diggit 2014 rtb_revolution_sociomantic_final_print
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Increased Budget
Efficiency
IncreasedCampaign
Performance
minutes spent on a mobile
device per day
Thanks to these refinements of their RTB
retargeting strategy, BrandAlley saw:
PROGRAMMATIC – MOBILE & GLOBAL
STREAMING CRM FOR MOBILECASE
STUDY
With access to an increased volume of quality
audiences via AdX, Forever 21 achieved:
20% higher CTR
compared to desktop
campaigns
Consistent post-clickconversion rates within
15% of desktop conversion rates
15% increase of overall
campaign volume while
maintaining the same ROAS
MOBILE: when and how