digi talk social media
TRANSCRIPT
Social Media
Excellent business tool or waste of time?
What is Social Media?
People having conversations
with friends, family, colleagues
Now we can have conversations online too!
We can now share our personal experiences
Do you know what people are saying?
Video time!
14% vs 78%
Marketing vs Recommendations
Social media a business tool
• The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company
• We want to hear what our customers have to say
• Our customers feel connected and engaged with the company
Personal profile vs Business page
Friends vs Likes
Any business can promote
themselves through Facebook
Social reach
Social reach
Social media drives traffic
to your web site
Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely powerful tool
• Easy to find local customers
• What do people write about your product or service
Social reach
Other marketing opportunities
• Business to Business
• Great way to keep in touch with colleagues, peers in industry
• Groups
• Users 90% female
• Wedding venues, retail, tourism
• Film locations
• Growing faster than any social media channel
QR codes
• Business card
• Promotional material
• Add to advertising
• For sale signs
• Name tags at conference
• Surprise and "Wow" element
Communicate and engage
• Manage time
• Set up social media dashboard (hootsuite/tweetdeck)
• Make it a team effort
• Measure social media success
How to get started?
Thank you!
• Rene Looper - Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/renelooper