Download - Diamondenglisch
Diamond
Overview
1. Global Trends
2. Design & Products Trends
3. Diamond a new toothbrush concept
Global Trends
„ The future is formed in the present...
You just need to know where to look for it.“
Paraphrased from Gene Rodenberry
Global Technology Trends
• Cell Phone Usage
• Imaging
• Internet Usage
Global Technology Trends – Result
The „survival of the fastest“ causes two Design & Product trends:
1. Human– Reflection– Aura
2. Forced Evolution– Go Faster– Energize
Design & Product Trends – Reflection
Personal elegance, character and attitudes of timeless beauty
• Reflection is about distancing oneself from the crazy rush of the world
• A reaction to short term „throw away“ culture towards an increased awareness of quality & precision in everyday things
Quality & Precision in everyday things - Reflection
• Smooth-as-silk filaments
Quality & Precision in everyday things - Reflection
• Tapered, elastic filaments
• Best possible protection of gums and enamel
• Optimized cleaning also between interdental spaces
Quality & Precision in everyday things - Reflection
Quality & Precision in everyday things - Reflection
Conventional Toothbrush Trisa Diamond toothbrush with smooth-as-silk filaments
Design & Product Trends - Aura
An etheral impression or sense of someone...
• Aura translates into a mystical use of light... Atmospheric luminescence, rays of sun gently interacting with simple surfaces
• Translucent lightness, peaceful reassurance and soft sophistication
• Reinforces the concept of beauty combined with inner richness
Beauty & Inner Richness - Aura
• Transparent, clear-as-a-Diamond• Precious Diamond structure• Ergonomic design
Beauty & Inner Richness - Aura
• Eroded thumb rest • Diamond in the thumb rest• Discreet colour differentiation
Summary of Design & Product Trends
• Reflection – increased awareness of quality & precision in everyday things
• Aura – beauty combined with inner richness
Advantages
• Concept & design based on future trends (Reflection, Aura)
• Strong USP (Tapered Filament)
• Unique Design
• Unique Packaging