Diamond

Overview

1. Global Trends

2. Design & Products Trends

3. Diamond a new toothbrush concept

Global Trends

„ The future is formed in the present...

You just need to know where to look for it.“

Paraphrased from Gene Rodenberry

Global Technology Trends

• Cell Phone Usage

• Imaging

• Internet Usage

Global Technology Trends – Result

The „survival of the fastest“ causes two Design & Product trends:

1. Human– Reflection– Aura

2. Forced Evolution– Go Faster– Energize

Design & Product Trends – Reflection

Personal elegance, character and attitudes of timeless beauty

• Reflection is about distancing oneself from the crazy rush of the world

• A reaction to short term „throw away“ culture towards an increased awareness of quality & precision in everyday things

Quality & Precision in everyday things - Reflection

• Smooth-as-silk filaments

Quality & Precision in everyday things - Reflection

• Tapered, elastic filaments

• Best possible protection of gums and enamel

• Optimized cleaning also between interdental spaces

Quality & Precision in everyday things - Reflection

Quality & Precision in everyday things - Reflection

Conventional Toothbrush Trisa Diamond toothbrush with smooth-as-silk filaments

Design & Product Trends - Aura

An etheral impression or sense of someone...

• Aura translates into a mystical use of light... Atmospheric luminescence, rays of sun gently interacting with simple surfaces

• Translucent lightness, peaceful reassurance and soft sophistication

• Reinforces the concept of beauty combined with inner richness

Beauty & Inner Richness - Aura

• Transparent, clear-as-a-Diamond• Precious Diamond structure• Ergonomic design

Beauty & Inner Richness - Aura

• Eroded thumb rest • Diamond in the thumb rest• Discreet colour differentiation

Summary of Design & Product Trends

• Reflection – increased awareness of quality & precision in everyday things

• Aura – beauty combined with inner richness

Advantages

• Concept & design based on future trends (Reflection, Aura)

• Strong USP (Tapered Filament)

• Unique Design

• Unique Packaging