Data Collection Methods

Diaries

“DATA COLLECTION METHODS”

• Questionnaires Filled By Responds • Questionnaires Filled By Investigators• Interviews (Direct/Indirect)• Focus Group Interviews• Telephone Interviews

• Observation Method• Experimental Method• Case Studies• Port Folios• Diaries

DIARIES

What is a Diary?????• A Diary is a research tool that

requires respondents to make regular records of their daily activities & experiences…..

Diary Design & FormatIt can be• Open(free) format• Highly structured format

When it is a free format,• Easy to recordWhen it is a highly structured format,• Little bit difficult• But easy to analyseBut the format will depend on the

detailed requirement of the topic

Period• Needs to be long enough to capture

the behaviour or events.

Procedure For Performing A Diary Study

Recruiting Participants

Providing Basic Instructions

Scheduling Checkpoints

Analyzing The Diaries

Following Up With Interviews & Surveys

Customers Return Their Diaries

TYPES OF DIARIES

• Paper-Based Diaries• Email-Based Diaries• Text-Based Diaries• Voice-Based Diaries• Social Media-Based Diaries

Paper-Based Diaries

The most recognized type of diary study..It is natural & personal..Not requiring a technical knowledge..Ex: Customers take their diary with them & recording events when they happen

E-mail Based Diaries• Using E-mails to collect data..• Customers are asked to E-mail their diary

entries to us usually at the end of the day..• Analizing data is easier..

Text-Based Diaries• With the grown up of technology TBD are the

most popular than the other diary types• Interact a lot with participants• Quick iterations• Tight deliverables• Can collect additional information

Voice-Based Diaries• Capture the richness of our customer’s verbal

thought• Voice mails,recordings through the mobile

phones• Can use this approach as qualitative &

quantitative too.

Social Media-Based Diaries• This is the modern type of diary studies• There is a technical limitation requires for

quick responses• Collect correct time data

• Alternative to the traditional interview methods

• Help to overcome the problems associated with collecting sensitive information

• Can be used to supplement interview data to provide a rich source of information

• People can respond at their convenience• Wide range of respondents• No training needed as with interviewing

• Expensive• Incomplete recording• Insufficient co-operation• Accuracy of the data that are collected is

difficult to confirm.

Where we use diaries…..,• Health Diaries• Child Psychology• Dietary and Nutritional Diaries• Travel Diaries• Media