![Page 1: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/1.jpg)
Dialogue-basedstorytellingonsocialmediaTheDanishSchoolofMediaandJournalism
1
![Page 2: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/2.jpg)
OurworkshopatDMJX/DK
• Courseduration:Nineweeks• SocialMediadialogue– involvingpeople- withaconstructivetwist• Onlineserialstorytelling– withaconstructivetwist• Oneterm– twomajorassignments• Students’background:1,5yearsattheschool,1,5yearsinternship• Storyform:Radio,video,text,photo• Online:whateverissuitableforonlinecommunicationonSoMe - Facebook,Instagram,Snapchat,Twitter...
• Thisterm:Externalmediapartners(DRMidtvest,Avisen Danmark,ViborgStiftsFolkeblad,DanskRøde Kors/Asylafdelingen)
2
![Page 3: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/3.jpg)
WHY?
RevitalizetherelevanceofjournalismTakecommandonsocialmediaEveryoneisa“journalist”GivepeopleavoiceReadjusttheagenda:• whatmatterstopeople• reconnectwithpeople• Interactwithpeople• collaboratewithpeople• facilitatediscussions
3
![Page 4: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/4.jpg)
WHY?
RevitalizetherelevanceofjournalismTakecommandonsocialmediaEveryoneisa“journalist”GivepeopleavoiceReadjusttheagenda:• whatmatterstopeople• reconnectwithpeople• Interactwithpeople• collaboratewithpeople• facilitatediscussions
4
![Page 5: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/5.jpg)
How
Findrelevantconversations andpeople
Listen
Participate inconversations
Adjust thefocus ofyour idea
![Page 6: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/6.jpg)
What IsCommunity Anyway?
![Page 7: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/7.jpg)
Communitiesare characterized by
relations,passion,value,reciprocity
They are social,exclusive andhard tocontrol
AnnetteHolmDMJX,JM4,2018 7
![Page 8: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/8.jpg)
Expectations
Members ofcommunities see thecommunity itself asthemain thing
SocialmediaisSOCIALfirst andforemost
Communitiesexpect admins tobe present
Communitiesexpect realengagement
![Page 9: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/9.jpg)
Adifferent role forjournalists
Reciprocal journalism:exchange between two ormorepartiesforthecommon good
Journalistscreate communities that,particularly inonlinefora,work ascatalysts fordevelopment
Confidence,connectedness (community)andsocialcapital amongcommunity participants
Strenghtens your ethos
![Page 10: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/10.jpg)
Whatworksonsocialmedia?
Peopleengage- whentheissueisimportanttothem- whentheycaneasilycontributewithinformation- whentheycansharetheirpersonalexperiences- when they are heard and seen by community
managers
10
![Page 11: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/11.jpg)
Howto operate inacommunity
Howto introduce yourself andyour purpose
Howto behave
Howto involve people
Howto findrelevantinfluencers
Howto withdraw when theproject isdone
![Page 12: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/12.jpg)
WhoKilledtheGoldenEagle?
12
![Page 13: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/13.jpg)
From News to storytelling:
RaregoldeneagleshotdeadinwestJutlandThehighly-protectedbirdofpreyhadatleast20pelletsinitsbody
March17th,20161:52pm|byLucieRychla(cphpost.dk)
Agoldeneagle,arareandhighlyprotectedbirdofprey,hasbeenfounddeadnearLimfjordinwestJutland,reportsDR.AccordingtotheDanishOrnithologicalSociety(DOF),thebirdwasshotandatleast20pelletswerefoundinitsbody.
Shotonpurpose
KnudFlensted,abiologistatDOF,confirmedtheperpetratormusthavekilledtheeagleonpurposebecausetheshotswerefiredatcloserangeandthepelletswereincloseproximitytooneanother.“Itisshameful,sadandverytroublingthattherearestillpeoplewhoaredrivenbyahatredforbirdsofpreyandwhowouldshootaprotectedandveryrareeagle,”FlenstedtoldDR.Thegoldeneaglewasbarelysevenyearsoldandofabreedingage.
ItwasringedinMay2009inHalsNørreskovnearAalborg,oneofthreemainbreedingsitesinDenmark.
13
![Page 14: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/14.jpg)
TheGoldenEagleonFacebook
Purpose statement:
Hi there, and welcome to a SoMe project dedicated to a murder mystery. We are three journalists setting out to explore what really happened when a protected Golden Eagle was shot dead in North Jutland.First stop on our journey will be the crime scene and a visit to some people who can help us make out what really happened.Follow us when we post our findings the next couple of weeks
Peter Lilja, Jeppe Vestergaard and Mathias Overgaard
14
![Page 15: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/15.jpg)
15
WhoDunnitTravelLetters
![Page 16: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/16.jpg)
Whatisthestoryabout?
Whokilledthegoldeneagleandwhy?
16
![Page 17: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/17.jpg)
What isthestoryreally about?
Thehumandesire tocontrol nature
![Page 18: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/18.jpg)
18
FullStory
![Page 19: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/19.jpg)
TheGoldenEagleonFacebook
Target groups:
Social Media audience: Hunters, bird spotters, ornithologists, people interested in environmental preservation
Final story:
The above, but also a more general audience who takes an interest in the preservation of nature, invasive species
19
![Page 20: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/20.jpg)
TheGoldenEagleonFacebook
652 likes
Reach 11.344
Posts have reached betwen 1200 and 6100 users
Mainly men between 25 and 34
Corrections, comments, advice
Photos and graphics particularly popular
Travel letters (serial)
Final story (read by 200 people)
20
![Page 21: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/21.jpg)
WhereisBruno?
21
![Page 22: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/22.jpg)
Firstcalltoaction
27November194418year-oldcorporalBrunoKrüger flewoutfromtheoccupiedairportinAalborg.HeflewaMesserschmidt Bf109G-6,butshortlyaftertake-offhecrashedinamoor.LuftwaffecouldnotrescueneitherBrunonortheplane.Bruno´sbodyisstillsomewhereontheJutlandicheath.WearethreejournaliststudentsproducingapodcastaboutwhathappenedtoBrunoKrüger,andwhohewas,andwekindlyaskforyourhelpandideastotheproject.
22
![Page 23: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/23.jpg)
Secondcalltoaction
23
AccordingtoDeutscheDienststelleinBerlinBrunoKrügercrashedinamoorprobablyinStoreVildmoseorLilleVildmose.Doyouknowanythingaboutthisordoyouhaveanyclues?
![Page 24: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/24.jpg)
Responses
24
![Page 25: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/25.jpg)
Clues
25
WevisitedSørenFlensted.During35yearshehasbuiltupanarchiveof150folderswithmaterialonplanecrashesinDenmark.HerewefoundtheregistrationonthelossofBrunoKrüger.
![Page 26: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/26.jpg)
Eyewitnessreport
Wehavetheexactcoordinatesonacrashedplane,whichcouldbeBrunoKrüger’s.Alongwiththecoordinatesfollowedthiseyewitnessreport:Eyewitnessreport
26
![Page 27: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/27.jpg)
Eyewitnessreport
WelookataGermanfighterplanepractising loops.Itgoesintoatailspin,gyrates,theenginefailstofunctionandcutsout.Inascarymomentwewatchthemachinehangupright,wehearthepilotdesperatelytryingtorestarttheengineandhopethathewilljumpout,butitdoesn´thappen.Hehaswaitedtoolongandthecentrifugalforcehaslockedhimtotheseatandfinallywehearanenormousbang.WebikedtoMygdalsvejandfoundtheplacewherethefighterhadcrashed.Therewasadeepcrater,wreckswerespreadoverawideradius.Welookedforthepilot,butfoundnothingbutaaboot.Hisfootwasstillinit.
27
![Page 28: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/28.jpg)
InBruno’splace
BrunosplaceSummary:WeareatAalborgMuseumofDefence andIplaytheroleasaGermanpilotinWorldWarII.Ithasnotbeenfunatallbecauseyouweresentintheairwithoutanyexperience.Brunohadonly30-40hoursoftrainingandmostofthemtookplaceontheground.AttheendofthewarGermanyhadnomoneyandnosoldiers,andthecombinationoflackofexperienceandadolescentl recklessnessprobablycosthimhislife.HeisthelastpilotweknowofwhoseremainsarestillintheDanishground.
28
![Page 29: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/29.jpg)
Thankyouforhelpingus
29
![Page 30: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/30.jpg)
StorytellinginWhereisBruno?
TreasurehuntPiecebypiececonstructingastoryaboutWorldWarIIfromthepointofviewofayoungGermanpilotEngagingamateurarchaeologists,amateurhistorians,WorldWarIInerdsandlocals
30
![Page 31: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/31.jpg)
What’sthestory?
“Wewanttorelatethemajorstorybymeansofeyewitnessreports,historicalfacts,andpersonalreflectionsduringthetreasurehunt.OurfocusisdifferentbecausewefocusonaGermanpilotandhislifeduringthewar.Basedonhistoricalsourcesweturnhimintoa“realperson”andtrytoreconstructhislastdaysandhislifeontheairbaseinDenmark.”
31
![Page 32: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/32.jpg)
TheWHYoftheproject
“OurprojectoffersaninsightinlocalhistoryandatthesametimewelearnaboutwhattheGermanoccupationmeanstoDanishself-understandingandtosocietyingeneral.”
32
![Page 33: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/33.jpg)
OnFacebook
Followers:193Likes:185Posts:18(14videosandphotos)Reachinall:16.107
33
![Page 34: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/34.jpg)
SavetheBees
![Page 35: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/35.jpg)
RedBierne
![Page 36: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/36.jpg)
OnFacebook
Videos• Factsabout bees andtheissue ofadeclining bee population• caseson”bee problems”• casesonproblemsolving• What can YOUdo?-----Facilitation ofdiscussions about domesticated versuswild bees
![Page 37: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/37.jpg)
Fromtheaudience
• Related articles• Scientificreports• Personalobservationsconcerning declining bee population• Contributions tothedebate about domesticated versuswild bees
![Page 38: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/38.jpg)
SaveTheBees onFacebook
Followers:202
Topfive ofshared posts:
1. DIYBee hotel(24shares)
2. PerKrygeronwild bees vshoney bees (23shares)
3. RasmusEjrnæsonwild bees vshoney bees (shares)
4. AnetteHelbo– good advice forthegarden(16shares)
5. LarsLandmandfood forbees (16shares)
![Page 39: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/39.jpg)
SaveTheBees
https://www.facebook.com/olineeskebjerg/videos/10216282876361678/
![Page 40: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/40.jpg)
Thejournalisticworkprocessonsocialmedia
• Outlineforastoryorproblemarea
• ListentoSoMe conversations
• FindstakeholdersonSoMe
• Dialogue
• Newangles
• Dialogue
• Producestory
• Buildanaudience
• Publish
• Dialogue
• Publish….
40
![Page 41: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/41.jpg)
![Page 42: Dialogue-based storytelling on social medianordiskjournalistutbildning.org/wp-content/uploads/2018/...Our workshop at DMJX / DK • Course duration: Nine weeks • Social Media dialogue](https://reader035.vdocument.in/reader035/viewer/2022070819/5f1b082db033d7482e49be37/html5/thumbnails/42.jpg)