Difference between a press release and a press report

PRESS RELEASEPRESS REPORT

1. A company sending matter for publication prepared by its own staff is issuing a press release.

1. A correspondent representing a newspaper or a news agency covering an event on his own writes a press report.

1. Prepared by staff of the company1. Prepared by the news reporter

2. As prepared by the staff of the company, can be published with or without editing or may be rejected by the news papers or news agency if not seems newsworthy2. As prepared by the news reporters themselves, so will not prepare the report if the news don't seems to have any value.

3. It is used as a mode of publicity by the company.3. It is a medium for providing actual information to the public.

4. Press Release relate to Statements issued as Press Release by some individual/ institution/ organization by way of dissemination of information for the benefit of general public at large.4. Press Reports are the news items gathered by the News Service and their Correspondents/ Reporters.