaction

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AccordingtoDeutscheDienststelleinBerlinBrunoKrügercrashedinamoorprobablyinStoreVildmoseorLilleVildmose.Doyouknowanythingaboutthisordoyouhaveanyclues?

Responses

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Clues

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WevisitedSørenFlensted.During35yearshehasbuiltupanarchiveof150folderswithmaterialonplanecrashesinDenmark.HerewefoundtheregistrationonthelossofBrunoKrüger.

Eyewitnessreport

Wehavetheexactcoordinatesonacrashedplane,whichcouldbeBrunoKrüger’s.Alongwiththecoordinatesfollowedthiseyewitnessreport:Eyewitnessreport

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Eyewitnessreport

WelookataGermanfighterplanepractising loops.Itgoesintoatailspin,gyrates,theenginefailstofunctionandcutsout.Inascarymomentwewatchthemachinehangupright,wehearthepilotdesperatelytryingtorestarttheengineandhopethathewilljumpout,butitdoesn´thappen.Hehaswaitedtoolongandthecentrifugalforcehaslockedhimtotheseatandfinallywehearanenormousbang.WebikedtoMygdalsvejandfoundtheplacewherethefighterhadcrashed.Therewasadeepcrater,wreckswerespreadoverawideradius.Welookedforthepilot,butfoundnothingbutaaboot.Hisfootwasstillinit.

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InBruno’splace

BrunosplaceSummary:WeareatAalborgMuseumofDefence andIplaytheroleasaGermanpilotinWorldWarII.Ithasnotbeenfunatallbecauseyouweresentintheairwithoutanyexperience.Brunohadonly30-40hoursoftrainingandmostofthemtookplaceontheground.AttheendofthewarGermanyhadnomoneyandnosoldiers,andthecombinationoflackofexperienceandadolescentl recklessnessprobablycosthimhislife.HeisthelastpilotweknowofwhoseremainsarestillintheDanishground.

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Thankyouforhelpingus

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StorytellinginWhereisBruno?

TreasurehuntPiecebypiececonstructingastoryaboutWorldWarIIfromthepointofviewofayoungGermanpilotEngagingamateurarchaeologists,amateurhistorians,WorldWarIInerdsandlocals

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What’sthestory?

“Wewanttorelatethemajorstorybymeansofeyewitnessreports,historicalfacts,andpersonalreflectionsduringthetreasurehunt.OurfocusisdifferentbecausewefocusonaGermanpilotandhislifeduringthewar.Basedonhistoricalsourcesweturnhimintoa“realperson”andtrytoreconstructhislastdaysandhislifeontheairbaseinDenmark.”

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TheWHYoftheproject

“OurprojectoffersaninsightinlocalhistoryandatthesametimewelearnaboutwhattheGermanoccupationmeanstoDanishself-understandingandtosocietyingeneral.”

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OnFacebook

Followers:193Likes:185Posts:18(14videosandphotos)Reachinall:16.107

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SavetheBees

RedBierne

OnFacebook

Videos• Factsabout bees andtheissue ofadeclining bee population• caseson”bee problems”• casesonproblemsolving• What can YOUdo?-----Facilitation ofdiscussions about domesticated versuswild bees

Fromtheaudience

• Related articles• Scientificreports• Personalobservationsconcerning declining bee population• Contributions tothedebate about domesticated versuswild bees

SaveTheBees onFacebook

Followers:202

Topfive ofshared posts:

1. DIYBee hotel(24shares)

2. PerKrygeronwild bees vshoney bees (23shares)

3. RasmusEjrnæsonwild bees vshoney bees (shares)

4. AnetteHelbo– good advice forthegarden(16shares)

5. LarsLandmandfood forbees (16shares)

SaveTheBees

https://www.facebook.com/olineeskebjerg/videos/10216282876361678/

Thejournalisticworkprocessonsocialmedia

• Outlineforastoryorproblemarea

• ListentoSoMe conversations

• FindstakeholdersonSoMe

• Dialogue

• Newangles

• Dialogue

• Producestory

• Buildanaudience

• Publish

• Dialogue

• Publish….

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