Building your Profile and Brand Connecting with People

Scott White

Blake Barrett

Defence in Business – Queensland Ambassador

Opening & Introductions

Sponsor Share Kerri Eckart

CEO Focused Marketing Solutions

Branding

a.A brand is the sum total of the customers experiences and perceptions of your business.

b.A strong well-defined brand will drive sales, build customer loyalty and ignite business growth.

Brand Positioning

a.What is the one thing you want people to think when they hear your organisations name?

b.What makes you stand out?

c. What keys words resonate with your clients?

LinkedIn

a. Your profile is your mini billboard

b. Put your story in here

c. Customise your url

d. Clean up your network

LinkedIn (continued)

e. Have a descriptive headline

f. Include your contact information and advice on how to contact you

g. Include your interests

h. Reshare articles and put in your point of view

LinkedIn (continued)

i. Go to the advance people search and follow thought leaders

j. Check how you rank against your peers – linkedin.com/sales/ssi

CV Tips

a. Know your audience

b. Tailor your CV

c. Inject some personality

d. What do you bring to the role?

Questions?

Anything’s possible, when you’re focused.

Scott White Keynote presentation

Executive Brisbane City Council

You are here

Career??

You are here

New career

New career

New career

New career

RAAF

1988-1998

AeroStructures 1998-2005

Boeing 2005-2010

BCC 2010-present

member 2014

committee 2015

VP 2016

2007 Liberal Candidate for the Federal Seat of

Oxley

2010 LNP Pre-selection

Candidate for the Federal Seat of

Wright

2010 LNP Campaign Director

for the Federal Seat of Oxley

2016 LNP Campaign Manager

for the Federal Seat of Oxley

Aerospace

Ex Military

Engineer

Engineering

Operations

Maintenance

Qualifications Experience/ competency

Professional memberships

Referees/mentors

Interpersonal skills

Personal qualities

Inactive Specialist Networks

Active and Future Business Networks

Political Network

Social Networks

AICD

CEOI

GSCC

LNP

Personal Community

AIPIO

RMIA

AIPM

Engineers Australia

Page 12 Courier Mail 22 Nov 2007

Front Page Courier Mail 22 Nov 2007

BCC 2010-present

Chief Engineer/ Exec Engineering Manager Senior Executive Local Government Public Transport Industry (buses)

RAAF 1989-1998

Engineer/Junior Engineering Manager Engineering Officer Fed Gov (RAAF) Defence

AeroStructures 1998-2005

Deputy Senior Design Engineer/State Office Manager Engineering Consultant Small-Medium Size Enterprise Defence Industry (aerospace)

Boeing 2005-2010

Principal Eng/ Senior Eng Mgr/Corp Risk Mgr Senior Manager International Company Defence Industry (aerospace)

• Scott White BEng (hons)

(Aero) MIEAust • Engineering Manager • Ex-military • Military Aerospace

professional • Father • Future - uncertain

• Scott White BEng (hons)

(Aero) BCom BBus • MIAust, GAICD, MAIPM,

MRMIA • CEOI, AIPIO • Father, Grandfather • Senior Executive • Corporate and Project

Governance • Engineering and Risk

management • Ex-military • Future - opportunities ?

• Scott White • Father, Grandfather • CEO? • Politician? • Philanthropist? • Community leader? • Entrepreneur? • Company Director? • Retired? • Ex-military • Future - opportunities

Springfield Light Tower

To build Australia’s first digital Defence Memorial, in

Springfield Central. In honour of all our past, current and

future service men and women.

Next events – 10 May …

2016 dates: 29Jun, 27 Jul, 31Aug, 26Oct, 7 Dec

RAAF Base Amberley Development

AirCdre Winchester

Networking

Networking

Networking

Enabling organisations and people to leverage defence expertise.