DiamonD

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G r o w i n g To g e t h e r.

DialogS U M M E R 2 0 1 5

Diamond Dialog is Going Digital

Planning is underway to convert the Diamond Dialog to

a digital format, eventually replacing the printed version.

We invite you to sIGN UP TODAY to be included on the

email registry at: dialog@diamondparking.com.

Our goal is to connect with our managers, employees,

landlords, and property managers in the most

efficient manner.

Vancouver, British ColumbiaVancouver, British Columbia is a dynamic, international city that offers an unprecedented range of activities and experiences. Diamond Parking Canada began managing parking facilities in 1995 gradually building a diverse parking portfolio. Today, states Mike Poirier, Vice President of Operations for Diamond Parking Canada, a favorable exchange rate for the US dollar, world class events and summer like weather is making a difference. “We are seeing a lot more activity from US tourists. They are taking advantage of a 20 percent gain on their dollar. It’s definitely boosting our business.“ Mike adds that women’s soccer is also boosting parking revenues. “The FIFA Women’s World Cup Canada 2015™ is hosting nine matches at BC Place Stadium, including the Final Match. It’s the largest women’s sporting event in the world.“ Suraya Tabesh, Director of Business Development, sees growth coming from several sectors including property management, hospitality, and retail. “For me, in person networking is extraordinary powerful. Building trust with new clients is best delivered in person.” Suraya joined Diamond in 2014. She brings an extensive network of contacts from her previous careers in business marketing and product development.

Suraya Tabesh (left), Director of Business Development and Mike Poirier, Vice President of Operations, Canada.

Canadian Corner

ahead of the CurveBob Duprie — West of Seattle, across Puget Sound, the cities of Bremerton and Bainbridge Island have played an important role in the security of the na-tion since the late 1900’s. In Bremerton, the Puget Sound Naval Shipyard (PSNS) was originally established in 1891 as a Naval Station and was designated Navy Yard Puget Sound in 1901. The Ship-yard is proud of its history as a naval presence on the West Coast. Many of the 12,000 shipyard workers who live in the Bainbridge Island/Bremerton area or commute from Seattle via ferry, park with Diamond. “Today we operate a total of sixty-one locations from our local Bremerton Diamond Parking Office,” states Bob Duprie, City Manager,

Bob Duprie, City Manager, Bremerton/ Bainbridge Island

Going the Extra Mile – Exceeding Customer ExpectationsPatience, perseverance and commitment — 3 words that best describe Long Beach City Manager Dave Scott’s approach to provide excellence in customer service. Case in point Oxford HealthCare. “In June of 2014, I learned that Health Care Center staff were sustaining cracked windshields in their employee parking lot. I began calling on the Center’s President and Founder. I told him I was confident that Diamond could solve his problem.” Over the course of the next several months, Dave says he would call to see if problems were still occurring. “I kept touching base. He kept telling me to try back in a month.” Out of the blue, Dave says he got a call from the Center’s President saying he was ready to give Diamond his parking contract. “His call was a total surprise. It was almost a year to the day when we first talked.” Dave attributes the turnaround to what he terms managing the relationship. “We gave him a two-fer. We fixed his problem and immediately increased his revenue.”

Dave Scott, Long Beach City Manager

May 25, 2015

Mr. Jon DiamondDiamond Parking Services605 First Avenue Suite 600Seattle, Washington 98104

Dear Mr. Diamond,

I have tried to keep neighbors out of our employee parking lot for years....to no avail. In a matter of days Dave Scott solved my problem. Frankly, it is about Dave that I write this letter.

I am the founder of Oxford HealthCare and we are now in our 48th year. I mention this only because I have employed numerous management personnel over the years. For this I have awarded myself a PhD in the evaluation of management people and Dave Scott is certainly a credit to your organization. I was very resistant initially when Dave called on me, but he was very low key, respectful, and always asked permission to check back with me, which he did. Dave probably made four follow up calls and of course always felt very confident that Diamond Parking could solve our problem. Thankfully he did. We no longer have cracked windshields on our staff members cars.

I have received my first news letter and am aware that you recognize your staff for their efforts. I have thanked Dave, but hopefully you will pass along my appreciation from the corporate level.

Sincerely,

Bob SobelPresident and Founder

Everyone Needs Storage SometimeLet’s face it. We are a mobile society. We cherish our treasures. We love our recreational toys. We want our small businesses to thrive. Today, we tend to move more, marry, divorce and inherit more goods than years past. As a result, states Jim Ali, Diamond’s Regional Storage Manager for Anchorage, Salt Lake City and Spokane, the need for self storage is stronger than ever before.

“Storage is the fastest growing economic sector of commercial real estate as well as personal property. Going into our busiest season of June through October, our storage facilities in all three cities are at 90 percent capacity. 90 to 93 percent is considered full by industry standards. I think we are poised to have a peak season.”

According to the Self Storage Association, a leading organization of the storage Industry, there is 7.3 square feet of self storage space for every man, woman and child in the country. In addition, there are 78 square miles of rentable storage space nationwide with more than 250 storage facilities opening in 2015 alone. “Those are impressive numbers. It proves that the need for storage will always be there,” adds Jim.

So who’s renting self storage units? Jim states that many of his customers are couples, college students and small businesses storing everything from holiday decorations to seasonal clothing, to sporting equipment, to furniture, tools, boats and recreational vehicles. Jim adds that businesses use self storage for documents, excess office equipment, products and supplies. “Businesses such as landscapers, contractors, house painters can save hundreds of dollars by storing their tools and goods in our units instead of renting more expensive warehouse space. Here in Salt Lake City, I would estimate that 30% of our tenants are commercial businesses.”

Jim joined Diamond in October of 2014. Previously he held several key multi unit storage management positions with industry storage leaders. Jim says Diamond is his dream job. “I’m a numbers guy. I love spreadsheets. My focus is rate management, occupancy analysis, rental contracts and profit management. Each day I am asking our team of storage professionals how can we maintain profitable operations and provide 5 star customer service. I am committed to take our storage operations to the next level. We have room for tremendous growth.”

Historically, we have printed and mailed our Diamond Dialog Newsletter. However, due to increasing benefits of delivering content in a digital format, we are in the planning stages of creating an online version of the Dialog. By going digital, we reap many advantages.

• Thereareconsiderablesavingsinthecost of printing, folding and mailing.

• Digitalcontentiseasytotransport.Itis shared quickly on multiple channels such as computers, tablets and Smartphone devices.

• Withindigitalcontent,links,videos,andother multimedia can be embedded.

• It’smucheasiertocustomizedigitalmaterial than printed material. It also gives our readers the option to select articles and/or bookmark/archive content.

• Greenisthenewblackinbusiness.An important consideration of any discussion of digital vs. print is the environmental impact. For example, going digital eliminates the impact that printing paper material has on trees.

Overall, by creating the Dialog online, we believe we can better engage with our landlords, property managers, developers and our parking customers. Being receptive to change can only help our business grow.

from the

President’s desk

Jon Diamond

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Jim Ali, Regional Storage Manager, Anchorage, Salt Lake City & Spokane

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TIPS For Summer Car CareSummer can be tough on cars. High temperature’s can play havoc. Check your air filters. Service the cooling system. Top off your oil. Carry an emergency kit with extra water.

Air Conditioning: With the summer heat, drivers are using their car’s AC more often than usual. Replacing air filters is important so that your vehicle is not using more horsepower to push air through a polluted filter.

Cooling System: One of the major causes of summer breakdowns is overheating. The cooling system should be completely serviced every 24 months and coolant checked periodically. (A 50/50 mix of antifreeze and water is usually recommended.)

Oil: This is vehicle maintenance 101. In hot summer months, it is even more important to make sure that your oil is topped off. The industry standard to change oil for older vehicles is still set at every 3,000 miles. Newer cars 5,000 and above.

Emergencies: A basic set of tools, first aid kit, flares, flashlight and bottled water is recommended.

Bottom line — it takes little time and money to make sure that your vehicle runs properly during summer, and although breakdowns happen, taking preventative measures can definitely minimize them.

2015 World Storage ExpoThe 2015 Inside Self Storage (ISS) World Expo was held April 6th – 9th in Las Vegas. This year’s EXPO featured an eclectic program containing 45 seminars, six workshops, roundtable discussions and several sessions in Spanish. Attending this years EXPO were Diamond’s Jim Ali, Regional Storage Manager, Anchorage, Salt lake City, Spokane; Matt Samuel, Regional Manager, Alaska and Andrea Pierce, Regional Vice President of Operations, Eastern Washington/North Idaho. Here is a snapshot of what they liked best.

“Being new to the storage side of the Diamond business, the EXPO gave me a fantastic overview and the chance to listen, learn and talk storage with industry experts. One of the key points for me is that being successful in the storage industry is not just looking at a space to rent, but how the revenue can be maximized through Diamond’s unique selling points.”

- Matt Samuel

“The EXPO was a great opportunity to meet with over 150 vendors and to see first-hand all of the products and solutions available for our customers. We were able to glean information from experts in multiple fields to ensure that we are on the cutting edge with our storage operations. It couldn’t have come at a better time for the spokane team as we are currently building out a 250-unit expansion at our facility on sunset Highway.”

- Andrea Pierce

“We attended seminars and workshops on a variety of functional topics. All facets of the storage business were represented, including retail product, software, building components, security components, marketing services, and financial and legal services. It was very valuable to see the latest products and services in the self-storage industry under one roof.”

- Jim Ali

The 2016 World Storage EXPO will return to Las Vegas, April 25-28

Bremerton/Bainbridge Island. “We’ve had a presence in the community for over 40 years. Most of our park-ing surrounds approximately six square miles of the shipyards. Four locations are close to primary shipyard entrances. We also provide parking around downtown Bremerton as well as the ferry terminal that serves Seattle commuters.” Bob adds that Diamond’s two Bainbridge Island ferry commuter locations have oper-ated continually since April, 1972 and April 1974. Bob is a 19 year veteran Diamond Manger. His operational goals are the same today as they were when he moved to Bremerton in 1998. “Do what it ever it takes.”

Bob Duprie — Ahead of the Curve Continued from front page

WHAT DO YOU THINK? Your observations, ideas and opinions are very important to us. Whether you are a landlord, customer or employee, you can use Actionline to provide comments, suggestions or observations; to ask questions, voice concerns, report situations, or to forward information that you feel may need attention.

Actionline is served by an independent communication services firm. Through this service, you may provide your personal contact information and receive a response directly from Diamond Parking. Or, you may provide your personal contact information, request to remain anonymous to the company, and receive a reply through the Actionline service.

You may contact Actionline by e-mail at ask@actionline.com, by telephone at 1-800-426-0426 (day or night, toll-free) or by using a postage-paid mailer available at any Diamond Parking field office.

We want to congratulate those employees who are celebrating 10 or more years with Diamond Parking.

Thank you for your dedication!

40+ YearsMarcia A. Canniff Corporate Accounting Office 44 years

30+ YearsJanis Jeffries United Parking 34 years

20+ YearsKenneth Williams United Parking 27 yearsSeth J. Oliver Spokane Downtown 25 yearsAbebe Seyoum Seattle Attended 23 yearsLorenzo Galo Honolulu 21 yearsTammy Halvorson Salt Lake City Downtown 21 years

15+ YearsRobert J. Duprie Bremerton 19 yearsKevin A. Leaf Corporate Accounting Office 19 yearsTerrence W. Green Corporate Accounting Office 18 yearsTekeste Abraham Seattle Attended 18 yearsGregory G. Matous Corporate Accounting Office 16 yearsDarryl Temple Corporate Accounting Office 16 yearsEdna Rennoe Honolulu 16 yearsWayne Kawamura Honolulu 16 yearsStephen J. Kozlowski Honolulu 16 yearsRina Nguon Parking Service 16 yearsSelamawit Ogbazghi Seattle Attended 16 yearsTilahun Wolde Seattle Attended 16 yearsSidney D. Lykes Seattle Attended 16 yearsBelete Mehatemu United Parking 16 yearsBereket Geberemedmin United Parking 16 yearsRandall Johnson Corporate Auditors 15 yearsAndrew Chung Honolulu 15 yearsWilliam Feehan Spokane Downtown 15 yearsBambi Feehan Spokane Downtown 15 years

10+ YearsMaria Tolentino Honolulu 14 yearsEsmeralda Romero Long Beach 13 yearsGary R. Hutchison Spokane Airport 13 yearsTeweldeberhan Misgina FU-District 13 yearsMerhazion M. Nezareab United Parking 13 yearsLisa A. Dowers W&W Paulsen Building 13 yearsJohn B. Fox Long Beach 12 yearsCarlos R. Moran North Sound 12 yearsBernadent Veal Parking Service 12 yearsMyron W. Spiegel Director of Parking Operations 11 yearsHelen S. Anderson Salt Lake City Downtown 11 yearsYohannes G. Teshome Seattle Attended 11 yearsKarim Sediqi 039915 - VANCOUVER 11 yearsDonny D. Everett Bremerton 10 yearsDennis B. Chandler Salt Lake City Downtown 10 yearsHelen D. Yofthaye Seattle Attended 10 years

diamond feedbaCk

aCtionline

Employment OpportunitiesDiamond Parking is a full-service parking operator which prides itself on the quality of its employees. We do everything possible to accommodate our clients and make sure each and every client is satisfied.

Such exceptional service can only be delivered by hiring the brightest and hardest working people in the industry.

If you are interested in joining Diamond Parking, please e-mail your resume to: hr@diamondparking.com.

Diamond Parking is an equal opportunity employer.

We welcome your comments: Diamond Dialog is published by Diamond Parking. For comments and suggestions please write to us at: dialog@diamondparking.com.

To learn more about the Diamond Difference visit www.diamondparking.com

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diamond anniversaries

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EXPERIENCED. We draw on the substance and depth of decades of experience to assist property owners and building managers to develop comprehensive plans for maximizing their parking potential.

WE’VE GOT YOU COVERED. From parking facilities in every conceivable size of commercial buildings to major hotels, shopping centers, hospitals, sports arenas, multilevel garages and ‘Park N Fly’ facilities – we’ve done it. And we can excel for you too.

Bring us your parking challenge. We’ll find the best solution.

MENU OF OPERATIONs:

Monthly ParkingDaily ParkingAfter Hours ParkingEvent ParkingValet ParkingGarage ManagementHotel Parking Management

Municipal Parking EnforcementConsultingHospital Parking ManagementEnforcement & Checking

ServicesRevenue ControlStaffing

605 First Avenue, Suite 600Seattle, WA 98104

1 MISSION HELPING YOU REALIZE YOUR PROPERTY’S FULL POTENTIAL.

To learn more about the Diamond Difference visit www.diamondparking.com

1-800-340-PARK

- Canadian Corner

- Summer Car Care

- Dialog is Planning to go Digital

- Everyone Needs Storage

- Going the Extra Mile

- Ahead of the Curve

INSIDE THIS ISSUE

We hope you enjoy reading our latest newsletter